THE FIND YOUR NICHE WORKBOOK
FIND YOUR NICHE & stand out and be yourself in business
THE FIND YOUR NICHE WORKBOOK
Your Bus Busine iness ss Idea and Niche The Riches are in the Niches!
Your niche is your specific focus and specific person that that you serve. You need to find your sweet spot - the combination of skills, topics, and knowledge that you have that other people need, but that’s also unique enough to charge premium prices for.
THE PERFECT NICHE FORMULA
PASSIONS/ OBSESSIONS
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for a very specific
AUDIENCE
SKILLS/ KNOWLEDGE
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DEMOGRAPHICS BRAINSTORM Ma k e a li st o f a l l t he d e mog ra p hi c s y ou be l ong to . Th i s i ncl ude s a g e , g e n de r, loc a t i on , i nc o me , e t c !
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SKILLS & KNOWLEDGE BRAINSTORM Ma k e a li st o f e v e ry t hi n g y ou a re g oo d a t , k no wle dg e a b le a bo ut , e duc a t e d i n ,, h a ve done tr a i ni ng fo r, a nd y o ur spe ci al sk i lls . I ha v e de g r e e s, c e rt i fi c a t i on s, o r sk i l ls i n t he f ol lo wi ng fi e lds:
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PA S S I O N S & O B S E S S I O N S B R A I N S T O R M Ma k e a li st o f t hi ng s t ha t ju st pla i n li g ht y ou up a nd ma k e y o u r e a lly e x c i te d . W ha t do y ou do i n your free time? What’s your favorite hobby? These are the things that keep you up at night!
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INTEREST GROUPS BRAINSTORM Ma k e a li st o f a l l o f y o ur i nt e re st s, sub c ult ure s a nd g r oup s y o u a r e a p a rt o f ( sub c ult ure s, sp ort s, clubs, communities, conferences, etc):
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MIX AND MATCH WITH CONVERGENCE + SYNTHESIS
NOW IT’S TIME TO MIX & MATCH
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Your goal is to come up with as many combinations as you can using the Perfect Ni c he F o rmula . There are two specific ways to mix and match: Convergence and Synthesis. Convergence: y o u r u n i q u e c o m b i n a t i o n o f two ideas, an obsession and a skill, two pa ssi ons , o r t wo sk i ll s. for a very specific
Sy nth e si s: F o c u s i n g y o u r i d e a s o n a s p e c i f i c pe rs on, de mog r a phi c, or a udi e nce . A ddi ng a qualifier to your niche.
AUDIENCE
SKILLS/ KNOWLEDGE
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CONVERGENCE BRAINSTORM The concept of convergence is that nothing is truly unique, but your own unique blend of things c a n c r e a t e t h e p e r f e c t n i c h e f o r y o u . M i x a n d m a t c h y o u r s k i l l s , o b s e s s i o n s , a n d g r o u ps b e l o w :
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SYNTHESIS BRAINSTORM Take a look at some of your ideas and make it more specific by being particular about who the pro duc t i s fo r. S ta r t a d di ng q ua l i fi e r s li k e “ fo r s e ni o r wo me n” o r “ fo r y o ung ma g i ci a n s” .
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BE YOUR OWN DEMOGRAPHIC So me t i me s y our i de a or ni c he c a n j ust b e so me th i ng Y O U ne e de d 2 -5 y e a r s a g o , b e fo re y ou k ne w what you know now about a specific topic. Answer the following questions to get some ideas:
What is something I wish I had when I started X?
What is something I wish existed when I was (age)?
What little thing is frustrating me everyday?
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LOW HANGING FRUIT “Low hanging fruit” is just the easiest one for you to start with quickly, and with resources you already have. Choosing to start with the low-hanging fruit isn’t bad or lazy! It’s smart and strategic. It allows you to take action more quickly and get started sooner. B a si c a ll y y o u’ re g oi ng to wa nt t o s ta r t wi th th e idea that is the easiest for you to execute on given the time/money/resources you currently have. R e me mb e r, y ou c a n a l wa y s c r e a te ot he r businesses down the line (just like I have!). Choosing one niche now isn’t saying no to all other ideas forever. B ut y ou ha v e to s ta rt wi t h jus t one !
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NARROW IT DOWN H ow to c ho ose whi c h i de a s a re p ro fi t a bl e , f e a si b le , a nd s ust a i na b le .
A udi e nc e
F e a s i bi li t y (c o st and speed)
P as si o n
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Answer each question.:
Which niche or idea can you execute on quickly? Timing matters!
Which niche is the most affordable to start out in (no extra costs or equipment)
Do you already have a leg up in this niche? Any connections, advantages, or existing content you can repurpose?
Which idea or topic can you outline at least 20 pieces of content about? (Podcasts, videos, blog posts, etc)
Which niche has existing “authorities” or people who are stale, outdated, or boring that you could disrupt?
Can you think of a small digital product (course, workshop, download) you can create in this niche?
THE FIND YOUR NICHE WORKBOOK
Answer each question:
Can you identify 3-10 other bloggers or existing audiences in this niche?
Can you identify 2-5 vertical market partners that you could potentially collaborate with?
Is there competition? Good, that means there’s a market and existing audience.
Do you currently have all the information, expertise, or experience you would need to pursue this niche?
Are you EXCITED about this idea and niche? It’s important that you have the passion to keep momentum.
Is this a niche worth validating further?
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YOUR NICHE VENN DIAGRAM There’s nothing I love more then a good venn diagram. You can use this tool to help you organize and analyze your niche ideas.
Ex i s ti n g A udi e nc e s
F e a si b i li t y ( c ost and speed)
Your Passion
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NICHE VALIDATION CHECKLIST Use this checklist to validate your top 3 niche ideas and choose the best one for you right now.
NOTES & ideas Se a r ch on A ma z on for re la te d b oo k s & e Bo ok s Se a r ch k e y wo rds a nd se e wha t po pul a te s G o o g l e s e a r c h f o r o t h e r p r o d u c t s / ni c h e s / r e s o u r c e s Collect email addresses on a landing page Check the Google Keyword Planner Se a r ch R e ddi t fo r re la t e d t hre a d s o r t op i c s
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YOUR UNIQUE NICHE I j ust wa nt t o le a v e y o u wi th a fe w i de a s now th a t you’ve completed this workbook! R e me mb e r to b e sp e c i fi c - s pe c i fi c se ll s. B e y o ur uni q ue se lf a n d e mb ra c e y o ur we i rd quirks - they are your biggest asset. Vague and Broad are the enemy. Avoid them at all costs. This is an ongoing process! Your niche will definitely evolve over time. The next step is getting started on a small $97 p rod uc t f or y ou r ne w ni c he !
THE FIND YOUR NICHE WORKBOOK
NOTES & ideas
