Technical English
[Type text]
Assignment 2
Improve the customer’s buying behavior by using online shopping. 1.0 BACKGROUND TO THE STUDY
Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, e-shop, e-store, internet shop, webshop, webstore, online store, or virtual store cause the physical analogy of buying products or services at a bricksand-mortar retailer or in a shopping mall. The metaphor of an online catalog is also used, by analogy with mail order catalogs. All types of stores have retail web sites, including those that do and do not also have physical storefronts and paper catalogs. Online shopping is a type of electronic commerce used for business-to-business and business-to-consumer business-to-consumer transactions.Commonly, the teenager are more interest to shopping through the online,because they have more time sit in front of their computers and surfing internet. Customers make purchases in order to satisfy needs . The wealth of products and services produced in a country make our economy economy strong.All the behaviour of human beings during the purchase may be termed as “buyer behaviour”. Management Information Systems, Third Canadian Edition. Canada: McGraw-Hill Ryerson, 2006.
20 STATEM STATEMENT ENT OF OF THE PROB PROBLEM LEM
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Done by Nur Izazaris Binti Jamaludin
Technical English
[Type text]
Assignment 2
There is many online business at the internet. People have many choices to buy through the internet. Many types of things are there in online business. Such as,households, attire, and many more. Now a day's people are so busy that they have no time to go to shopping malls and buy the things they want. Everyone likes to do online shopping. That's why importance of online shopping is increasing with the passage of time and one cannot deny this fact. Now, we are going to discuss about benefits of online shopping and its importance in today's life. Online shops gives you lot of discounts that you may not find by shopping at stores location. Moreover many online shops not only give you huge discounts on different products but at the same time they provide free shipping. So online shopping not only save your time by it saves lots of your money by not going to visit each shop and spend money on gas and patrol. Online shopping gives you benefit of comparing same products at different online shops at the same time which you can't do in a department store. So you cannot only compare the quality of products but prices as well. You can order anything from the whole world and they will deliver it at your home. There are more than 90% chances that you will find your desired product whether you shop from auction online websites like eBay or a specialty store. When you go to any department store for shopping then you cannot know about customer feedback about any product but with online shopping you can read customer feedback about any product. Customer feedback can help you to buy a product with more ease.
30 PURP PURPOS OSE E OF STUD STUDY Y
This research is conduct with the purpose to: behavior by using online online shopping shopping . 3.1 To identify the customer buy behavior
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Done by Nur Izazaris Binti Jamaludin
Technical English
[Type text]
Assignment 2
3.2 To find out out how to improve improve the customer’s buying buying behavior by using online shopping. shopping.
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OBJE OB JECT CTIV IVE E OF TH THE E ST STUD UDY. Y.
It is hoped that at the end of this research, the researcher would be able to: 4.1 To discover the reason why the customer’s buy behavior by using online shopping.
buy behavior behavior by using online shopping. shopping. 4.2 To suggest ways to improve the customer’s buy
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RESE RESEAR ARCH CH OF TH THE E QUE QUEST STIO ION. N.
This research will be conducted in an attempt to answer these questions: 5.1
What is the advantage that makes the customer’s buy behavior by using online online shopping?
5.2
How can we get more product and many choices?
5.3
What group of people like to do online shopping?
5.0 LITERATURE REVIEW. 5.1 Online Shopping
The act of purchasing products or services over the Internet. Online shopping has grown in popularity over the years, mainly because people find it convenient and easy to bargain shop from the comfort of their home or office. One of the most enticing factor about
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Done by Nur Izazaris Binti Jamaludin
Technical English
[Type text]
Assignment 2
online shopping, particularly during a holiday season, is it alleviates the need to wait in long lines or search from store to store for a particular item. 5.2 Buy behavior
Buy behavior is individuals and household that buy product for personal consumption. Process by which which indivi individua duals ls search search for, for, select select,, purcha purchase, se, use, use, and dispos disposee of goods goods and servic services, es, in satisfaction of their needs and wants.
Purchase decision making pattern that is a complex amalgam of needs and desires, and is influenced by factors such as the consumer's (1)societal role (parent, spouse, worker, etc.), (2) social and cultural environment and norms, and (3) aspirations and inhibitions.
(Peter S. Fader and Bruce G. S. Hardie )
Peter S. Fader and Bruce G. S. Hardie have propose a simple benchmark model for the
integr integrated ated stocha stochasti sticc model model of buying buying behavi behavior or develo developed ped in the article article “Count “Counting ing your your customers: Compounding customer's in-store decisions, interpurchase time and repurchasing behavior” [Eur. J. Oper. Res. 127(1) (2000) 109–119]. Re-examining the previously analyzed data covering the purchasing of tea, we find that the new benchmark model – which involves merel merely y thre threee param paramet eters ers and and can can be esti estima mated ted enti entirel rely y with within in a stan standa dard rd spre spread adsh shee eett environment – outperforms the original integrated model and provides clearer, more complete answers to the managerial questions posed at the outset of the earlier paper. 6
METHODOLOGY.
The answer to this research research question will ask to the people people who like online shopping shopping . A set of self-developed questionnaire will be distributed to a sample of student in the college hostel. I have do a research on 20 student in college. I do a sample of form and give to the to them to answer answer my research question. question. That That question question include of two section,th section,there ere is, i ask them about online shopping and they must circle wether YES or NO to answer the first 4
Done by Nur Izazaris Binti Jamaludin
Technical English
[Type text]
Assignment 2
section.Next, second section is suggestion question. They must give an opinion or idea how to improve customer buy behavior. Besides that, I also do my survey on internet. I find three people on My Space and ask them to give the reason why they like to do online shopping. I also ask them,what the guarantee if i buying something from online. Is it the delivery safe and the item is satisfied to us? so,they give the answer and i make their opinion to do decision.
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SIGN SIGNIF IFIC ICAN ANCE CE OF TH THE E STU STUDY DY
To finding out of the research will help the people know about the online online shoppings. And we can get the information of customer buy behavior through online shopping. This research will provide way how to improve customer buy behavior . Online shopping help people to get the product easily. They no need to go so far to get it , only search the internet.
REFERENCE
http://en.wikipedia.org/wiki/Online_shopping http://www.scientegirect.com/scient?_ob http://www.businessdictionary.com/ http://www.articlesbase.com/question-articles/online-shopping-business-growth-303644.html
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Done by Nur Izazaris Binti Jamaludin
