I've done this presentation for my Scottish colleagues. Hope you'll enjoy it :) Photos are taken by me, friends and downloaded from Russian and Kazakh websites
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This presentation is all about Telenor, its histroy, Vision, Mission, Values, Fearure Research, Stratiges, its SWOT Anaylsis, Its Marketing Mixand its CompetitorFull description
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Country Manager Allstar Brands Fall 2013, Team 1 Matt Arbuckle, David Bowles, Eli Bradaric, Rahul Bhosale
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Background • Company and Division ▫ ▫ ▫ ▫ ▫
Produ Pro duct ctss so sold ld Typi Ty pica call Ma Mark rket etss New Ne w St Stru ruct ctur uree Divi Di visi sion on Gro Growth wth Me Meth thod odss Lookin Loo king g to Gro Grow w via New Mark Markets ets
• South America ▫ Attr Attrac acti tive ve Ma Mark rket et ▫ Ch Chal alle leng nges es of Mar Marke kett ▫ De Deci cisi sion onss to be Mad Madee
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SWOT Analysis
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Marketing Strategy ● Initial Objective: Gain highest market share and substantial profits 1. Gain market share by achieving high Share of mind - Advertisement 2. Gain Market leadership by dominating popular distribution channels
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Marketing Plan 1. Earn (substantial) Profits a. Margin of of al almost 10 100% b. Increase margin every year by 10-20% 2. Price competitive a. Lo Low w pric pricin ing g than than nat natio iona nall bran brands ds eve every ry yea yearr 3. Dominate distribution channels
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Strategy and Plan throughout CM ●
Followed initial market plan with few changes
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Removed Argentina from list
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Add new SKUs: Healthy and Kid, Kid, Size: Small,
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Company Performance (BEI)
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Company Performance
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Company Performance Period 3
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Company Performance
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The Future - Venezuela
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