DECLARTION
I Ritesh Roll no 41 class MBA 4th semester of the Vaish College of Engineering Rohtak, Hereby declare that the project entitle “Brand preference of bikes in Rohtak city” city” is original work. This report was presented to the supervision of Dr. Rajiv Kaushik and feasible suggestion suggestion has been duly incorporate.
(Counter’s signature)
(Candidate’s signature)
DECLARTION
I Ritesh Roll no 41 class MBA 4th semester of the Vaish College of Engineering Rohtak, Hereby declare that the project entitle “Brand preference of bikes in Rohtak city” city” is original work. This report was presented to the supervision of Dr. Rajiv Kaushik and feasible suggestion suggestion has been duly incorporate.
(Counter’s signature)
(Candidate’s signature)
SUPERVISOR’S CERTIFICATE
This is to certify certify that Ritesh assigned assigned the research project on, “Brand preference of bikes in Rohtak Rohtak city’’. He has submitted this project report in accordance with the guide lines. To the best of my knowledge this is his original work and not submitted else where for reward of any other degree or any diploma.
DATE_______
Supervisor’s Signature
3
PREFACE
Rohtak market is new frontier for all companies more so for bike companies. The product preference is rise in Rohtak market. My research study “Brand preference of bikes in Rohtak city” is in spite find out the market preference of bikes in Rohtak city. It will also provide an insight into urban consumers, why they exist and attitudes towards different brands of bikes. This research deals with the application of theory to know the consumer preferences & customer satisfaction, through market survey & research. It was my fortune to d o this report. I learned a lot of new things which could never been learned from the theory classes. This report is a presentation of my work. In the forthcoming pages, an attempt has been made to present a comprehensive report concerning different aspects of my report, the overall k nowledge gained by me will reflect in the report itself. The customer is king. Finally ten years after the liberalization of India’s economy began. The market place has, suddenly become tightening competitive. Not only have new players stormed into the country, c ountry, there are more brands available then ever before in every segment of every market. The customer today buys only that which meets his/her every desire. This demands more intimate understanding of the customer by the “Smart Companies”.
ACKNOWLEDGEMENT
I take this opportunity to express my acknowledgment and deep sense of gratitude for valuable assistance and guidance to by b y the following personality for successful corporation of research report. I am highly indebted to Dr. Rajiv Kaushik, Asstt. Professor of MBA Deptt., Vaish College Of Engineering for assigning this this task. I had been fortunate enough to name him as a Wonderful guidance and personal encouragement guidance and supervision in completing my Project report successfully.
Without their consideration it would have been difficult to complete this study .
RITESH
5
CONTENT
CONTENTS TITLE
PAGE NO.
Introduction
8-10
Company profile
11-23
Objectives of study
24-25
Research methodology
26-29.
Analysis & interpretation
30-38
Conclusion
39-40.
Limitations
41-43
Recommendation
44-45
Bibliography
46-47
Annexture
48
Questionnaire
49-50
Appendex
51-52.
LIST OF GRAPHS NO.
1.1
Distribution on the basis of respondent’s occupation
1.2
Distribution on the basis of respondent’s income
1.3
Distribution on the basis of brand preference
1.4
Distribution on the basis of age groups
1.5
Distribution on the basis of easy availability of brands
1.6
Distribution on the basis of source of information
7
INTRODUCTION OF ROHTAK MARKET
INTRODUTION This study is an attempt to examine the perception changes when a consumer changes the brand. It has been endeavored to identify the most preferred bikes in Rohtak city. The different factors that influence the consumer so that his perception changes and switch to a different brand. It further illustrates that what type of communication has gone through. The study is based on primary and secondary sources of data. Under this project we have tried to know the buying behavior of consumers who are using two-wheelers for the time being and are thinking of purchasing any four wheeler automobile within next 12 months of time span. Because we need to know the consumer behavior of country as a whole, it was necessary to collect the data from the people who have different attributes in terms of their income, age and living styles etc. so we choose Rohtak as best representative city of India where we can find the diversity of people in every manner. The importance of the project can be seen from the fact that in Indian market out of every 1000 people, only 8 persons are the owner of any automobile car, which clearly shows that with increasing purchasing power of the Indian consumer, there is huge gap lying for the automobile sector that can be utilized by different manufacturer’s to increase their market share against competetitors. To get the maximum diversity of people, survey was done after distributing the 30
9
samples have been taken so that a fair picture of reality can be made out of total data collected such that the chances of errors are reduced and the sample size represents the population in best manner. Bikes are linked with the factors of comfort, standard, personality and passion. They are considered by many to be an important part of their daily life to make life easy & fast. Now a days bikes are a good time saver in today’s fast life. Many companies have been producing different type of bikes according the demand of different classes of consumers. Most of the bikes a re demanded by young age consumers. Now a days sports bikes are in demand the most. Some of them are as follows:HERO HONDA:- KRRIZMA 220 cc, CBZ EXTREME 150cc, HUNK BAJAJ:- PULSAR 220cc, BAJAJ 135cc TVS :- RTR APACHE 160cc, FLAME 160cc SUZUKI:- HAYABUSHA 225cc etc. YAMAHA:- GLADIATOR
COMPANY OVERIEW
11
Overview of some companies are as follows
HERO HONDA The joint venture between India's Hero Group and Honda Motor Company, Japan has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide. During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters across India , and Hero Honda sold millions of bikes purely on the commitment of increased mileage Over 19 million Hero Honda two wheelers tread Indian roads today. These are almost as many as the number of people in Finland , Ireland and Sweden put together! Hero Honda has consistently grown at double digits since inception; and today, every second motorcycle sold in the country is a Hero Honda. Every 30 seconds, someone in India buys Hero Honda's top -selling motorcycle - Splendor. This festive season, the company sold half a million two wheelers in a single month-a feat unparalleled in global automotive history. Hero Honda bikes currently roll out from two globally bench marked manufacturing facilities based at Dharuhera and Gurgaon in Haryana. These plants together are capable of churning out 3.9 million
bikes per year. A third state of the art manufacturing facility at Hardwar in Uttranchal will soon be commissioned to cope with sustained customer demand. Hero Honda's extensive sales and service network now spans over 3000 customer touch points. These comprise a mix of dealerships, service an d spare points, spare parts stockists and authorized representatives of dealers located across different geographies. Hero Honda values its relationship with customers. Its unique CRM initiative - Hero Honda Passport Program, one of the largest programs of this kind in the world, has over 3 million members on its roster. The program has not only helped Hero Honda understand its customers and deliver value at different price points, but has also created a loyal community of brand ambassadors. Having reached an unassailable pole position in the Indian two wheeler market, Hero Honda is constantly working towards consolidating its its position in the market place. The company believes that changing demographic profile of India , increasing urbanization and the empowerment of rural India will add millions of new families to the economic mainstream. This would provide the growth ballast that would sustain Hero Honda in the years to come. As Brijmohan Lall Munjal, the Chairman, Hero Honda Motors succinctly points out, "We pioneered India 's motorcycle industry, and it's our responsibility now to take the industry to the next level. We'll do all it takes to reach there .''
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BAJAJ Bajaj Auto is a manufacturer and marketer of a wide range of two and three wheeled vehicles. The company produces scooters, motorcycles, mopeds and three wheeled vehicles such as autorikshaws. Bajaj Auto also trades auto spare parts.
The company has a number of strategic partnership agreements with various companies including Kawasaki. Bajaj has a partnership agreement with the Japanese organization Kubota to develop diesel engines. The company has its own research and development facilities.
Most of the company?s core business activities take place at its headquarters in Pune, India. Bajaj Auto?s manufacturing and R&D activities are also located at various facilities in India. The company has a distributor network covering over 60 countries around the world. The distributor network gives Bajaj Auto a market presence in a number of major international markets. Export markets are becoming increasingly important to Bajaj Auto. Among the company?s most important export markets are Colombia, Uruguay and Bangladesh.
Bajaj Auto is one of the 27 companies that make up the Bajaj Group
TVS Motor Company The TVS Group was established in 1911 by Shri. T V Sundaram Iyengar. As one of India's largest industrial entities it epitomizes Trust, Value and Service.
Today, there are over thirty companies in the TVS Group, employing more than 40,000 people worldwide and with a turnover in excess of USD 4 billion.
With steady growth, expansion and diversification, TVS commands a strong presence in manufacturing of two-wheelers, auto components and computer peripherals. We also have vibrant businesses in the distribution of heavy commercial vehicles passenger cars, finance and insurance.
Group Companies TV Sundram Iyengar and Sons Limited (www.tvsiyengar.com) TV Sundram Iyengar and Sons Limited operates through the three following divisions: TVS Sundaram Motors Madras Auto Service TVS and Sons distributes Heavy Duty Commercial Vehicles, Jeeps and Cars. It represents premier automotive companies like Ashok Leyland, Mahindra and Mahindra Ltd., Fiat and Honda. It also distributes automotive spare parts for several leading manufacturers.
TVS wins coveted 2009 Progressive Manufacturer 100 Award
Hosur March 13, 2009: TVS Motor Company has won the coveted 2009 Progressive Manufacturer 100 (PM 100) award for end-to-end automation of the entire business process of its lubricant brand, TVS TRU4. Instituted by US based Managing Automation Media, the progressive manufacturing awards program is designed to support and reflect the extensive drive by manufacturers across the globe to improve and capitalize on growth opportunities. 100 projects that achieved distinction in at least one of the eight core disciplines defined by Managing Automation Media were recognised.
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The disciplines include Business Model Mastery, Customer Mastery, Supply Network Mastery, Data & Integration Mastery, Innovation Mastery, Training & Education Mastery, Leadership, and Operational Excellence. Winners are chosen based on the scope of mastery, business integration and use of technology. According to Mr. T G Dhandapani, CIO, TVS Motor Company, Automation of ou r lubricant business through seamless implementation of the progressive manufacturing concept, which advocates manufacturing business transformation, supported by advanced technology, has won us this award. We have been selected for our mastery in the Data and integration discipline. Our endeavour is to bring innovation into the manufacturing and distribution processes.
An independent judging panel of eminent personalities from various industries, chaired by David R. Brousell, Editor-in-Chief, Managing Automation Media, and Jeff Moad, Executive Editor, Managing Automation, reviewed project nominations and chose the winners based on the scope, business impact and use of technology related to each discipline.
TVS Motor Company was chosen for the e-enab lement of its order obtainment and order fulfilment process over the internet. Innovative thinking combining the use of internet technology and SAP helped deploy this solution successfully. This delivery model enormously benefits us in terms of quicker response time, improved service levels to o ur customers and reduction of logistic costs. T.G. Dhandapani added.
Other stalwarts like Caterpillar, Chevron Corp, Pfizer Inc. were among the finalists who were recognized.
Yamaha Corporation
Yamaha Motor is Born When Yamaha Motor Co., Ltd. was established in Japan in July 1955, it was a relative latecomer in a market where as many as 150 motorcycle manufacturers competed for survival. New ones were starting up and others were folding at a tremendous pace, and few survived the challenge. In Yamaha Motor's story, you will recognize the spirit of challenge in these early years that forged the company into the global corporate group we are today, in pursuit of the perpetual goal of being best in the world market.
It all began when then president of Nippon Gakki, (now Yamaha Corporation,) Genichi Kawakami, put to use some machining equipment used in the production of metal airline propellers to develop the first Yamaha motorcycle. It was the YA-1, nicknamed “Aka-tombo” which means red dragonfly. With a starting capital of 30 million yen, 274 employees and two single-story wooden factory buildings with a capacity to turn out 200 motorcycles a month, the fledgling company dared to confront competition, a will that came to forge the company spirit of challenge. Yamaha entered the first YA-1 in the Mt. Fuji Ascent Race and won. From there on, our employees moved with determination from one challenge to the next, working as a team, sharing victories and setbacks.
In 1955, the Indian government needed sturdy and reliable motorcycles for its Army and police to patrol the rugged border highways. The first batch of 350cc Bullet from the Royal Enfield Compan y of UK were received and assembled at Chennai.
The four stroke engine of the motorcycles is fuel efficient and is the main reason for the g rowth of motorcycle segment In India. The motorcycle market share is about 81.5% of the total two wheeler market in India. Three-fourths of the total exports in the two wheeler automobile industry are made
17
in the motorcycle segment. Exports are made mainly to South East Asian and SAARC nations.
SUZUKI MOTORCYCLE INDIA PRIVATE LIMITED
SUZUKI MOTORCYCLE INDIA PRIVATE LIMITED is a subsidiary of Suzuki Motor Corporation, Japan where in we are having the same manufacturing philosophy of VALUE PACKED PRODUCTS right from the inception. SMIPL will be manufacturing two wheelers best suited for the valuable Indian customers covering all segments
Plant area and production capacity
We have installed our manufacturing plant in Gurgaon (Haryana) having the annual capacity of 1,75,000 units. Total land area of the facility at Gurgaon is 37 acres out of which the present plant is constructed in an area of 6.5 acres of land. The remaining area of 30.5 acres is left for land development and future expansion. Capital Rs. 713.43 Million Managing Director Mr. Satya Sheel Khosla Joint Managing Director Mr. Katsumi Takata Personnel over the years Items
Year 2006-07
Total number of employees
385
Main Products Motorcycles and scooters
Head Office, Plants & Facilities Name
Operations
Address
Suzuki Motorcycle India Pvt Village Kherki Dhaula, Ltd
Badshahapur, N.H.-8, Link Head office affairs Road, Gurgaon. Motorcycle engines assembling and machining Spare parts administration Education and training Public relations Research and development Testing and development of motorcycles
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BAJAJ AUTO
KINETIC MOTOR
HERO HONDA
› Kawasaki Ninja*
› Hero Honda Achiever
› Kinetic Aquila
› Bajaj XCD 135 DTS-Si*
› Hero Honda CD Dawn
› Kinetic Comet
› Bajaj Discover DTSi
› Hero Honda CD Deluxe
› Kinetic Stryker
› Bajaj Platina
› Hero Honda Glamour
› Bajaj Pulsar DTSi
› Hero Honda Karizma
› Bajaj Pulsar 200CC*
› Hero Honda Passion Plus
› Bajaj Avenger
› Hero Honda Splendor › Hero Honda Splendor NXG
-
› Hero Honda CBZ X-Treme
-
› Hero Honda Hunk
LML INDIA
ROYAL ENFIELD
TVS MOTOR
› LML Adreno FX
› Bullet 350
› Suzuki Hayabusa 1300
› LML Beamer
› Thunderbird Twinspark
› Suzuki Intruder M1800R
› LML Energy FX
› Bullet Electra
› Suzuki GS 150R
› LML Freedom
› Bullet Machismo
› TVS Apache RTR FI
› LML Graptor
› Bullet Machismo 500
› TVS Flame › TVS Star City › TVS Taurus Fiero F3*
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OTHERS:HONDA bikes are mostly made in Japan. N ow a days demand for HONDA bikes has decreased. But their newly launch Stunner bike now a days commentate the other giant manufacturers.
TVS is a new company launching diff. brands of bikes.It is the first choice of young age consumers in sports bikes.
ROHTAK BIKE MARKET The bike market in Rohtak city has won a good respect & a high ratio among all vehicles. After year of growth derived the literacy rate has grown in Rohtak city. And the knowledge & taste of consumers has also changed. And now the urban marketers has realized that for them it is a big opportunity to establish new & good modles of bikes acc. To the taste & preference of young aged consumers. So that the Rohtak bike market has got the latest marketing mantra. where 62% of population is engaged in business related activities. And more than 70% of the population is contributes to one third of India GDP.
SIZE OF ROHTAK BIKE MARKET
70% of Rohtak population lives in cities in urban area. 85% of the urban population is concentrated in villages with a population of lessthan 2,000 with the agriculture being the main business. There are almost twice as many middle income households in rural areas as the urban areas.
The total size of rural market for FMCG products is Rs. 14,550 crore as compare to 37,130 crore in urban market.
MARKET PANETRATION
The market penetration may be defined as the strategy for company growth by increasing sales of current products to current market segments without chan ging products. In other words the market penetration may be defined as the degree to which the potential customers using a particular product.
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OBJECTIVE OF STUDY
OBJECTIVES OF THE STUDY
The research project report aim to study the “Brand preference of bikes in Rohtak city”.
The objectives of the study are as follows: 1. To study the brand preference of bikes among urban consumers. 2. To study the brand awareness of the consumers about the related brand. 3. To study the motive behind purchasing the brand of the product.
4) To conclude the preference of consumers towards bikes why they takes interest
in bikesand why they exit.
5) To develop new marketing communication strategy to target customers.
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RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
Effective research involves five steps :
1.
Define the problem and research objectives.
2.
Develope the research plan.
3.
Collect the data .
4.
Analyse the data.
5.
Present the findings.
The purpose of the project is to study the “BRAND
PREFERENCE OF BIKES IN
ROHTAK CITY”, in Haryana In order to accomplish this objective through questionnaire, scheduling and personal Interviews, primary data is to be collected from the respondents. In order to get the clear picture as part of secondary data with the help of internet also have been taken.
RESEARCH DESIGN
All the work has been covered as a part of descriptive research. The major purpose of the descriptive research as the name suggested it to describe the characteristics of population or a
27
phenomenon.
One representative district of Haryana is drawn out as Rohtak & for 30 respondents from Different places of Rohtak have been drawn out as convenience.
SAMPLING Sampling is a process of obtaining information about the entire population by examining only a part of it.
The convenience sampling which is non probability sampling method is used to draw the area In which the research is carried on. The respondents from that area were drawn out with the convenience sampling.
SAMPLE SIZE There were 30 respondents from Rohtak city.
DATA COLLECTION The whole study is based on primary & secondary data. The data were collected by personal interview based Structured questionnaire & some data like co mpany profile, population of the city has been under taken from diff. ways of info. There are two types of data these are:
PRIMARY DATA: - The primary data are those, which are collected afresh and for the first time. And thus happened to be original in character. Sources of primary data are:
Questionnaire
Observation
Personal interview
SECONDERY DATA: The secondary data on the other hand, are those, which have already been collected by Someone else and which have already been passed through the statistical processes. When the researcher utilizes secondary data then he has to look into various sources from where he can obtain them. From e.g. Books, magazines, newspaper, Internet, publications and reports.
TOOLS TO ANALAYSIS: HYPOTHESIS TESTING Chi-square test is used when the set of observed frequencies obtained after experimentation have to be supported by hypothesis or theory. The test is known as X2- test of goodness of fit and is
used to test if the deviation between observation (experiment) and theory may be attributed to chance (fluctuations of sampling).χ2 also enables us to explain whether or not two attributes are associated or related to each other.
To test the goodness of fit The null and alternative hypothesis to be tested is as follows: Null Hypothesis Ho: There is no significant difference between the sample statistic and the
population parameter. Alternative Hypothesis H 1: There is significant difference between the sample statistic and the
29
population parameter.
Procedure: (1) Set up the null hypothesis that there is no significant difference between the observed and expected value. (2) We compute the value of CHI- square by using the formula CHI-square = ∑ , χ2=Σ (( Oi- Ei)2/Ei) O- Observed value E- Expected value Degree of freedoms=(R-1)(C-1) Level of significance=5
ANALYSIS & INTERPRETATION
31
ANALYSIS AND DATA INTERPRETATION The data collected in the aforesaid manner have been tabulated in condensed from to draw the meaningful results. The different techniques are adopted to analyse the data. All the data and material is arranged through internal resources and the last part of the project consists of the conclusions drawn from the report.
DISTRIBUTION ON THE BASIS OF RESPONDENT’S OCCUPATION
Table no. 1.1 BUSINESS
33%
SERVICE
30%
AGRICULTURE
19%
LABOUR
18%
35% 30% 25%
BUSINESS
20%
SERVICE
15%
AGRICULTURE
10%
LABOUR
5% 0%
Source : primary survey (Fig. 1.1)
Interpretation The figure shows that 33% of respondents relate with business activities.30%respondents are involved in service.19% consumer’s occupation is agriculture & rest 18% respondents do labour.
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Thus, it is clear with the fig. that the maximum ratio of bike buiers in Rohtak city relates with business activities.
DISTRIBUTION ON THE BASIS OF RESPONDENT’S INCOME Table no.1.2
<15000
42%
15000-25000
33%
25000-40000
19%
>40000
6%
45% 40% 35% 30%
<15000
25%
15000-25000
20%
25000-40000
15%
>40000
10% 5% 0%
Interpretation Figure no. 1.2
The figure shows that in Rohtak city 42% respondents are related with <15000 income level.33% of respondents relate with 15000-40000 income level group. 19% of respondents are from 2500040000 income level & rest 6% of respondents are >40000 income level group. Thus, it is clear in the fig. that most of people in Rohtak are under 15000 income level group.
DISTRIBUTION ON THE BASIS OF BRAND PREFFERENCE Table no.1.3 HERO HONDA
34%
BAJAJ
32%
TVS
8%
YAMAHA
12%
SUZUKI
10%
OTHERS
4%
35% 30%
HERO HONDA
25%
BAJAJ
20%
TVS
15%
YAMAHA
10%
SUZUKI OTHERS
5% 0%
Figure no.1.3
Interpretation
35
This figure shows that 34% of respondents preffer HERO HONDA bikes.32% of respondents are using BAJAJ brand. 8% respondents like TVS.12% of respondents are in favour of YAMAHA. 10% are in favour of SUZUKI & rest 4% consumers like other company’s bike. “OTHER” company includes like GLOBAL, ROYAL ENFIELD,KAWASAKI, SATNAM, CRUIZE etc. Indian & foreigon bikes. The fig. makes a attempt that in Rohtak city most of persons prefer hero Honda bikes & it has the maximum ratio.
DISTRIBUTION ON THE BASIS OF AGE GROUPS Table no. 1.4 17-25
62%
26-45
22%
ABOVE 45
16%
70% 60% 50% 17-25
40%
26-45
30%
ABOVE 45
20% 10% 0%
Figure no.1.4
Interpretation This figure shows that 62% respondents, related with 17-25 age group are bikes the most and 26-45 aged consumers are using 22 of bikes and rest above 45aged persons are using only16% bikes. Thus it is clear that in Rohtak city most of young aged consumers use bikes the most.
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DISTRIBUTION ON THE BASIS OF EASY AVAILABILITY OF BRANDS
Table No. 1.5 Yes
94%
No
6%
Figure No. 1.5
100% 80% 60%
yes no
40% 20% 0%
Source: Primary Survey
Interpretation This figure shows that 94% says that brands are easily available.6% says that brands are not easily available.
Due to good efforts of marketers brands are now easily available in Rohtak city.
DISTRIBUTION ON THE BASIS OF SOURCE OF INFORMATION
Table no. 1.7
T.V.ADVT.
62%
FRIENDS & FAMILY
26%
OTHER SOURCES
12%
70% 60% 50% T.V.ADVT.
40%
FRIENDS & FAMILY 30% OTHER SOURCES 20% 10% 0%
Interpretation Figure no. 1.7 This figure shows that 62% respondents are getting information ab out brand through T.V. ADVT.,
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26% of respondents are getting information about brand through their FRIENDS & FAMIL & rest 12% of respondents are informed threw other sources of info. Like retailers, news etc. As the literacy rate is increasing, TV has become a main source of information.
CONCLUSION
CONCLUSION AND SUMMARY
Conclusion based of this report may be as follows :1. Most used brands in bikes in Rohtak city is HERO HONDA. 2. All preffered brands are easily available. 3. 17-25 aged consumers likes bikes the nost. 4. More than 42% consumers in Rohtak relates with <15000 income level. 5. most of consumers are purchasing brands while watchin the T.V.ADVT.
The research study is done in urbam market of Rohtak city. It will be a right strategy to accelerate the promotion activities since 60% of respond ents reacted positively to promotion price. There should be intensive the TV for the promotion. TV is still the most influencing form of mass media.
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LIMITATIONS
LIMITATIONS OF THE STUDY
Every study conducted has certain short coming. A few error have kept in dispite of the best effort to avoid them but this is expected that our study and findings are very much relevant yet this survey has also some limitation.
Availability of Time: - For conducting a research one should have the availability of time
so that he should provide time to the research. As I am a student so it was impossible for me to provide time.
Small sample Size: - The sample that I have taken was not enough. It does not represent the
whole set of population.
Biased Responses: - Some respondents were not cooperative, I found biased responses from
them, they were taking the things in a wrong manner.
Limited Area : - The sample which is taken in the record is from the very small area as
compared to large population town. So there may be deviation due to this sample.
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Lack of Experience :- Lack of experience was also a big limitation in this as I was not a
trained person in this.
Budgetary Constraints :- I was also lacking in budget which is essential for getting the
responses from the respondents
RECOMMENDATION
45
Recommendations On the basis of the this Business research foll. Recommendations may be highlighted:1. The very first one recomm. Is for all bike companies that every comp. should look upon the interest of the consumers for sports bikes. The companies should make high CC sports bikes. 2. Most of consumers in Rohtak city are living under 15000 income level .So thecompanies should make better quality brands at a low price. 3. Allcompanies should target the young aged consumers. 4. BAJAJ is the main competitor of HERO HONDA. So, HERO HONDA should do efforts to keep its repotation. 5. BAJAJ & all other companies should increase their advt. for better sales.
BIBLIOGRAPHY
47
BIBLIOGRAPHY Books: Kothari C.R.; RESEARCH METHODOLOGY, NEW AGE INTERNATIONAL PUBLISHERS
Website: www.Indiainfoline.com www.herohonda.com www.bajaj.com www.Bikeproducts.Com www.questionanswer.com
ANNEXURE
49
QUESTIONNAIRE
BRAND PREFERENCE OF BIKESS IN ROHTAK CITY
I, Ritesh, ROLL NO.41, class MBA 4th semester of VAISH COLLEGE OF ENGINEERING, ROHTAK, here by declare that My research is p urely for academic purpose and it is not for any in legal activity or purpose.
NAME------------------------
AGE----------------------------
SEX------------------------------OCCUPTION-------------------
INCOME-----------------------
NUMEBR OF FAMILY MEMBERS-----------
1.DO YOU HAVE INTEREST IN BIKES ? A i) yes B iii) Daily
C ii) no D iv) occasionally
2. WHICH BRAND OF THE BIKE YOU PREFER MOST ? i) HERO HONDA
ii) BAJAJ
iii) TVS 3. RATE YOUR REASON OF PREFERENCE FOR A PARTICULAR BRAND OF
BIKES ? i) Price
ii) Brand name
iii) Quality
iv) Availability
4. WHICH PROMOTIONAL POLICY ATTRACTS YOU THE MOST TOWARD YOUR PREFERRED BRAND ? i)TV advertisement
ii) Advice of friends & family
5. HOW MUCH ROLE DOES AVAILABILITY PLAYS IN THE SELECTION OF BRAND ? i) Very high
ii) High
ii) Average
iv) Low
6. WHY DO YOU PREFER A PARTICULAR BRAND ? -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------7. MONTHLY EXPENDITURE ON THE BIKES ? ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
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APPENDIX
APPENDIX
CC :
Cubic centimeter- (A automobile word) to increase the pick up in bikes
GDP :
Growth domestic product.
Fig.
Figure
:
53
