Panera Final Draft

turn the news on and find something other than the economy on the news. With With the economy doing so poorly market trend indicates that it will affect customer bases ability to pa y for  Panera’s Panera’s goods, particularly when there are less expensive options as well as the always popular  ‘staying in’ which is much less demanding on the wallet. Competitors are able to enter the market so they arealso a threat. As discussed earlier, Panera Bread has a broad differentiation differentiation strategy. strategy. They have quality  bread with a whole service model, customers are expected to make their order, pick it up, and clean their tables all for the price of a sit down dinner. In this economic state why pay sit down restaurant prices for fast food service. In the current shape of the economy, economy, PaneraBread needs to realize that if they were to offer full service with a dinner menu they would be able to beat their competitor, Applebee’s, Applebee’s, with ease. In order to create such an idea all Panera would need to do is extend their high counter to touch the ceiling. With the the current economic state Panera should not consider expanding overseas. With the rollercoaster rollercoaster ride that is currently the stock  market, Panera should be happy happ y with what they have, refusing to expand into foreign territory is the best idea for Panera right now, lowering prices and raising services will help Panerasurvive this economic crisis. Panera recently started catering for larger corporations. corporations. With the current economic trend companies are no longer spending the time and money mone y to cater lunch-ins. There are no more lunch meetings. When the Great Depression hit one of the first things people did without was bread. Panera is a bread making company, company, if history repeats itself, as it so often does, then Panera will be one of the first things people give up, eating at Panerais a luxury. Something major that was discussed when Panera ca me up was turning it into a sit down restaurant to justify their prices. prices. In order to encompass this idea all Panera will need to do is createa wall between the dining area and the kitchen. The reason why this is is such an important improvement is because it creates creates a quieter ambiance. In order to turn the economic downfall