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PLATFORM Get Noticed in a Noisy World The Innovate Conference Franklin, Tennessee Michael Hyatt Friday, March 29, 2013
Introduction • You are on __________________.
“All the world is a stage.”
• But that stage is very crowded: ✓ Fact: There are more than ______________________________ blogs.
@ShakespeareSays
✓ Fact: There were more than _____________________ books published last year. Amazon has more than ______________________________ books in its database. ✓ Fact: There are thousands of radio and television shows. ✓ Fact: There was more user-generated video uploaded to YouTube in the last ______ days than the three major networks produced in the first _______ years of their existence. • A platform is: ! ________________________________________________________ ! ______________________________________________________________________
“More video uploaded to YouTube in the last 60 days than the 3 major networks produced in TV’s first 60 years.”
Get the slides and related resources at MichaelHyatt.com/innovate.
Platform: Get Noticed in a Noisy World
• I got interested in platform-building because of three experiences: 1. Experience #1: ! _____________________________________________________ 2. Experience #2: ! _____________________________________________________ 3. Experience #3: ! _____________________________________________________ • Here’s how my blog traffic grew:
MICHAELHYATT.COM Average Monthly Unique Visitors
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
• Four observations about this graph: 1. Observation #1: I blogged for _____ years before I broke 1,000 readers a month.
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Michael Hyatt
2. Observation #2: I hit a big _______________________ _________________ in 2008. • Because I was blogging more ________________________. • Because a few __________ ____________________ picked me up.
“Most people quit right before they are about to succeed!”
@MichaelHyatt
• Because I began using ____________________ _______________. 3. Observation #3: I built a platform before I ____________________ ______. 4. Observation #4: It could have done it faster today if I had known ____________ ____________ ___ ______________ _________. • A platform provides you with four benefits: 1. Benefit #1: ___________________________________. 2. Benefit #2: ___________________________________. 3. Benefit #3: ___________________________________. 4. Benefit #4: ___________________________________.
The Platform Framework It used to be that someone else owned the platform. You couldn’t get access to it, unless you could get past the _________________________________. Social media changed all that. Now, for the first time in history, non-celebrities—people like you and me—can get noticed in an increasingly noisy world. Thesis: You can build a powerful, personal platform by taking just five steps:
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“For the first time in history, noncelebrities can get noticed in a noisy world.”
@MichaelHyatt
Platform: Get Noticed in a Noisy World
“Great marketing only makes a bad product fail faster.”
@David_Ogilvy
1. Step #1: Start with ____________. a. Understand the power of ______________ of _____________. Never forget: 1) Everyone has a ____________________________. 2) Everyone is connected to ____________________ _____________. b. Exceed your customer’s ______________________. When people encounter your product, they have one of three experiences: 1) ____________________________________ 2) ____________________________________ 3) ___________________
“Perfectionism is the mother of procrastination.”
c. _________________ it! Remember: ____________________________________ is the mother of procrastination.
@MichaelHyatt
2. Step #2: Prepare to ______________________. a. Accept ___________________ ________________________ for the outcome. b. Write down specific ___________________. c. Assemble your ___________ _________________.
3. Step #3: Build your ________________ ________________.
4
Michael Hyatt
a. Understand the social media __________________________. This consists of three parts:
“People lose their way when they lose their why.”
@GailHyatt
1) __________________ ___________________ 2) ______________________________ 3) ______________________________ b. Focus on your ___________________ __________________. • Option #1: ____________________________ (ex: GoinsWriter.com) • Option #2: ____________________________ (ex: 48Days.com) • Option #3: ____________________________ (ex: EventualMillionaire.com) c. Remember: ________________________ is the new marketing.
4. Step #4: Expand your _____________________.
“Content is the new marketing.”
@MichaelHyatt
a. Kiss _____________________________ goodbye.
At least the kind that is: 1) ____________________________ 2) ____________________________ 3) ____________________________________
“What if marketing was just about sharing?”
b. Share your ______________________. c. Be __________________________!
@MichaelHyatt
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Platform: Get Noticed in a Noisy World
Practice “The 20-to-1 Rule.” “Generosity is a brilliant marketing strategy in the new economy.”
d. Establish your _______________________. e. Get them to _________________________.
@MichaelHyatt
Three Tactics: 1) Tactic #1: Make your sign-up form highly _________________. 2) Tactic #2: Offer an ________________________ for subscribing. 3) Tactic #3: Design a branded _________________ ____________________.
5. Step #5: Engage your __________________. a. Understand the _______________________. You have a tribe when you have a group of people who share three characteristics: 1) Characteristic #1: They share your ______________________. 2) Characteristic #2: They are willing to follow your ____________________. 3) Characteristic #2: They have a way of _______________________________ with one another. Examples include: ____________ __________________ fans __________________ customers _____________________ ____________________ enthusiasts
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Michael Hyatt
b. Start a _____________________. • You cannot build a tribe by delivering a ____________________________. • No, you build a tribe by leading a ____________________________. c. __________________________ your platform.
Conclusion • The key to building a platform is to ____________ your ______________ and “The key to building a platform is to face your fear and START!”
____________________! • What would a platform make possible? ! ______________________________________________________________________ ! ______________________________________________________________________
@MichaelHyatt
! ______________________________________________________________________ !______________________________________________________________________ • You’re here today for a ________________________. This is your _________________. ___________________ your platform. _________________ ________ on stage. • We’re _______________________ on you.
The Next Step If you are serious about building your platform, check out PlatformUniversity.com. This is a members-only website designed to make learning faster and easier. At only $25.00 a month, it provides exclusive information, strategies, and tools you won’t find anywhere else.
