Social Science notes for class x cbseFull description
Mind maps or Concept Maps are acknowledged as scientific & effective learning tool worldwide. They give a snapshot of each chapter, presented in a flow chart that highlights the important co…Full description
Mind maps or Concept Maps are acknowledged as scientific & effective learning tool worldwide. They give a snapshot of each chapter, presented in a flow chart that highlights the important concepts ...
Mind maps or Concept Maps are acknowledged as scientific & effective learning tool worldwide. They give a snapshot of each chapter, presented in a flow chart that highlights the important concepts ...
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A very useful book for students who AIM for top marks in their Boards ExamsFull description
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sst full marks question bank sa2 cbse class 10Full description
Studies in the sociology of sport have found that the higher one’s social class, the greater is one’s overall involvement in sports, but the less likely is one’s involvement in what have come to ...
The division of members of a society into a hierarchy of distinct status classes, so that members of each class have either higher or lower status than members of other classes.
Is hierarchical Is a natural form of segmentation Provides a frame of reference for consumer behaviour
Reflects a person’s relative social status
Status is frequently thought of as the relative rankings of members of each social class wealth power prestige
Subjective Measures: individuals are asked to estimate their own social-class positions Reputational Measures: informants make judgments concerning the socialclass membership of others within the community Objective Measures: individuals answer specific socioeconomic questions and then are categorized according to answers
Single-variable indexes
Occupation Education Income Other Variables
Composite-variable indexes
Index of Status Characteristics Socioeconomic Status Score
UPPER-UPPER CLASS
LOWER-UPPER CLASS
UPPER-MIDDLE CLASS
LOWER-MIDDLE CLASS
UPPER-LOWER CLASS
LOWER-LOWER CLASS
THE UPPER-UPPER CLASS—COUNTRY CLUB Small number of well-established families Belong to best country clubs and sponsor major charity events. Serve as trustees for local colleges and hospitals Prominent physicians and lawyers May be heads of major financial institutions, owners of major long-established firms Accustomed to wealth, so do not spend money conspicuosuly
THE LOWER-UPPER CLASS—NEW WEALTH
Not quite acceptable by the upper crust of society
Represent “new money”
Successful business executive
Conspicuous users of their new wealth
THE UPPER-MIDDLE CLASS—ACHIEVING PROFESSIONALS Have neither family status nor unusual wealth Career oriented Young, successful professionals, corporate managers, and business owners Most are college graduates, many with advanced degrees. Active in professional, community , and social activities Consumption is often conspicuous Very child oriented
THE LOWER-MIDDLE CLASS FAITHFUL FOLLOWERS Primary non-managerial white-collar workers and highly paid blue-collar workers Want to achieve “respectability” and be accepted as good citizens Want their children to be well behaved Prefer neat and clean appearance Constitute a major market do-it yourself products
THE LOWER-LOWER CLASS—ROCK BOTTOM Poorly educated, unskilled laborers Often out of work Children are often poorly treated Tend to live a day-to-day existence
Social class can have a profound effect on consumer spending habits.
Perhaps the most obvious effect is the level of disposable income of each social class. Generally, the rich have the ability to purchase more consumer goods than those with less income, and those goods are of higher quality.
There is also a distinction in the type of goods purchased. For example, the upper class tend to be the primary buyers of fine jewelry and often shop at exclusive retailers. The lower class, in contrast, are much more concerned with simply getting by; they focus more on necessities.
Conspicuous Consumption -acquisition and display of goods to show off one’s status
Conspicuous Waste-Visibly buying products that one never uses
Compensatory Consumption-Buying products to offset frustrations or difficulties in life
Clothing, Fashion, and Shopping
The Pursuit of Leisure
Where one shops External point of identification Type of leisure activities differ
Saving, Spending, and Credit
Level of immediate gratification sought varies
Responses to marketing communication
Upper classes have a broader and more general view of the world Regional variations in language rise as we move down the social ladder Exposure to media varies by social class
Social class is more difficult to measure than income Many purchase behaviours are related more to income than social class Consumers often use expected social class for their consumption patterns Dual incomes have changed consumption patterns Individual dimensions of social class are sometimes better predictors of consumer behaviour