A Project Report on Vadilal Ice- Cream

A PROJECT REPORT ON VADILAL ICE-CREAM ICE-CRE AM

SUBMITTED TO:PRO. RUTUJA BRAMBHATT

SUBMITTED SUBMITTE D BY BY::JITENDRA MAKWANA  KAMLESH  KAMLE SH MAKWANA MAKWANA RAJESH MAKWANA MAKWANA PRAMOD MAKVANA MAKVANA HITESH GOHIL SHAILESH SHAILES H KHETAREEYA KHETAREEYA

HISTORY Vadilal Industries has !"e a l!n# $a% sine its ine&ti!n in '()*+ $hen Vadilal Gandhi+ the #reat,#rand -ather !- Virendra R. Gandhi+ Ra/esh R. Gandhi and De0anshu L. Gandhi+ started a s!da -!untain. He &assed !n the 1usiness t! his s!n+ Ranh!d Lal+ $h! ran a !ne,"an !&erati!n+ and+ $ith a hand ran2ed "ahine+ started a s"all retail !utlet in '(34. E0entuall%+ Ranh!d Lal5s s!ns+Ra"handra and La2sh"an+ inherited the 1usiness and the% $ere instru"ental in #i0in# a ne$ direti!n t! the !"&an%. The du! i"&arted a ne$ 0isi!n t! the 0enture and in-used a s&irit !- alulated ris2,ta2in# int! the -ir". As a result+ 1% the '(*)s+ the Vadilal 6!"&an% had alread% e0!l0ed int! a "!dern !r&!rate entit%.

Company profile

Industr%7,

Vadilal+ india

8!unded7,

'()*

Head9uarters7,

Ah"eda1ad+ india

Ke% &e!&le7,

Ra"handra1hai Gandhi+ :6hair"an;+ Ra/esh Gandhi Mana#in# Diret!r+ De0anshu Gandhi Mana#in# Diret!r 

Pr!duts7,

Ie rea"+ Pr!essed -!!d+ 8!rei#n E<han#e+ 6he"ials+ Real Estate

Types of pro!"#

 1i# u&s7,           

Vanilla Ri&e stra$1err% 6h!!late hi&s Tuti -ruit% Real "an#! 8ruit 1!nan=a Rain1!$ Ka/u dra2sh >utter s!!th 8un 3))) Ra/1h!#:ie "ithai;

S"all u&s7,  

Vanilla Ri&e stra$1err%

demand curve 45 40 35 30 25 20 15 10 5 0 4000

8000

12000

16000

In#erpre#a#ion$-

This dia#ra" sh!$in# i- &rie inrease than de"and als! derease. I- the &rie in dia#ra" ?) than de"and is ?))):la2s; And &rie is derease than de"and inrease. I- the &rie in dia#ra" @) de"and is ))):la2s; In0erse relati!n 1et$een &rie and de"and. This dia#ra" d!$n$ard sl!&in#

supply curve 45 40 35 30 25 20 15 10 5 0 4000

8000

12000

16000

In#erpre#a#ion$-

This dia#ra" sh!$in# i- &rie inrease than de"and als! inrease. I- the &rie in dia#ra" @) than de"and is '3))):la2s; And &rie is derease than de"and derease. I- the &rie in dia#ra" 3) de"and is ))):la2s; P!siti0e relati!nshi& 1et$een &rie and de"and. This dia#ra" u&$ard sl!&in# 8r!" le-t t! ri#ht

Perfe"#ly inelas#i" eman

40 ---------------------------------------35

----------------------------------------

 

8000

In#erpre#a#ion$-

This dia#ra" sh!$in# is &rie han#e and de"and re"ains !nstant. Prie is @B and de"and is ))):la2s; than &rie is ?) and de"and als! ))):la2s; This ur0e -!r &er-etl% inelasti de"and is 0ertial strai#ht line.

Perfe"#ly elas#i" eman

35

4000

8000

12000

16000

In#erpre#a#ion$-

This dia#ra" sh!$in# is &rie re"ain !nstant and de"and han#e. Prie is @B than de"and inrease is ))):la2s; this ur0e -!r &er-etl% elasti de"and is h!ri=!ntal strai#ht line.

Ar#i"al

:';AHMEDA>AD7 Ie rea" and -r!=en dessert "a2er Vadilal Industries Ltd $!uld n!$ !--er #elat!s. GenNeureau NEW DELHI7 The Su&re"e 6!urt has ruled that the 5s!-t ser0e5 s!ld at MD!nalds India5s !utlets sh!uld 1e lassi-ied as ie,rea" -!r the &ur&!se !- deter"inin# e<ise dut% + u&h!ldin# the e<ise de&art"ent5s lai". The de&art"ent had issued three sh!$,ause n!ties t! the -ast,-!!d restaurant hain -!r A&ril '((*,Marh 3)))+ sa%in# 5s!-t ser0e5 $!uld attrat the '4 dut% &lus an additi!nal dut% le0ied !n ie,rea". MD!nalds India :Ms 6!nnau#ht Pla=a Restaurant.

+,I"e "reams #o (!rn a 'ole in po".e#s #'is s!mmer

KALPESH DAMOR F SOHINI DAS Ah"eda1ad+ 'B Marh A"ul has alread% raised &ries !- its lar#e &a2s 1% '),'3 &er ent+ $hile the 0adilal Gr!u& is &alnnin# t! raise &rie -!r the se!nd ti"e in A&ril. E0en Ah"eda1ad,1ased Ha0"!r Ie 6rea" &lans t! raise &ries 1% -i0e t! se0en  &er ent a-ter ne
+/Vailal plans (i) p!s' in#o Del'i

 Neera >hard$a/+ TNN Se& 3B+ 3))'+ '3.B*a" IST

ne$ delhi7 the ie,rea" "ar2et in delhi is ertainl% !"in# !ut !- the dee& -ree=er. the ah"eda1ad,1ased 0adilal enter&rises is the latest &r!&!nent !- the !ld $a0e 1l!$in# thr!u#h the a&ital. "an"!han sahni+ de&ut% re#i!nal sales "ana#er+ sa%s 0adilal enter&rises $ill 1rin# in the all,ne$ -!r"at !- its ha&&iness ie,rea" &arl!urs t! delhi. $hile $e ha0e a1!ut B) suh &arl!urs in ah"eda1ad+ $e &lan t! ha0e a1!ut 3) in delhi t! 1e#in $ith+ he sa%s. these $ill 1e !&erated thr!u#h -ranhisees. 0adilal+ $hih has s! -ar   1een &resent in the it% thr!u#h @)) retail !utlets+ is a0aila1le in h!tels and !ther instituti!ns and -ans !ut thr!u#h &ush arts+ is &lannin# t! 1ee- u& eah !- these deli0er% hains+ and "!re. in ter"s !- retail &resene+ the !"&an% $ill ta2e the retail nu"1er t! B)) in the ne