8ith %dea 8orld =oam services, you can be close to home even when you're globetrotting. 8ith one of the finest roaming footprints in 5&A and most I&> countries in Europe, /ar East Asia and #entral Asia. Qou are assured of the most comprehensive coverage around the globe, with over ?2 cellular service providers covering 3 countries.
Ca&& Manae$ent Serices4
8hat is technology without a bit of spice "hat's precisely why %dea thinks it right to bring to you a nice little consortium of features .8hich really make cellular life so comfortable =anging from #aller ine %dentity
#%< identifies the caller by displaying the number of the caller on the handset. "his allows you the benefit of accepting or re-ecting the callM although, at times #aller ine %dentification may not appear due to technical problems in the originating network. CA++ *O+,DCA++ ?AIT4
"his feature allows you to receive or make another call, while you are already busy with a call, without disconnecting it. Qou can receive or make a second call, by putting the first call on hold. Qou are billed for both the calls. Qou can activate call waiting by using the menu of your cell phone. CA++ ,I6ERTS4
"his feature enables you to divert an incoming call to a landline number within your city or a cell phone within the %dea network.
CA++ CONFERENCE4
22
"his feature allows you to have a teleconference with up to five people at the same time, no matter where you are. "he hand set should support this feature. Qou can conference with either cell or landline phones. All the calls in the conference are chargeable. "his feature needs to be supported by the handset.
S*ORT MESSA2IN2 SER6ICES4
"his feature allows you to send and receive messages, to and from, respectivelyM almost all national cellular operators. &>& allows you access to Se%+"*e# !"1e %e*e"+"n3 #$o*1 :)o$e#5 ho%o#*o(e#5 >o1e#5 me##a3e#5 ema"!5 ne9#5 an man o$he%#8 I$ *ome# a# an "n60)"!$ 'ea$)%e $o a!! Iea #)0#*%"0e%#8 %dea offers an array of services that help you manage your calls better. /rom caller
%dentification to #all 8aiting, from #all 7ivert to #all #onference, %dea redefines convenience. >ost of this feature are optional and can be availed of on re$uest and carry a nominal subscription charge. "o activate any feature, call our #ustomer #are or visit any %dea Pn' 5 showroom.
ITEMISE, )I++IN24
"his feature gives you the details of all calls made and received, &>& sent during a month. Qour monthly bill, therefore, will carry the details of the number calledreceived, time and date of the call, duration, amount charged, number to which the &>& had been sent, etc. "his feature is given by default, and can be deactivated on re$uest .
*ow to re$ote re0chare4 "here are two ways you can recharge. 23
1+ /rom >obile
•
7ial 2222
•
#hoose the language O /or English 1M 0indi 2M
•
#hoose the potion O Balance 1M =echarge 2M
•
#hoose the option 2
•
&ystem asks for Foucher Kumber
•
Enter the 13 digit <%K #ode printed in the =echarge #oupon
•
"he system reconfirms the <%K #ode entered
2+ /rom andline • • • • • •
7ial CDD142222 Enter the mobile number as per system re$uest "he system will prompt for <%K number &ystem asks for Foucher Kumber Enter the 13 digit <%K #ode printed in the =echarge #oupon "he system reconfirms the <%K #ode entered
PREPAI,4
A
credit balance on the subscription keeps reducing in real time against usage. Qou will need to buy a propaid card, which may or may not have a preloaded calling value. %f there is no default preloaded calling value, then you will need to buy a recharge coupon to add calling value to your account. "hese recharge coupons are available in different denominations. Every recharge coupon has a pre defined calling value and a validity period. "his means that you need to use the entire amount of your coupon within a certain time limit. %n case you exceed the time limit or the coupon value, your number will be deactivated till such time as you r enew your coupon. Qou will be given grace period beyond this time limit to recharge your account, %f the account is not recharged within the grace period, the prepaid subscription is permanently deactivated and the balance, if any, is forfeited. 6nce the grace period is expired, the prepaid subscription gets permanently deactivated. %n this case, you will need to buy a new prepaid card and gets a new cellular number as the old number can no longer be allotted.
Pre%aid Rechare Co"%ons >=< Falue (=s.+
"alk time (=s.+
Falidity 2
14
:.44
4 7ays
24
1.2
4 7ays
34
2.4
4 7ays
4
.44
ife long
111
111
ife long
222
222
ife long
333
333
ife long
ife long
1444
1444
ife long
O"toin rates4
ocal; %dea to %dea
; 34pmin
%dea to other mobile
; :4pmin
and line
; =s 1.44min
&"7
; =s. 1.44min 2:
%&7
;5&A, #AKA7A, E5=6
I5/ AK7 =E&" 6/ "0E 86=7;
=s. 1.44min
&>& A.<
1paiesa
6utside A.<
:4paiesa
%nternational
=s. 1.44
+ife&on 6a&idit8 Rechare 6o"cher4
>=<; =s.4 "alk "ime; =s.4
Falidity; 5nlimited
"ariff on recharge; ocal >2>>2 calls
; :4.44 paiesa
&"7 calls
; =s. 1.44 min
&>& charges ; =s. 12 for ocal Kational %nternational =espectively.
POSTPAI,4
A postpaid subscription is also called a billing subscription. %n this type of a connection, you can avail of the cellular connection first and pay for the usage at the end of the month. "o avail this type of connection, you will be re$uired to submit a signed #ustomer &ervice Agreement (#&A+ from along with certain specified documents like proof of address, proof of income, etc. Qour connection will be activated post the payment of the onetime charge or activation fee, a refundable deposit and verification of the re$uisite 2?
documents. 6n consistent and regular payment and high usage patterns, you could win yourself the opportunity to en-oy exclusive loyalty and fre$uent user facilities provided by %dea #ellular. "o avail of a postpaid connection, you will be re$uired to arrange for the following documents;
card will be activated on completion of all formalities.
Post0%aid Chares Kame of the plan
&>E1C
&>E1CC
&>E2C
>AI%# 3C
>onthly =ental
=e.1C
=e.1CC
=e.2C
3C
/ree "alktime&>&
K%
144 ocalKational >ins free
:44ocal >obile free
>ins
244ocal
&>&
144 ocalKational &>& free
2D
1444 ocal >ins free
>obile
244ocal &>& free
free #5I
/ree
/ree
#5I "op of =e.C for #5I /ree
#5I "op of for #5I /ree
4p
4p
4p
34p
4p
4p
4p
34p
4p
4p
=e.1
=e.1
"o %dea
?p
4p
1.44
4.?
"o other mobile
?p
4p
1.44
1.44
"o andline
?p
4p
1.44
1.44
%&7
&tandard
&tandard
&tandard
&tandard
=e.1
=e.1
=e.1
=e.1
6ther =e.1
=e.1
=e.1
=e.1
ocal %dea%dea %dea to >obile
ocal
%dea to andline &"7
Kational "ariff
=oaming
ocal %dea 6utgoing ocal 6utgoing
&"7 %dea 6utgoing
=s.1.
=s.1.
=s.1.
=s.1.
&"7 other outgoing
=s.1.
=s.1.
=s.1.
=s.1.
All %ncoming
=e.1
=e.1
=e.1
=e.1
ocal
4p
4p
4p
4p
Kational
4p
4p
4p
4p
%&7
=s.
=s.
=s.
=s.
&>&
)i&& Pa8$ent
2C
=e.C
%dea gives you the convenient option of making your bill payment either by cash, local che$ue77<6%nternet or #redit #ard.
Sa&es %ro$otion4 &ales promotion consists of a diverse collection of incentive tools, mostly short term, designed to stimulate $uicker or greater purchase of particular products or services by consumers or the trade .&ales promotion is a key ingredient in marketing campaigns.
34
8hereas advertising offers a reason to buy, sales promotion offers an incentive to buy. &ales promotion includes tools for consumer promotion- samples, coupons, cash refund offers, price offs, premiums, prices, point of purchase displays and demonstrationM Trade promotion – prices off, advertising and display allowances, and free goodsM and business and sales for promotion – trade shows and conventions, contests for sales reps and specialty advertising.
Factors that contri#"te to the ra%id rowth of sa&es %ro$otion4 Interna& Factors4
"he number of brands as increasedM competitors use promotions fre$uently, many brands are seen as similar; consumers are more priceorientedM the trade has demanded more deals from manufacturesM and advertising efficiency has declined because of raising costs, media clutter and legal restraints. 1! Co$$"nication4 "hey gain attention and usually provide information that may lead the consumer to the
product. -! Incentie4 "hey incorporate some concession, inducement or contribution that gives value to the
consumer. %ncentivetype promotions are given to attract new tiers, to reward loyal customers and to increase the repurchase rates of occasional users. =! Initation4 "hey include a distinct invitation to engage in the transaction now. #ompanies
use
sales
promotion tools to draw a stronger and $uicker buyer response. &ales promotion can be used for short run effects such as to dramati!e product offers and boost sagging sales.
Maor decisions in sa&es %ro$otion4
%n using sales promotion the following decisions are to be taken; •
Establish ob-ectives
•
&elect the sales promotion tools
•
7evelop the program 31
•
•
%mplement and control the program
•
Evaluate the results
MAE ?A3 FOR AN I,EA5 IT ?I++ C*AN2E 3OUR +IFE5 Born 6f %ntelligence bred on convenience that's %dea #hit #hat for you. 6ur prepaid cellular service delivers superior calling and value added capabilities. 6n the strength of our stateoftheart %K"E%IEK" &Q&"E>. And when it comes to you from the world leader in telecommunications, rest assuredM %7EA will change your life. "he %dea #hit #hat is a rechargeable &%> card easily available across a host of dealer and retail outlets all over your city. "he &"A="E= and )complimentary* airtime with a limited expire period, before which you will need to )top up* your #hit #hat account with )sufficient talk time value* by buying =E#0A=IE F65#0E=& of variable denominations and =E#0A=I%KI them on your &%> card account. All %dea #hit #hat cards are e$uipped with formidable features like short >essage &ervices (&>&+, Kational =oaming, #aller ine %dentification
32
14 The $o#i&e serice s"#scri#ed #8 the res%ondents Ta#&e 14
33
res%ondents
& l. n o
>obile Ko. of service responde nts
1
%dea
3
3
2
Airtel
1
1
3
Fodafo ne
1
1
=elian ce
14
14
#ell one
14
14
:
"ata docom o
1
1
"otal
144
Mo#i&e serice s"#scri#ed #8 the
/ ? / @? @/ ,? ,/ ? /
3
144
Inference4
3CL respondents of %dea, 1:L respondents of Airtel,1:L respondents of Fodafone.CL
respondents of =eliance, 24L respondents of #ell /rom this we come to know that largest segment of respondents are of idea then comes #ell one, Airtel and Fodafone.
-4 The ce&&"&ar s"#scri#ers %referrin the t8%e of serice Ta#&e -4 &l. no
"ype of
Ko. of
service
respondents
1
2C
2C
2
?1
?1
"otal
144
144
Ce&&"&ar s"#scri#ers %referrin the T8%e of serice ./ / / ?/ , P%e Pa"
/
@ Po#$ Pa"
/ @/ ,/ / No8 o' %e#(onen$#
Pe%*en$a3e
Inference4
2CL respondents of %dea are using pre paid 3
?1L respondents of %dea are using post paid /rom this we can conclude that most of the respondents of %dea prefer postpaid service than to pre paid
=4 The %re%aid res%ondents "sin the rechare co"%on Ta#&e = &l. Ko
"ype of recharge Ko of
1
=s.14D
11
11
2
=s.32
3
=s.4
14
14
=s.14D4
1
1
=s.324
C
C
"otal
144
144
Usae of Rechare co"%ons / ?/ / / No o' %e#(onen$#
@/
Pe%*en$a3e
,/ /
3:
Inference4 11L respondents prefer =s. 14D recharge coupon, L respondents prefer =s.32 recharge
coupon, 14L respondents prefer =s.4 recharge coupon, 1L respondents prefer =s.14D4 recharge coupon, CL respondents prefer =s. 324 recharge coupon. /rom this we conclude that most of the respondents prefer the =s. 32 recharge coupon.
MO,E OF A?ARENESS >4 Thro"h which $edia res%ondents ca$e to 7now a#o"t Idea5 Ta#&e > &l. Ko
"ype of media
Ko. of respondents
1
"elevision
23
23
2
edia
23
23
3
/riends=elatives
3?
3?
0oardings
?
?
6ther
14
14
"otal
144
144
T8%e of Media
3?
/ ? / @? @/ ,? ,/ ? /
Inference4
No8 o' %e#(onen$# Pe%*en$a3e
23L respondents came to know through television, 23L respondents came to know through
print media, 3?L respondents came to know through friends relatives, ?L respondents came to know through hoardings,14Lrespondents came to know through others. /rom this it is clear that most of the respondents came to know about idea through friends relatives.
94 The feat"res that attract an Idea card %"rchase5 Ta#&e 9
&l.n o
/eatures
Ko of
1
>ost friendly affordable plans
2
Best network
$uality 12
31
3
8idest coverage in 24 A.<
1
Brand loyalty
4
4
"otal
3C
144
N ?
1D
3D
Feat"res that attract Idea card %"rchase
/ ?/ / No o' %e#(onen$#
/
Pe%*en$a3e @/ ,/ / Mo#$ '%"en! &
Inference4
a7o%a0!e (!an#
1DL respondents are attracted towards %dea's most friendly Naffordable plans. 31L
respondents are attracted towards %dea's best $uality network.1L respondents are attracted towards %dea's widest coverage in A.<.1L respondents are attracted towards %dea's brand loyalty.
:4 The feat"res that need i$%roe$ent . Ta#&e :
&l. Ko
/eatures
Ko. respondents
1
&ervice
1
of
1
3C
2
"ransparency billing
in 2
2
3
#all clarity
24
24
6ther
2
2
"otal
144
144
Feat"res need to I$%roe ? / ? / @? @/ ,? ,/ ? /
No8 o' %e#(onen$# Pe%*en$a3e
Inference4 1L respondents say service need improvement.2L responden ts say more transparency in
billing should maintained.24L respondents say call clarity need improvement.2L respondents say other features need improvement. /rom this we conclude that most of the respondents need improvement in service.
4 The sa&es %ro$otion too&s5 Ta#&e 4
&l. Ko
&ales tool
1
Extra talk time
3D
3D
2
#ustomi!ed recharge C facility
C
3
/ree incoming for 3D more than 1 month
3D
6ther
1
1
"otal
144
144
Sa&es Pro$otion too&s B/ A? A/ @? @/ ,? ,/ ? / No8 o' %e#(onen$# Pe%*en$a3e
Inference4 3DL respondents suggested for extra talk time.CL respondents suggested for customi!ed
recharge facility.3DL respondents suggested for free incoming for more than 1 month.1L respondents gave other suggestions for sales promotion. /rom this we can say that respondents prefer extra talk time and free incoming for more than 1 month as good sales promotional tools.
G4 The feat"res that $a7e idea ce&&"&ar the $ost %referred5 Ta#&e G4
&l. Ko
/eatures
Ko of 1
respondents 1
8idest coverage in A<
1
3C
2
Brand loyalty
4
4
3
>ost Economical and friendly packages
11
2C
Best $uality and extensive network
13
32
"otal
3C
144
Feat"res of Idea Ce&&"&ar %referred
B? B/ A? A/ @? @/ ,? ,/ ? / No o' %e#(onen$# Pe%*en$a3e
Inference4
3CL respondents suggested for extra talk time.2CL respondents suggested for customi!ed
recharge facility.32L respondents suggested for free incoming for more than 1 month.1L respondents gave other suggestions for sales promotion.
2
/4 The ratins the res%ondents ae for “Idea Ce&&"&ar” serices5 Ta#&e /
&l. Ko
=atings
Ko of respondents
1
Excellent
1?
3
2
Iood
12
3
3
&atisfactory
14
22
4
4
"otal
3C
144
Ratins of Idea Ce&&"&ar Serices ?/ ? / ? / @?
No o' %e#(onen$#
@/
Pe%*en$a3e
,? ,/ ? / E=*e!!en$
Goo Sa$"#'a*$o% Poo%
Inference4
3L respondents rated an excellent. 3L respondents rated as good. 22L respondents rated satisfactory.
3
1. 4 The o%inions of res%ondents towards the IdeaHs recent&8 &a"nched rechare co"%on 9.D0 Rs 1..D05 Ta#&e 1.
&i. Ko
=atings
Ko respondents
of
1
Excellent
C
1D
2
Iood
24
3C
3
&atisfactory
1:
3:
3
?
"otal
C
144
O%inion of Res%ondents ? / ? / @?
No o' %e#(onen$#
@/
Pe%*en$a3e
,? ,/ ? / E=*e!!en$
Goo Sa$"#'a*$o% Poo%
%nference4 1DL respondents rated as excellent.3CL respondents rated as good.3:L respondents rated as satisfactory.?L respondents rated as not exciting.
114 The o%inions of the res%ondents reardin +ife&on inco$in5 Ta#&e 11
&i .Ko
=esponse
Ko. of
1
Qes
:
:
2
Ko
144
144
O%enin reardin &ife&on inco$in / ?/ / Ye#
/
No @/ ,/ / No8 o' Re#(onen$#
Pe%*en$a3e
Inference4
L respondents are ready to subscribe the lifelong plan L respondents do not want to subscribe because they make more outgoing call rates less
1-4 The ae ro"% of the res%ondents Ta#&e 1-
&i .no
Age group
Ko. of respondents
1
12
31
31
2
2:3
1
1
3
3:
31
31
: and above
144
144
Ae 2ro"% of Res%ondents / ?/ / / @/
No8 o' %e#(onen$# Pe%*en$a3e
,/ /
Inference4 31L respondents are in the age group of 12 years.1L respondents are in the age group of 2:
3 years.1L respondents are in the age group of 3: years.L respondents are in the age group of:and above2 years
:
1=4 The occ"%ation of res%ondents5 Ta#&e 1=
&i. no
6ccupation
Ko. of =espondents
1
Business
3C
3C
2
Employee
3
3
3
&tudent
13
13
11
11
6thers
3
3
"otal
144
144
Occ"%ation of Res%ondents ? / ? / @? @/ ,? ,/
No8 o' Re#(onen$# Pe%*en$a3e
? /
Inference4 3CL respoCndetns are businessmen53L respoCndetns are employees.13L respoCndetns are
students.11L respoCndetns are professionals.3L respoCndetns are other.
?
1>4 The inco$e ro"% of the res%ondents Ta#&e 1> &l .no
%ncome group
Ko .of respondents
1
ess than 444
2
2
2
44414444
3
144441444
1?
1?
1444 and above
13
13
"otal
144
144
Inco$e 2ro"% of Res%ondents ?/ ? / ? / @?
No 8o' %e#(onen$#
@/
Pe%*en$a3e
,? ,/ ? / Le## $han ?///
,////6,?///
Inference4
2L respondents are in the income group of less than =s.444 L respondents are in the income group of =s. 44414444. 1?L respondents are in the income group of =s. 144441444. 13L respondents ate in the income group of =s 1444 and above. D
C
FIN,IN2S 1. >ost of the respondents of %dea prefer postpaid service than to pre paid 2. >ost of the respondents came to know about idea through friends relatives. 3. Kearly 4 percent of respondents are attracted towards %dea's widest coverage and the remaining 4 percent towards other features. . >ost of the respondents need improvement in service . >ore respondents prefer sports person to film star as brand ambassador :.L respondents are ready to subscribe the lifelong plan
4
SU2ESSTIONS
1.
#ustomers want the company to take feedback regarding services and inform the about new tariff
plan charges 2.
%dea should change pulse rate from 1 minute to 1 seconds
3.
#ustomers want more improvement in service.
.
)%dea #ellular* should give more advertisement through "elevision and should place more hoarding and billboards. Kewspapers and should pace more hoarding and billboards.
.
%dea must make clear the conditions applicable with lifelong %ncoming plan.
:.
%dea should give extra talk time and reduce rental charges.
?.
#all clarity should be improved.
D.
#ustomers have suggested for customi!ed recharge facility
C.
>any customers have suggested of free &>& service and free outgoing calls within the #5I.
14.
"he package design is not communicative and eye catching, so package designs and colour has to blend harmoniously to make the package communicative.
11.
Ketwork should be expanded to rural areas also.
12.
%dea must improve their personnel selling and direct contacting to provide customers full knowledge about their products.
1
2
)I)+IO2RAP*3
1! MARETIN2 MANA2EMENT 1. th Edition 0
Phi&i% ot&er
-! MARETIN2 RESEARC* -
,5,5 Shar$a
=! PAMP*+ET AN, CATA+O2UES OF T*E COMPAN3
>! ???5 Idea ce&&"&ar5 co$
3
BUESTIONNAIRE FOR CUSTOMERHS SATISFACTION TO?AR,S I,EA CE++U+AR
1. 7o you ownuse a cell phone (a+ Qes
S
R
S
R
S
R
S
R
S
(b+ Ko
2. %f you ownuse a cell, which service you're using at present (a+ %7EA
(b+ A%="E
(d+ =E%AK#E
(e+ #E6KE
(c+ F67A/6KE
3. 8hich type of service do you use (a+
R
(b+
. %f prepaid, which recharge coupon you often use (a+ =s. 111
(b+ =s. 32
(d+ =s. 14D4
(e+ Blow 144
(c+ 4
. 7o you know about %dea Qes ( +
Ko ( +
%f yes, how you came to know (a+ "elevision (c+ /riends =elatives
(b+ aga!ines+ (d+ 0oardings Bill boards
(e+ Any other (specify+ TTTTTTTTTTTTTTTTTTTTTTTTTT :. 8hat features attract an %dea card purchase
R
(a+ >ost friendly and affordable plans
(b+ Best $uality Ketwork
(c+ 8idest coverage in A.<
d+ Brand oyalty
?. &uggest features you think needs improvement
(a+ &ervice
(b+ "ransparency in Billing
(c+ #all #larity
(d+ Any other (specify+
R
S
S
D. 8hich sales promotion activity do you think would be more effective in grabbing more market share
(a+ Extra talk time
(b+ #ustomi!ed recharge facility
R
S
(c+ /ree incoming for more than one month (d+ Any other (specify+ C. &uggest which Brand Ambassador will effect sales promotion (a+ /ilm star
(b+ &ports person
(c+ >usician
(d+ #ompany #E6
R
14. 8hat makes %dea most preferred
(a+ 8idest coverage un A.<
S
R
S
R
S
(b+ Brand oyalty
(c+ >ost economical and friendly packages (d+ Best $uality N extensive network 11. 8hich brand do you recommend if given a choice (a+ %7EA
(b+ A%="E
(c+ F67A/6KE
(d+ =E%AK#E
(e+ #E6KE 12. 0ow do you rate the services at )%dea #ellular*
(a+ Excellent
(b+ Iood
(c+ &atisfactory
(d+
R
S
13. 8hat is your opinion about %dea's recently launched recharge coupon of =s.4 and =s.144 (a+ Excellent
(b+ Iood :
