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Questionnaire Dear Sir/Madam, I am a MBA student from “Priyadarshini Engineering College”, Vaniyambadi. As part of my curriculum, I am undertaken a project “A Study on Customer Purchase Decisi Decision on towar towards ds Br Brand anded ed DTH DTH (Dir (Direct ect to Home Home)) With With Spe Speci cial al Refer Referenc encee to equesst you to hel help in this his rega regard rd by kind kindlly filli lling up this his Vaniyambadi ”. I reque questionnaire. I request full cooperation for filling up the questionnaire as you have been chosen as a respondent for this study. Yours sincerely Nasir Ahmed .M
DEMOGRAPHIC FACTORS Name of the respondent…………………………………………………… respondent…………………………………………………… Gender :( a) Male
(b) Female
Ag e
(a) Below 18 years (b) 18 to 30 years (c) 31 to 40 years (d) Above 41 Marital status: (a) Married (b) Single Educational Level (a) Below 10th (b) HSC (c) Diploma/ITI (d) Any degree (e) Illiterate Occupation: (a) Business (b) Government employee (c) privat privatee employ employee ee (d) profes professio sional nal (e) Other Other Monthly income: (a) Below 2000 (b) 2000-7000 (c) 7001-10000 (d) Above 10000 1. How many many DTH DTH servic servicee provide providers rs do you know? know? (a) Airtel Digital TV (b) Dish TV (c) Tata Sky (e) Videocon d2h (f) Reliance Big TV (d) Sun Direct
(g) Other 2. How did you you come to know ab about out that that provider? provider? (a) TV Ad (b) News Papers (d) Friends /Relatives (e) Magazines
(c) Retailers (f) Others
3. Do you have a DTH Service? (a) Yes (b) No
If “Yes” which brand DTH do you have? (a) Airtel Digital TV (b) Dish TV (c) Tata Sky (e) Videocon d2h (f) Reliance Big TV (d) Sun Direct
(g) Other 4. When did you purchase your DTH Service?
(a) Less than 6 months (c) more than1 years
(b) 6 months to 1 year
(d) more than 2 years 5. Do you have full knowledge about the DTH before purchasing? (a) Yes
(b) No
6. Where do you purchase the DTH? (a) Dealer (b) Agency (c) Retailer (e) other (d) Company 7. What is the main purpose of using DTH? (a) Personal (b) Official (c) Both 8. Your satisfaction level towards your DTH? (a) Highly Satisfied (b) satisfied (c) Neutral (e) Highly Dissatisfied (d) Dissatisfied 9. Does advertisement influence your decision in choosing DTH service? (a) Yes
(b) No
10. Rank the factors which influenced you to buy the service
of your choice?
a. c. e. g. 11.
Low initial Price Nice packages Brand Image Value Added Services
b. d. f. h
Good Clarity Low Monthly Cost Easy Access to Deale
Other
Which type of package do you prefer? (a) Monthly (d) Yearly
(b) Quarterly
(c) Half Yearly
12. Rank the features you prefer the most?
a. c. e.
Addition channel Product design Product size
13.
Whom do you consult to finalize the decision? (a) Self (d) Retailers
b. d. f.
Product functionality Packages Other
(b) Family (e) Neighbors
(c) Friends\ Relatives (f) Other
14. Rank the brand according to your preference?
a. c. e. g.
Airtel Digital TV Tata Sky
Videocon d2h Other
b. d. f.
Dish TV
Sun Direct Reliance Big TV
15. How would you rate your service provider on the whole? (a) Excellent (b) Good (c) Average (d) Poor 16. Rate the following attributes for DTH Service?(Tick)
Better servic e
Good quality
Good signal
Price
Schem es
Addition al package s
Airtel Digital TV Dish TV Tata sky Videoco n d2h Reliance Big TV Sun Direct Other
17.
Do you think your DTH provide value for money?
(a) Yes (b) No 18. Do you switch over from any other brand to this brand? (a) Yes (b) No If yes, reason…………………………………. 19. If the DTH service comes with new features then you would like to change your DTH service? (a) Yes (b) No 20. Whom do you think is the best DTH service Provider? (a) Airtel Digital TV (b) Dish TV (c) Tata Sky (e) Videocon d2h (f) Reliance Big TV (d) Sun Direct
(g) Other Thanks for Cooperation.
OBJECTIVES OF THE STUDY PRIMARY OBJECTIVE: To Study the Customer Purchase Decision towards Branded DTH (Direct To Home) With Special Reference to Vaniyambadi. SECONDARY OBJECTIVES:
1. To study the demographic factors. 2. Find out factors influencing the people while purchasing DTH. 3. Comparison between various branded DTH. 4. To study which branded DTH is mostly preferred by people.
SCOPE OF THE STUDY In today’s market scenario, customers are playing the important and vital role. customers is one of the important factors of every organization for their growth. so it is the time to study about the customers & to satisfy their needs and wants.
To know about their demographic variables.
This study is helpful for development & growth of DTH industry.
The study is helpful to know about the purchase criteria of the customers.
The study is helpful to produce the product with new features
This study is helpful for conducting further research.
LIMITATIONS OF THE STUDY
Findings are based only on the information given by respondents.
This study is confined only to the Vaniyambadi.
The customer responses were obtained in the midst of their busy work schedules. Hence the responses obtained may be biased
