Marketing Mcqs

1- Marketing

concept is based on? A.Customer B.Product-oriented and centred C.Profit D.Loss E.None

Answer 2- Which

of these

A (Customer)

is Centre Point of marketing concept? A.Large ca!e "rganisation B.Production

on Large ca!e

C.Customer D.Profit E.Programme

Answer 3- #Make

C (Customer)

or e!!# concept is re!ated with? A."!d Marketing Concept B.ocia! Marketing Concept C.New Marketing Concept D A!! .A!!

of these

E.None

of these

$iew Answer (-) Answer - A ("!d Marketing Concept) 4- #ense

and respond# concept is re!ated with? A."!d Marketing Concept B.Modern Marketing Concept C.Product D.Profit E.Market

Answer 5- Which

B (Modern Marketing Concept)

of the fo!!owing bank is based on new marketing concept? A.%nion

&ank of 'ndia

B.tate

&ank of 'ndia

C.%C"

&ank

D.PN& E A!! . A!!

of these

Answer 6- Which

D (A!!

of these)

is Centred Point of &ank? A.Present

and Potentia! Customer of &ank

B.taff C.Profit D.eposit E.Loan

Answer 7- 

A (Present

and Potentia! Customer of &ank)

is an integration of marketing acti*ities directed towards customer satisfactionsatisfactionA.Marketing Concept B.Marketing P!anning and Contro!!ing C.Product D.er*ice E.Profit

Answer -

A (Marketing Concept)

8- Marketing concept emphasises A."n Ma+imum production B."n staff C.Customer-orientat Customer-orientation ion and

Coordination of marketing acti*ities to a chie*e the organisation,s performance obecti*es

D.Cost E.Purchase

Answer 9- 'n

C (Customer-orientation and Coordination of

marketing acti*ities to achie*e the organisation,s performance obecti*es)

Marketing C.M stands for A.Case .o!e Management B.Customer .e!ationship Management C.Cost

.u!e Market

D.Customer E.None

.o!e in Market

of these

$iew Answer (-) Answer 10- &ank

B (Customer .e!ationship

Management)

marketing Concept is aA.Customer-oriente Customer-oriented d B.Product p!anning C.eposit D.Loan

phi!osoph/

Answer 6- Which

D (A!!

of these)

is Centred Point of &ank? A.Present

and Potentia! Customer of &ank

B.taff C.Profit D.eposit E.Loan

Answer 7- 

A (Present

and Potentia! Customer of &ank)

is an integration of marketing acti*ities directed towards customer satisfactionsatisfactionA.Marketing Concept B.Marketing P!anning and Contro!!ing C.Product D.er*ice E.Profit

Answer -

A (Marketing Concept)

8- Marketing concept emphasises A."n Ma+imum production B."n staff C.Customer-orientat Customer-orientation ion and


D.Cost E.Purchase

Answer 9- 'n

C (Customer-orientation and Coordination of

marketing acti*ities to achie*e the organisation,s performance obecti*es)

Marketing C.M stands for A.Case .o!e Management B.Customer .e!ationship Management C.Cost

.u!e Market

D.Customer E.None

.o!e in Market

of these

$iew Answer (-) Answer 10- &ank


Management)

marketing Concept is aA.Customer-oriente Customer-oriented d B.Product p!anning C.eposit D.Loan

phi!osoph/

E Ad*ances . Ad*ances

$iew Answer (-) Answer 11- Who

A (Customer-oriented phi!osoph/)

is the customer of &ank? A.0he

person who ho!d a 1i+ed 0erm eposit Certificate Certificate of the &ank

B.taff

of &ank

C.Manager D.M E A!! . A!!

of &ank

of &ank

of these


A (0he

person who ho!d a 1i+ed 0erm eposit Certificate of the &ank)

is the king of a bank A.&ank,s emp!o/ee B.&ank,s customer C.&ank,s Chartered Accountant D A!! .A!!

of these

E.None

of these

$iew Answer (-) Answer 13- 'n

B (&ank,s

customer)

&ank o*ereignt/ word ma/ be used for A.&ank,s emp!o/ees B.&ank,s Managing irector C.&ank,s customer D.&ank,s

Law

E..u!es

$iew Answer (-) Answer 14- Which

C (&ank,s

customer)

is the Concept of Marketing? A.Customer

is a 2ing of market

B.Customer

is a!wa/s right

C.3our D A!! .A!!

satisfaction is our profit

of these

E.None

of these


D (A!!

of these)

is the e!ement of Marketing Concept? A.Consumer satisfaction

B.4oa!

of the organisation

C.Marketing of Product with co-ordinated efforts D. A!!

of these

E.None

of these


D (A!!

of these)

is the Potentia! Customer of &ank? A.0he

person who want to ob from the &ank

B.a*ing Account ho!der C.0he

person who want to borrow fund from the &ank

D.taff E. A!!

of these

$iew Answer (-) Answer -

C (0he

17- Marketing

person who want to borrow fund from the &ank)

concept inc!udesA. A

comprehensi*e phi!osoph/

B.Long

run success

C.Product D. A!!

p!anning and de*e!opment

of these

E.None

of these


D (A!!

of these)

is the term of igita! Marketing? A.&!ocked B.Cost C.P!an D.&rand E.%ti!it/


A (&!ocked)

is the base of Customer-oriented Concept of Marketing? A.Customer

is king of market

B.Product or ser*ice C.Price D.P!anning E.Promotion

$iew Answer (-)

Answer 20- 0he

A (Customer

is king of market)

Position of customer is centred due to A.Product P!anning and Marketing research B.Pricing C. After

a!e er*ice

D.Promotiona! mi+ E. A!!

of these

$iew Answer (-) Answer 21- A

D (A!!

of these)

campaign is a A.pecific

message being sent to a specific group of recipients

B./stem C.P!an D.Market E.None

of these


A (pecific

message being sent to a specific group of recipients)

is the t/pe of marketing concept? A.Production Concept B.Product Concept C.a!es Concept D.Marketing Concept E. A!!

of these


E (A!!

of these)

is not the concept of marketing? A.ocia! marketing concept B.Product disposa! p!anning concept C.Marketing concept D.Product concept E. A!!

of these

$iew Answer (-) Answer 24- .

B (Product

disposa! p!anning concept)

tands forA..ea! a*e /stem B..o!e a*er /stem

C..ea! imp!e /ndication D..ea! a*er /stem E.None

of these

$iew Answer (-) Answer 25- 0he

C (.ea!

imp!e /ndication)

se!!ing concept app!ies on5 A.&ank

and other 1inancia! 'nstitution

B.'nsurance C.4as D.Water upp!/ E. A!!

of these


D (A!!

of these)

bank is fo!!owing high Pressure e!!ing of their product? A.'C'C' &ank B.tate

&ank of 'ndia and %C" bank

C.&ank

of &aroda

D.&ank

of 'ndia

E. A!!

of these


A ('C'C'

&ank)

is the part of e!!ing concept? A.Profit

b/ sa!es

B.Production of Present Product C.a!es6Promotiona! D. A!!

efforts

of these

E.None

of these


D (A!!

of these)

concept of marketing is based on customer We!fare and atisfaction? A.ocia! Marketing Concept B.Production concept C.Product concept D.Marketing concept E. A!!

of these


A (ocia! Marketing Concept)

29- ocia!

Marketing Concept in*o!*es5 A.Long

run we!fare of societ/

B.Long run satisfaction of

customer

C..esearch and de*e!opment D. A!!

of these

E.None

of these


D (A!!

of these)

is the assumption of ocia! marketing? A.Long

term profit

B.Long run satisfaction of

customer

C.ocia! Performance D.ocia! we!fare E. A!!

of these


D (A!!

31- Marketing

of these)

concept earns the Profit with? A.Customer satisfaction of &ank B.taff C.Product D.&ui!ding E. A0M


A (Customer satisfaction of &ank)

is customer and societ/-oriented concept of marketing? A.Production concept of marketing B.ocia! marketing concept C.Product concept D.Marketing concept E.e!!ing Concept


B (ocia! marketing concept)

is the pi!!ar of marketing concept? A.1inancia!

p!anning and contro!

B.Customer orientation C.P!ant D.1i+ed

Cost

E.a!es


B (Customer orientation)

is not the pi!!ar of marketing concept? A.'ntegrated management with marketing fu!crum B.Cost C.Customer satisfaction D.We!fare of customer E. A!!

of these


B (Cost)

is the base6ru!e of Customer-orientation? A.Customer B.taff

is a king of market

is a king

C.Profit

is aim

D.4oa! E.Programme


A (Customer

is a king of market)

is6are marketing acti*ities? A.Product

P!anning and Pricing

B.Pricing C.0ransportation D. A!!

of these

E.None

of these

$iew Answer (-) Answer 37- C.M

D (A!!

of these)

stand for A.Centra!

.o!e Mone/

B.Customer .e!ationship Management C.Customer .ate Mone/ D. A!!

of these

E.None

of these



38- Customerisation means A.Promotion

Management)

B.4oods

offer on *arious conditions

C.Customer-orientation and


D.a!es E..e!ation


B (4oods

offer on *arious conditions)

is customer information? A.Purchasing Priorit/ B.Like-dis!ike C.Customer,s 'ncome D.Customer,s Age E. A!!

of these


E (A!!

of these)

is6are causes (es) of increasing importance of marketing concept? A.Popu!ation growth B.Lega! Protection to consumers C.0echno!ogica! D.Credit E. A!!

Change

and Loan faci!ities

of these


E (A!!

of these)

is the new outcome of change in distribution s/stem? A.0e!eshoping B.peed

Post and Courier /stem

C.'nternet D. A!!

of these

E.None

of these


D (A!!

of these)

is P!astic mone/? A.Credit

Card and ebit Card

B..upee C.o!!ar D.&ank raft E.&anker Note

$iew Answer (-)

Answer -

A (Credit

43- 'ndi*idua!isation

Card and ebit Card) is process of?

A.Customer re!ationship management B.Customerisation C.Customer 'nformation D.torage E.0ransport


B (Customerisation)

44- Which

is modern means of 7uick response to customer,s prob!ems? A.0o!!

1ree Phone

B.Consumer Protection !aws C.4o*ernment of 'ndia D.peed E. A!!

Post

of these

$iew Answer (-) Answer 45- C.M

A (0o!!

1ree Phone)

is he!pfu! in? A.New

product de*e!opment and p!anning

B..isk Creation C.Purchasing D./stem E.Production


A (New

product de*e!opment and p!anning)

is economic product? A.'nf!ation B.Popu!ation and Congestion Prob!em C.Po!!ution D. A!!

of these

E.None

of these

$iew Answer (-) Answer 47- "!d

D (A!!

of these)

Concept of Marketing comprisesA.&u/ing B."n!/

and se!!ing acti*ities

&u/ing

C."n!/

e!!ing

D."n!/

price

E. A!!

of these


A (&u/ing

48- Marketing

and se!!ing a cti*ities)

inc!udes acti*ities in*o!*ed in the f!ow of goods and ser*ices from Production toA.Marketing B.4odown and

0ransportation /stem

C.Consumption D.Power E. A!!

of these

$iew Answer (-) Answer 1- A

C (Consumption)

is A.irect etting Agent B.i*ision a!es Act C.irect a!es D. A!!

Association

of these

E.None

of these


A (irect etting Agent)

is an agent of A.'C'C' &ank B.tate

&ank of 'ndia

C.%nion

&ank of 'ndia

D.PN& E. A!!

of these

$iew Answer (-) Answer 3- What

A ('C'C'

&ank)

is fu!! form of P'N? A.Persona! identification number B.Product-in-Net C.Pu!!-in-net D.Push-in-Note E. A!!

of these


A (Persona! identification number)

is the fu!! form of CNP? A.Cardho!der Not Present B.Cash

Net Process

C.Cash-not-Price D. A!!

of these

E.None

of these

$iew Answer (-) Answer 5- &8s

A (Cardho!der

Not Present)

stand for A.&usiness i*ision 8*ent B.&usiness e*e!opment 8+ecuti*es C.&ook D. A!!

esign 8*ent

of these

E.None

of these

$iew Answer (-) Answer 6- 8s

B (&usiness

e*e!opment 8+ecuti*es)

stand for A.irect

choo! 8*ent

B.irect a!es 8+ecuti*es C.i*ision a!es D. A!!

8+ecuti*es

of these

E.None

of these

$iew Answer (-) Answer 7- Micro

B (irect a!es

8+ecuti*es)

credit started from A.'ndian B.&ang!adesh C.%A

and %2

D.9apan E. A!!

of these

$iew Answer (-) Answer 8- :4ood

B (&ang!adesh)

peop!e to bank with; is mark name of the A.%nion

&ank of 'ndia

B.tate

&ank of 'ndia

C.%C"

&ank

D.PN& E.'C'C' &ank

$iew Answer (-) Answer 9- &8

A (%nion

&ank of 'ndia)

means A.&omba/ tock 8+change B.&ook

a!es 8*ent

C.&udget D. A!!

a!es 8*ent

of these

E.None

of these

$iew Answer (-) Answer 10- N8

A (&omba/ tock 8+change)

means? A.Net

a!es 8*ent

B.Northern a!es 8*ent C.Nationa! tock 8+change D. A!!

of these

E.None

of these


C (Nationa!

tock 8+change)

is must for operating A0M machine? A. A0M Card B.Persona! 'dentification Number C. A0M Machine D. A!!

of these

E.None

of these


D (A!!

of these)

is not a Pri*ate &ank? A.'C'C' &ank B.&' C. A+is

&ank

D.<1C E. A!!

&ank

of these

$iew Answer (-) Answer 13- Where

B (&')

is the
of these

$iew Answer (-) Answer 14- Where

A (Mumbai)

is the
$iew Answer (-)

of these

Answer 15- A0M

C (Mumbai)

Card is issued b/ theA.&ank B.Manufacturing and Processing "rganisation C.0rader D. Ad*ocate E. A!!

of these

$iew Answer (-) Answer 16- 1or

A (&ank)

using of A0M Card= what is must? A. An

account in the bank

B.1und C. A

A*ai!ab!e in the account

*a!id A0M Card

D. A!!

of these

E.None

of these

$iew Answer (-) Answer 17- P'N

D (A!!

of these)

is A. A

*er/ confidentia! number

B. A

open number

C. A

product

D. A!!

of these

E.None

of these

$iew Answer (-) Answer 18- 1or

A (A *er/ confidentia! number)

A0M Card= P'N is pro*ided b/A..especti*e &ank B..eser*e

&ank of 'ndia

C.8&' D.4o*ernment E.Customer


A (.especti*e &ank)

19- Credit

card is issued b/A..especti*e &ank or an/

credit Authorit/

B.Customer C. An/bod/ D. A!!

of these

E.None

of these

$iew Answer (-) Answer 20- ebit

A (.especti*e &ank or

card is issued b/

an/ credit Authorit/)

A.&ank

or an/ agenc/ authori>ed b/ b ank

B.taff C.Customer D.8&' E.None

of these


A (&ank

or an/ agenc/ authori>ed b/ bank)

is PAN? A.Permanent

Account Note

B.Permanent Account Number C.Product

Act Note

D.Programme E.None

Action Note

of these


B (Permanent Account Number)

bank is authori>ed for issuing PAN Card? A.%nion B.tate C.%0'

&ank of 'ndia

&ank of 'ndia

&ank (A+is &ank)

D.%C"

&ank

E.8&'


C (%0'

&ank (A+is &ank))

is the purpose of PAN Card? A.1or

ta+ return fi!!ing

B.1or product production C.1or storage D..'2 Management E. A!!

of these

$iew Answer (-) Answer 4- N&A

A (1or

ta+ return fi!!ing)

stands for? A.Net &anking Assets B.Nationa! &anking Association C.Net D. A!!

&ook Act

of these

E.None

of these


A (Net

&anking Assets)

'ndia= the banking business are contro!!ed and regu!ated b/? A.Companies Act= @B B.&anking .egu!ation Act= @@

C.'ndian Contract Act= DEF D. A!!

of these

E.None

of these

$iew Answer (-) Answer 6- PL.

B (&anking .egu!ation Act= @@)

is? A.Prime

Lending .ate

B.Product

Life .ate

C.Product Lo/a!t/ .ate D. A!!

of these

E.None

of these


A (Prime

Lending .ate)

on!ine Product of &anks are A.8-&anking .etai! B.8-&anking Corporate C.8-.emit D.8-0a+ Pa/ E. A!!

of these


D (A!!

of these)

is6are the Product of the &ank? A.Credit Card B.2issan

Credit Card

C.'nternationa! ebit Card D. A!!

of these

E.None

of these


D (A!!

of these)

is a Pri*ate &ank? A. AG'

&ank

B.&' C.%C"

&ank

D.&ank

of &aroda

E. A!!

of these

$iew Answer (-) Answer 10- 1.

A (AG'

&ank)

is A.1i+ed B.1u!!

ate .ate

ate .ate

C.1i+ed eposit .eceipts D. A!!

of these

E.None

of these

$iew Answer (-) Answer 11- .ura!

C (1i+ed

eposit .eceipts)

&anking,s Product inc!udes? A. Agricu!tura!

&anking Product

B.Micro Credit C. Agricu!tura! D. A!!

Credit

of these

E.None

of these


D (A!!

of these)

corporate banking inc!udes? A.Corporate Accounts B.Mid

Corporate 4roup

C.Proect 1inance D. A!!

of these

E.None

of these


D (A!!

of these)

modern banking ser*ices of the banks is6are? A.'nternet &anking B.Mobi!e &anking C. A0M er*ices D.emat er*ices E. A!!

of these


D (A!!

of these)

is the on!ine ser*ices of a bankA.'mobi!e B.Mobi!e &anking 1unds 0ransfer C.hopping D.W"W E. A!!

hopping

of these


D (A!!

15- Persona!

of these)

&anking inc!udes? A.eposits B.Loans

or Credit Cards

C.'n*estment D.'nsurance E. A!!

$iew Answer (-)

of these

Answer 16- 'ndia,s

D (A!!

of these)

centra! bank is? A.tate

&ank of 'ndia

B..eser*e C.%C"

&ank of 'ndia

&ank

D.8&' E. A!!

of these


B (.eser*e

&ank of 'ndia)

.eser*e &ank of 'ndia was estab!ished on? A. Apri!

= @H

B. Apri!

= @IH

C. Apri!

= @I

D. Apri!

= @IB

E.None

of these


C (Apri!

= @I)

is .&' Act? A.Companies Act= @B B..eser*e &ank of 'ndia Act= @I C.1era-@EI D. A!!

of these

E.None

of these


B (.eser*e

&ank of 'ndia Act= @I)

centra! office of the .&' was initia!!/ estab!ished in? A.9aipur B.e!hi (La+mipuri) C.Ca!cutta D..aipur E.None

of these


C (Ca!cutta)

.eser*e &ank is fu!!/ owned b/ the? A.tate

4o*tJ of %JPJ

B.tate 4o*tJ of Maharashtra C.4o*tJ

of 'ndia

D.Pri*ate ector E. A!!

of these


C (4o*tJ

of 'ndia)

is the officia! director of the .&'?

A.4o*ernor B.Prime

Minister of 'ndia

C.8&' D.PN& E.&'


A (4o*ernor)

is the 4o*ernor of .&'? A.rJ

.akesh Mohan

B.rJ

3J$J .edd/

C.riJ

$J Lee!adhar

D.rJ

J ubba .ao

E.None

of these


D (rJ

J ubba .ao)

Product of <1C &ank inc!udesA.Credit Card B.Persona!

!oan or
C.Life 'nsurance D."n!ine 0rading Account E. A!!

of these


D (A!!

of these)

is not the product of a bankA.emat

Account or Current Account

B.&ank

&ui!ding

C. Auto

!oan

D.%8 E. A!!

car !oan

of these


B (&ank

&ui!ding)

9- 0ransaction Marketing means A.Marketing on!/ to B.More

strangers

se!!ing of goods

C.oing banking transaction D. A!!

of these

E.None

of these

$iew Answer (-) Answer 10- N.'

D (A!!

of these)

is an eas/ target for effecti*e marketing because? A.
!ikes 'ndian goods

B.
does not !ike 'ndian goods

C.
is easi!/ approachab!e

is cheaper to contract N.'s

E.0here

are specia! products designed for N.'s


A (
!ikes 'ndian goods

A he!ps in A.&oosting irect a!es B.Contacting

customers in the Net

C.'ndirect Marketing D.irect E.None

0e!emarketing of these


A (&oosting

12- Marketing

irect a!es)

is re7uired for? A.&oosting production B.&oosting sa!es C.&oosting profits D.'mpro*ing customer ser*ice E. A!!

of these


D (A!!

of these)

co!d ca!! is? A.&est B. A

wa/ to do marketing

!ast resort for marketers

C.Marketing at random D. A!!

of these

E.None

of these


A (&est

wa/ to d o marketing)

ca!! can be effecti*e b/? A.Making

a phone ca!!

B.ending C.Ca!!ing

an e-mai!

on friends

D.er*ices with se*era! faci!ities E.Persona!!/ ca!!ing on

prospecti*e customers

$iew Answer (-) Answer 15- 4ood

D (Persona!!/

ca!!ing on prospecti*e customers)

se!!ing ski!!s in*o!*esA. A!ertness B.2now!edge of competition C.2now!edge D.8mpath/

of market

E. A!!

of these


D (A!!

of these)

of the fo!!owing is not a channe! for bank marketing? A.0e!emarketing B.'nternet &anking C.Mobi!e

banking

D.8+isting satisfied customers E.None

of these


D (None

of these)

prospect means? A. A

person !ike!/ to work in a &ank

B.Co!!ege /!!abus C. A

re!igions head

D. A

!ike!/ bu/er

E.None

of these


D (A

18- Product

!ike!/ bu/er)

de*e!opment is? A.%sefu! B.Not

usefu! for bank Marketing

C.0he/ D. A!!

for bank Marketing

ha*e no ro!e to p!a/ in bank marketing

of these

E.None

of these


A (%sefu!

1- Marketing

for bank Marketing)

is successfu! when? A.emand

e+ceeds supp!/

B.upp!/ e+ceeds demand C.8+ports

are hea*/ and cost!/

D.a!esman are effecti*e!/ trained E. A!!

of these


D (a!esman are

2- 'n Marketing= Market

effecti*e!/ trained)

Penetration means?

A. Approaching B.8ntering

stores and shops

C.Co*ering D. A!!

a wide area of the market

of these

E.None

$iew Answer (-)

houses of !ike!/ Purchasers

of these

Answer -

D (A!!

3- 'nno*ation

of these)

he!ps in? A.esigning new products B.'mpro*ing marketing 1!uctuations C.'ncreasing sa!es D.New methods for increasing E. A!!

Prospects

of these


D (A!!

of these)

4- Marketing trateg/ means? A.New

ideas to !ure more customers

B.New

methods to retain the customers

C.New

wa/s to contact the new customers

D.New marketing techni7ues E. A!!

of these


D (A!!

of these)

5- uccessfu! Marketing trategies need? A.2now!edge of customers tastes B.4ood !eadership C.Proper

direction and guidance

D.2now!edge E. A!!

of peers

of these


D (A!!

of these)

6- Promotion means? A. Additiona! B.oing

responsibi!it/

research in Marketing

C. Ad*ertisement and D.4oing E. A!!

Pub!icit/ for Marketing

up the !adder in 4o*ernment estab!ishments

of these


C (Ad*ertisement and Pub!icit/ for

Marketing)

7- i*ersification meansA.Marketing in di*erse countries B.Marketing in di*erse companies C.Marketing new di*erse products D.%sed E. A!!

on!/ for transaction with foreign countries

of these


C (Marketing

8- Moti*ation

new di*erse products)

is *er/ much re7uired for effecti*e marketingJ What other 7ua!ities are re7uired-

A.Confidence B.8ffecti*e Communication ki!!s C.0eam

work

D.Perse*erance E. A!!

of these

$iew Answer (-) Answer 9- ."'

D (A!!

of these)

tands for? A..eturn on 'n*estment B..ate

on 'nternet

C..eturn

on 'nternet

D..u!e on E.None

'n*estment

of these

$iew Answer (-) Answer 10- igita!

A (.eturn

on 'n*estment)

marketing is the promoting of brands using theA.'nteracti*e channe!s B.Newspaper C..adio D.Maga>ines E.None

of these

$iew Answer (-) Answer 11- igita!

A ('nteracti*e channe!s)

Marketing in*o!*es? A.Pu!!

and Push

B.Cost C.4reen D..AM E.None

of these

$iew Answer (-) Answer - A (Pu!! and Push 1- C. stand for? A.Consumer .e!ationship /stem B.Cost .ate trateg/ C.Cost .e!ationship amp!e D.Care

.ate amp!e

E.None

of these


A (Consumer .e!ationship /stem)

t/pe of marketing p!a/s *ita! ro!e in 'ndian 8conom/? A..ura! Marketing B.igita! Marketing

C.Web Marketing D."n!ine Marketing E. A!!

of these


A (.ura!

Marketing)

is Means of "utdoor ad*ertising? A.Posters B.andwich &oard Ad*ertising C.8!ectric isp!a/ D. Ad*ertising E. A!!

&oard

of these


D (A!!

of these)

4- Mura! Ad*ertising inc!udes? A.k/

Ad*ertising

B.&us

0ram and 0rain Ad*ertising

C.ticker Ad*ertising D. A!!

of these

E.None

of these


D (A!!

of these)

is means of &ank ad*ertising? A.Newspaper or Maga>ine B.0e!e*ision C.Posters D.'nternet E. A!!

of these


D (A!!

of these)

is the !atest means of &ank ad*ertising? A.'nternet or e-mai! B.Price C.Post D. A!!

!ist or &usiness .ep!/ en*e!ope

Card

of these

E.None

of these


A ('nternet

or e-mai!)

is the best means of bank ad*ertisingA.&ank B.k/

emp!o/ee or their Manager

Ad*ertising

C.atisfied &AN2 Customer D.Circu!ar

E. A!!

of these


C (atisfied &AN2 Customer)

8- Which

is a *ehic!e for transmitted a pub!icist,s message in permanent printed= written or processed form with contro! distribution direct to se!ected indi*idua!A.irect mai! ad*ertising B.Poster C.8!ectric disp!a/ D.&oard E.&rand


A (irect

mai! ad*ertising)

is using the !etter bo+ to te!! the right peop!e about the right goods at the right time in the right wa/? A.ticker Ad*ertising B.irect mai! ad*ertising C.Poster D.8!ectric isp!a/ E. A!!

of these

$iew Answer (-) Answer 10- Mai!

B (irect

mai! ad*ertising)

ad*ertising inc!udes A.Price

List

B.&usiness .ep!/ 8n*e!ope C.&usiness .ep!/ 8n*e!ope D.&ook!ets E. A!!

of these


D (A!!

of these)

is the means of ad*ertising? A..adio

and 0e!e*ision

B.Cinema C.4ift D.emonstration E. A!!

of these


D (A!!

of these)

12- Promotiona! Ad*ertising inc!udes? A.Window ad*ertising B.'nterior isp!a/ C.howroom and 8+hibition D. A!!

of these

E.None

$iew Answer (-)

of these

Answer -

D (A!!

13- 8ssentia!s

of these)

of a good ad*ertising cop/ A. Attracting Attention B. Arousing

'nterest

C.%nderstandab!e D.&e!ie*ab!e E. A!!

of these

$iew Answer (-) Answer 14- Media

D (A!!

of these)

e!ection ecision in*o!*es? A.istribution Po!ic/ B.Circu!ation C.Media

of the Media

Cost

D.Market E. A!!

of these


D (A!!

of these)

is the factors of Media e!ection ecision? A.Message B."bect

or aim of the Ad*ertising

C. Ad*ertiser,s D. A!!

%sage

of these

E.None

of these


D (A!!

16- Ad*ertising

of these)

agencies are organi>ations of? A.pecia!ist in ad*ertising B.Product C.&rand D.er*ices E. A!!

of these

$iew Answer (-) Answer 17- .eca!!

A (pecia!ist

in ad*ertising)

0est inc!udesA.4a!!up and

.obinson 0est

B. Association C..adio D. A!!

$iew Answer (-) D (A!!

.eca!! 0est

of these

E.None

Answer -

0est

of these)

of these

18- %ti!it/

of ad*ertising inc!udes? A.Price stabi!it/ B.4ood effect on firm,s Personne! C.Permanent emand D. A!!

of these

E.None

of these


D (A!!

of these)

is the ad*antage of ad*ertising? A..eminder for essentia! things B.
of these


D (A!!

20- emerits

of these)

of ad*ertising inc!udes? A.Changing fashion B.8+pensi*e or 'nstabi!it/ C.8+tra*agance of mone/ D.Mis!eading Ad*ertising E. A!!

of these


D (A!!

of these

is a n/ paid form of non-Persona! Presentation? A.a!es Promotion B. Ad*ertising C..esearch and de*e!opment D.a!es

0a+

E.$A0

$iew Answer (-) Answer 22- $A0

B (Ad*ertising)

stands for? A.$a!ue Added 0a+ B.$a!ue After C.$a!ue D. A!!

0a+

After 0echni7ue

of these

E.None

of these


A ($a!ue Added

23- Ad*ertising

0a+)

is an/ form of paid non-Persona! Presentation of ideas= goods or ser*ices for the purpose of? A.'nducing

peop!e to bu/

B. Ad*ertising C.Newspaper D.&rand E. A!!

of these

$iew Answer (-) Answer 24- .ura!

A ('nducing

peop!e to bu/)

marketing is suitab!e for? A..ura! Markets B.%rban Markets C.1oreign Markets D.tock

Markets

E.None

of these


A (.ura!

Markets)

is the e!ement of Ad*ertising? A.Pub!ic Presentation B.'dentified ponsors C.Per*asi*eness D. A!!

of these

E.None

of these


D (A!!

26- Ad*ertising

of these)

ma/ be? A.Non-Persona! Presentation B.Persona! Presentation C.Negati*e D.Positi*e E. A!!

of these


A (Non-Persona! Presentation)

27- Pub!icit/

ma/ beA.Persona! and Non-Persona! B."ra! C.%nwritten D. A!!

of these

E.None

of these


D (A!!

of these)

is true about ad*ertisingA.'t

is a paid basis

B.'t

ma/ be non-persona!

C.'t

is not a critica! presentation

D. A!!

of these

E.None

of these


D (A!!

of these)

function of ad*ertising inc!udes? A.0o

increase sa!es

B.0o

create new customers

C.0o

de*e!op future business

D. A!!

of these

E.None

of these


D (A!!

of these)

function of ad*ertising in*o!*es A.0o

e+p!ain causes of shortages

B.0o

aid sa!esmen

C.0o

introduce new Products

D. A!!

of these

E.None

of these


D (A!!

of these)

is the component of marketing en*ironment? A.Lega! en*ironment B.Po!itica! en*ironment C.ocia! D. A!!

and cu!tura! en*ironment

of these

E.None

of these


D (A!!

2- Marketing

of these)

en*ironment ma/ be? A./namic

and 4eographica! !imit

B.Correct C.1u!! D.1i+ed E. A!!

of these


A (/namic

and 4eographica! !imit)

is the nature of marketing en*ironment? A.'nterna! and 8+terna! en*ironment B.Mutua! 1actors C./namic 1actor D. A!!

of these

E.None

of these

$iew Answer (-) Answer 4- 1ront

D (A!!

of these)

"ffice "perations inc!udes? A.irect interaction with customer B.1ace

to 1ace meetings

C.Phone

ca!!s

D.8-mai! E. A!!

of these


D (A!!

of these)

are mutua! factors of marketing en*ironment? A.Labour B.Po!itica! s/stem affected b/ ocia! factor C.Capita! D.P!ant E.8+change

$iew Answer (-) Answer 6- 0arget

B (Po!itica! s/stem affected b/

ocia! factor)

customer meansA.Present customer B.0he

customer to whom goods6ser*ice be so!d

C.taff D.8+-customer E.8+-staff


B (0he

7- Nature of

customer to whom goods6ser*ice be so!d)

marketing en*ironment inc!udes? A.Changes

as per en*ironment

B.Communication C.Cha!!enges D.Wide E. A!!

market

of these

$iew Answer (-) Answer 8-
D (A!!

of these)

man/ partners ma/ be in a banking compan/? A.H B.NoJ C. D.FH E.


A (H)

of partner ma/ be decided b/ customer

9- A

bank is regu!ated b/ A.'ndian Companies Act= @B B.&anking .egu!ation Act= @@ C.'ndian Contract Act= DEF D. A!!

of these

E.None

of these


B (&anking .egu!ation Act= @@)

10- Which

is a 1ina! account of a bank? A.Profit and Loss A6c B.&a!ance heet C.0rading D. A

A6c

and &

E.None

of these


D (A

11- 

and &

is a bank of banks A.tate

&ank of 'ndia

B..eser*e C.%C"

&ank

D.Canara E.%0'

&ank of 'ndia

&ank

&ank

$iew Answer (-) Answer 12- NPA

B (.eser*e

&ank of 'ndia)

stand for A.Net

Par Asset

B.Non-Performing Assets C.Net Performing Assets D. A!!

of these

E.None

of these


B (Non-Performing

Assets)

is the fu!! form PA in case of banking s/stem? A.Performing Assets B.Pub!ic Act C.Pub!ic Assets D. A!!

of these

E.None

of these

$iew Answer (-) Answer 14- Loan

A (Performing

Assets)

and Ad*ance of a bank is? A. Assets

of bank

B.Liabi!ities

of bank

C.&i!! D.Cost E. A!!

of these


A (Assets

15- N&As

of bank)

stand for-('n case of bank)? A.Net

&ook Assets

B.Non-&anking Assets C.Non-&ook

Act

D.Non-&anking Act E. A!!

of these

$iew Answer (-) Answer 16- P&s

B

(Non-&anking Assets)

is a K ('n case of bank)A.Pub!ic

ocia! &ooks

B.Pub!ic ector &anks C.Pri*ate ocia! &anks D. A!!

of these

E.None

of these


B (Pub!ic

ector &anks)

is fu!! form of C&s ('n case of bank)? A.choo! Commerce &ooks B.chedu!e Commercia! &anks C.chedu!e Cost &ooks D. A!!

of these

E.None

of these


B (chedu!e Commercia! &anks)

18- Which

is n ature of marketing en*ironment? A.atisfaction of en*ironment B.8+change of bank,s information C.4eographica! !imit D. A!!

of these

E.None

of these

$iew Answer (-) Answer 19- Need

D (A!!

of these)

of marketing en*ironment inc!udes? A.2now!edge

1!uctuation in banking s/stem

B.2now!edge

of changes

C.Measurement of risk

D. A!!

of these

E.None

of these

$iew Answer (-) Answer 20- Put

D (A!!

of these)

option is a*ai!ab!e for? A.&u/er B.e!!er C.&u/er

and e!!er

D..egu!ated Authorit/ of bank E. A!!

of these


A (&u/er)

e+change department of bank? A.Product

the banker note

B.Con*ert

the 1oreign Currenc/ into domestic Currenc/

C.'ssue

a A0M Card

D.'ssue

a 2isan Card

E.'ssue

of bank note

$iew Answer (-) Answer 22- A.s

B (Con*ert

the 1oreign Currenc/ into domestic Currenc/)

is a K('n capita! market)? A. American

epositor/ .eceipt

B. A!!

eposits .ate

C. A!!

i*ision .u!e

D. A!!

of these

E.None

of these


A (American epositor/ .eceipt)

23- .esources

shou!d be obtained at? A.Ma+imum Cost B.Minimum Cost C.No

Cost no profit

D. A!!

of these

E.None

of these


B (Minimum

Cost)

is the resu!t of marketing en*ironment? A.'nno*ation B.e*e!opment of competiti*e abi!it/ C.2now!edge D. A!!

of Cha!!enge

of these

E.None

of these


D (A!!

of these)

are the hort 0erm Credit ource ('n case of bank)? A.Loan

and Ad*ance (upto one /ear)

B.&ank

Credit

C.hort

0erm Loan

D. A!!

of these

E.None

of these


D (A!!

of these)

is the 'nterna! factor of marketing en*ironmentA.0arget

of organi>ation

B.Concept

of firm

C..esources of the organisation D.Production method E. A!!

of these


D (A!!

of these)

is main interna! factor of a &anking 8n*ironmentA.taff B.Present and Potentia! Customer C.Market D. A!!

of these

E.None

of these


A (taff)

is a contro!!ab!e factor of marketing en*ironment? A. Aim

of marketing department

B.Po!ic/

of firm

C."rganisationa! structure D.Marketing Po!ic/ E. A!!

of these


D (A!!

29- 8+terna!

of these)

marketing factor of a bank is6are A.Consumer B.Propert/ C. Assets D.Loan E. A!!

of the &ank

of the &ank

of the &ank

of the &ank

of these


A (Consumer

of the &ank)

1- Price

of an artic!e or ser*ice is its market *a!ue e+pressed in terms of ? A.Mone/ B.Cost

of capita! and Cost of Production

C.a!es D.Profit E.8+penses

$iew Answer (-) Answer 2- Price

A (Mone/)

is a? A.Consideration

of a Product or ser*ices

B.&rand C.Cost D. Ad*ertisement E.0a+


A (Consideration

of a Product or ser*ices)

is a form of Price? A.Wage

or sa!ar/

B.'nterest

on !oan or interest on mone/

C.
of these


D (A!!

of these)

4- Anti-ocia! Price inc!udes? A.Price

of b!ack market

B.4ift C.0a+ D.Commission for sa!es E. A!!

of these


A (Price

of b!ack market)

is a tota! of? A.Price

of Product or ser*ice

B.4uarantee C.Warrantee D. A!!

of these

E.None

of these


D (A!!

of these)

is? A.0he

amount of mone/ charged for Product or ser*ices

B. A

product

C.Method D. A!!

of these

E.None

of these


A (0he

amount of mone/ charged for Product or ser*ices)

is the PriceA.'t

is a Product

B.'t

is monetar/ *a!ue

C.'t

is a !oss

D. A!!

of these

E.None

of these


B ('t

is monetar/ *a!ue)

is importance of Price? A.'ncome B.&ase

and Profit

of product *a!uation

C.Product regu!ation D. A!!

of these

E.None

of these


D (A!!

of these)

is importance of Pricing? A.1air

*a!ue

B.tabi!it/

in Price

C.Purchase P!anning D.
in Product Comparison

of these


D (A!!

of these)

obecti*es of Pricing inc!udes A.Profit oriented obecti*es B.kimming the Cream Price C.a!es oriented obecti*es D. A!!

of these

E.(A)

and (C)

$iew Answer (-) Answer 11- Profit

D ((A)

and (C))

oriented obecti*e inc!udes? A.Ma+imi>ing Profits B.a!es C.Cost

D..esearch E.Loss


A (Ma+imi>ing Profits)

12- Ma+imi>ing

profit is possib!e= when A.Monopo!/

Position in the market

B.
of these

E.None

of these

$iew Answer (-) Answer 13- MC

D (A!!

of these)

means A.Mone/ Cost B.Margina! C.More

Cost

D.Mone/ E. A!!

Cost of Product

and Capita!

of these

$iew Answer (-) Answer 14- M.

B (Margina!

Cost of Product)

means? A.Mone/

and .ate

B.Margina! re*enue from Product C.Mone/

and .e*enue

D.More .eser*e E. A!!

of these


B (Margina!

15- kimming

re*enue from Product)

(the cream price) is the? A.Pricing B.a!es

of the Product

0echni7ue

C.Wage D.Cost of Production E.None

of these


A (Pricing

16- kimming

of the Product)

is concerned with? A.'nitia!

sa!es of product

B.Product Production C.Product P!anning D. Ad*ertising E. A!!

of these


A ('nitia!

17- Minimising

sa!es of product)

!oss is resu!t of A.&etter Product ua!it/ B.a!es Promotion cheme C.
of these

E.None

of these

$iew Answer (-) Answer 18- a!es

C (
Competition)

oriented obecti*es inc!udes? A.Ma+imi>ing a!es

$o!ume

B.Ma+imi>ing number of customers C.Ma+imi>ing market share D. A!!

of these

E.None

of these


D (A!!

of these)

is the obecti*e of tatus-7uo-obecti*e Pricing? A.tabi!ising Prices B.Meeting Competition C.0o

ensure e+istence

D. A!!

of these

E.None

of these

$iew Answer (-) Answer 20- 1C

D (A!!

of these)

stand for? A.1u!!

Cost of Production

B.1i+ed C.1u!!

tandard Cost

D.1ina! E. A!!

Cost

Capita!

of these

$iew Answer (-) Answer 21- $C

B (1i+ed

Cost)

means? A.$a!ue

Cost

B.$ariab!e

Cost

C.$ariab!e

Costing with *o!ume

D. A!!

of these

E.None

of these


B ($ariab!e

Cost)

22- $ariab!e Cost of Product in*o!*es? A.Materia! Cost B..esearch and de*e!opment e+penses C..ent D.a!ar/ E. A!!

of these

$iew Answer (-) Answer 23- 1i+ed

A (Materia!

Cost)

Cost inc!udes? A.a!ar/

of the emp!o/ee or manager

B.Materia! Cost C.Power D.Wage E. A!!

of these

$iew Answer (-) Answer 24- &8P

A (a!ar/

of the emp!o/ee or manager)

stand for? A.&asis Product e*a!uation B.&reak

e*en point

C.&asis

of Product

D.8+ception of business E. A!!

of these

$iew Answer (-) Answer 25- P6$

B (&reak

e*en point)

.atio stand for? A.Profit

$o!ume .atio

B.Product

$a!ue

C.Product

$ariation

D.$a!ue

of Price

E.None

of these


A (Profit

$o!ume .atio)

is the reason for ma+imi>ing sa!es *o!ume? A.%ses

of Promotiona! 0echni7ues

B.0o

maintain Competition Price

C.0o

pro*ide discount

D. A!!

of these

E.None

of these


D (A!!

of these)

factors inf!uencing price determination inc!udesA."rganisationa! factors

B.Marketing Mi+ C.Cost D. A!!

of the Product

of these

E.None

of these


D (A!!

28- &usiness

of these)

re!ationship inc!udesA.'nteraction with supp!iers B.Pricing C.Product D. Ana!/sis E.None

of these


A ('nteraction

with supp!iers)

is an e+terna! factor of Pricing? A.Product demand B.Competition C.&u/ers D. A!!

beha*iour and nature

of these

E.None

of these

$iew Answer (-) Answer 30- 8thica!

D (A!!

of these)

*a!ues inc!udes A.&!ack B.&e

Mone/

honest and be socia!

C.Po!!ution D. A!!

of these

E.None

of these


B (&e

31- 4o*ernment

honest and be socia!) Po!ic/ inc!udes? A.M.0P

Act= @B@

B.Competition Po!ic/ C.Consumer Protection Po!ic/ D. A!!

of these

E.None

of these


D (A!!

of these)

32- 'ndustr/ network inc!udes? A.Partner B.Lobb/ing C.1inance

4roups

D.irect Network E.Ca!!


B (Lobb/ing

4roups)

is6are stage of the econom/? A.4rowth

in the econom/

B.'nf!ation C.ef!ation D. A!!

of these

E.None

of these


D (A!!

of these)

is the t/pe of demand? A.8!astic emand B.'ne!astic emand C.Perfect 8!astic emand D.Perfect 'ne!astic emand E. A!!

of these

$iew Answer (-) Answer 35- Cost

D (A!!

of these)

of resource inc!udes? A.Cost

of raw materia!

B.Labour C.Power

or coa!

D.Capita! E. A!!

of these


D (A!!

of these)

is cost based Pricing method? A.Cost

p!us method

B.Mark-up method C.0arget D. A!!

return method

of these

E.None

of these

$iew Answer (-) Answer 37- Cost

D (A!!

of these)

p!us method isA.Price

Per unit cost  8+pected Profit

B.Cost- a!es C.a!esD.Profit E.Loss

Cost


A (Price

38- Pricing

Per unit cost  8+pected Profit)

Procedure inc!udes? A.Production cost B.atisf/ing !e*e! of consumer C.8stimating Product demand D. A!!

of these

E.None

of these


D (A!!

39- Pricing

of these)

inc!udes? A.etting the Prices B.e!ecting Pricing Po!ic/ and C.8stab!ishing Market hare D. A!!

of these

E.None

of these


D (A!!

of these)

is the Price Po!ic/ A."ne-Price Po!ic/ B.ing!e C.Price

Price Po!ic/

!ining Po!ic/

D.Leader E. A!!

Pricing Po!ic/

of these


D (A!!

41- Leader

of these

Pricing Po!ic/ adopted b/? A.Procedure or manufacturer B..etai!er C.Who!e

se!!er

D. Agent E. A!!

of these


B (.etai!er)

!ining Po!ic/ ma/ be used for A.C!assification of Product B.ame

0/pe of Product

C.er*ice D.Lower E. A!!

7ua!it/ product

of these


A (C!assification of

Product)

trategies

43- Which

is the e+amp!e of odd Pricing Po!ic/ A..sJ

@@@

B..sJ

@@@

C..sJ

@@

D..sJ

@@@@ to .sJ @@@@@

E. A!!

of these


D (A!!

of these)

t/pe of Pricing Po!ic/ ma/ be app!ied b/ Peter 8ng!and? A."dd

Pricing Po!ic/

B.Leader C.ing!e D."ne E. A!!

Pricing Po!ic/

Price Po!ic/

Price Po!ic/

of these


A ("dd

Pricing Po!ic/)

is Price strategies6Po!icies? A.iscount

and a!!owance Pricing Po!ic/

B.Cash discount C.ua!it/ discount D. A!!

of these

E.None

of these


D (A!!

of these)

trateg/ inc!udes? A. A!!owance B.easona! discount C.1unctiona! discount D.Cash discount E. A!!

of these


D (A!!

of these)

is6are Ps/cho!ogica! Pricing Po!ic/ A.
Prices with better 7ua!it/ Po!ic/

B..eference Pricing Po!ic/ C."dd D. A!!

Price Po!ic/

of these

E.None

of these


D (A!!

of these)

48- 1actors affecting Pricing decision A.0rade

0raditions

in*o!*es?

B.emand

of the Product

C.4o*ernment Contro! D.Customer Characteristics E. A!!

of these

$iew Answer (-) Answer 49- Pricing

D (A!!

of these)

decision is affected b/? A."becti*es of the Manufacturer B.Cost

of the Product

C.Cost

of the Product

D. A!!

of these

E.None

of these

$iew Answer (-) Answer 50- Pricing

D (A!!

of these)

"becti*es in*o!*es? A.kim

the cream

B.0argeted

.ate of .eturn

C.Price tabi!i>ation D.Competition E. A!!

of these


D (A!!

1- .e!ationship

of these)

marketing is re!ated with? A.&rand marketing B.&rand management C.Customer .e!ationship Management D. A!!

of these

E.None

of these


C (Customer .e!ationship Management)

marketing &P" is a product of? A.4!oba!i>ation B.Libera!i>ation C.Pri*atisation D.Product E. A!!


of these


A (4!oba!i>ation)

is the t/pe of marketing ? A.ata &ase Marketing B.C/ber marketing C.4reen marketing

D..e!ationship marketing E. A!!

of these

$iew Answer (-) Answer 4- .adica!

E (A!!

of these)

marketing is re!ated with? A.'ndi*idua!isation B.Product p!anning C.Cost management D. A!!

of these

E.None

of these

$iew Answer (-) Answer 5- &P"

A ('ndi*idua!isation)

stand for? A.&udget

product on!ine

B.&a!ance of pa/ment C.&usiness process outsourcing D. A!!

of these

E.None

of these


C (&usiness process outsourcing)

is satisfied customerA. Agreed

customer with 7ua!it/= price= design and uti!it/

B.taff C.Potentia! customer D.Consumer E. A!!

of these

$iew Answer (-) Answer 7- C/ber

A (Agreed

customer with 7ua!it/= price= design and uti!it/)

marketing is known as A.4reen marketing B.Modern marketing C."n

!ine marketing

D. A!!

of these

E.None

of these


C ("n

!ine marketing)

is instrument of on-!ine marketing? A. A0M Card B.ebit

card

C.1i+ed

term deposit

D.Long

term account

E.&ank

!oan


B (ebit

card)

9- 

had the aim of bui!ding mutua!!/ satisf/ing !ong-term re!ations with ke/ partners customer supp!iers-distributors in order to reach and retain their business ? A..e!ationship marketing B.Product marketing C.er*ice marketing D.ua!it/ E.Cost

$iew Answer (-) Answer 10- C/ber

A (.e!ationship marketing)

marketing is known as A."n

!ine marketing

B.'nternet marketing C.8-Commerce D. A!!

of these

E.None

of these


D (A!!

of these)

is C/ber marketing,s form A.8-ticketing B.8-pa/ment C.Product D. A

p!anning and contro!!ing

and &= both are

E.None

of these


D (A

and &= both are)

is must for C/ber marketing? A.Customer .emuneration B..etai!er C.Website D.Cost E.1ine


C (Website)

is wire!ess marketing? A.irect marketing B.Marketing through agent C.Marketing through retai!er D.Marketing through who!esa!er E.None

of these


D (None

of these)

14- Which

is not a form of wire!ess marketing? A.'nternet marketing B."n-!ine marketing C.Marketing

b/ shop

D.8-commerce E. A!!

of these


C (Marketing

b/ shop)

is a part of green marketing? A.Waste management B..e-using C..educing D..e-c/c!ing E. A!!

of these

$iew Answer (-) Answer 16- 4reen

D (A!!

of these)

marketing ma/ beA.8n*ironment friend!/ B.Product friend!/ C.Po!!uted D..isk!ess E. A!!

of these


A (8n*ironment friend!/)

is the t/pe of po!!ution? A. Air

po!!ution

B.Water po!!ution C.Noise po!!ution D. A!!

of these

E.None

of these


D (A!!

of these)

is the product of green marketing? A.Po!!uted water B.Po!!uted Mi!ks C.1ree D. A!!

of to+ic chemica!

of these

E.None

of these


C (1ree

19- 8%."-''

of to+ic chemica!)

and ''' is a product (mark) ofA.8n*ironmenta!!/ friend!/

B.Product friend!/ C.taff friend!/ D. A!!

of these

E.None

of these


A (8n*ironmenta!!/ friend!/)

20- 

denotes to the marketing acti*ities carried on b/ a marketer in a more than one nation or countr/ A.omestic marketing B.8co-marketing C.'nternationa! marketing D.ocia! Marketing E. A!!

of these


C ('nternationa! marketing)

is a cti*it/ of 'nternationa! marketing? A.Marketing

communication

B.Pricing C.istribution channe!s D. A!!

of these

E.None

of these

$iew Answer (-) Answer 22- 4!oba!

D (A!!

of these)

marketing is a resu!t of A.omestic changes B.4!oba!i>ation C.Pri*ati>ation D.ocia!i>ation E.Libera!i>ation


B (4!oba!i>ation)

is6are internationa! bod/A.AA.C B.'nternationa! Monetar/ 1und C..&' D. A!! E. A

of these

and & both are


D (A

24- er*ice

and & both are)

is a A.0angib!e B.'ntangib!e C.Product

D.0oo! of E. A!!

p!anning and consumption

of these


B ('ntangib!e)

25- Which

of the feature of ser*ice marketing? A.'ntangibi!it/ B.'nseperatabi!it/ and *ariabi!it/ C.Perishabi!it/ D. A!!

of these

E.None

of these


D (A!!

of these)

is the fu!! form of A0M? A. Automatic B. A!!

0e!!er Machine

0e!!er Method

C. Act

0a+ Mone/

D. A!!

0our Mone/

E. A!!

of these


A (Automatic

0e!!er Machine)

is the e+amp!e of ser*ice 7ua!it/ in &ank? A.Non-performing assets of bank B.Merger C. A0M 1aci!it/ D.Communication E.&ank rate


C (A0M

28- :&oarding

1aci!it/)

and Lodging; faci!it/ is a A.
industr/

C.'nsurance industr/ D. A!!

of these

E.None

of these


A (
industr/)

ethica! aspect of marketing in*o!*es? A.tandard 7ua!it/ of ad*ertisement B.Customer ser*ice C.ocia!

*a!ues

D.8thica! *a!ues E. A!!

of these


E (A!!

30- Corporate

of these)

cu!ture is a product of? A."!d

concept of marketing

B.Profit based marketing C.8thica! aspect of marketing D.Cost E.er*ice


C (8thica!

aspect of marketing)

is factor of marketing decisions? A.upp!iers B.Market 'ntermediaries C.Customers D.Competition E. A!!

of these


E (A!!

of these)

interna! en*ironment of compan/ inc!udes? A..esearch and de*e!opment B.Purchase department C. Account D. A!!

department

of these

E.None

of these


D (A!!

of these)

is the macro component of marketing en*ironment? A.Po!itica!

and !ega! en*ironment

B.0echno!ogica!

en*ironment

C.Natura! en*ironment D.8conomic de*e!opment E. A!!

of these

$iew Answer (-) Answer 34- ocia!

E (A!!

of these)

cu!tura! en*ironment of a bank inc!udes ? A.0o

protect socia! *a!ues

B.0o

protect socia! cu!ture

C.0o

protect socia! assets

D. A!!

of these

E.None


D (A!!

of these)

of these

35- 0he

Customer Protection Act came into force from ? A.-E-FHHB B.-E-@DE C.-I-FHHB D.-I-@IB E.--FHHF


B (-E-@DE)

wi!! be member of consumer 1orum ? A. A

!ad/

B. A

person who is re!ated to trade

C. A

person re!ated to pub!ic sectors

D. A!!

of these

E.None

of these


D (A!!

of these)

is the nature of udicia! authorit/ of consumer protection= in 'ndia? A.0wo

0ier 9udicia! Authorit/

B.0hree 0ier 9udicia! Authorit/ C."ne 0ier 9udicia! D. A!!

Authorit/

of these

E.None

of these


B (0hree 0ier 9udicia!

Authorit/)

rights of consumer inc!udes? A..ight

to safet/

B..ight

to be informed

C..ight

to be heard

D. A!!

of these

E.None

of these


D (A!!

of these)

consumer mo*ement started from ? A. American B.'ndian

and &ang!adesh

C.9apan D.%2 E. A!!

of these


A (American)

*ariations of C.M inc!udes? A."perationa! C.M

B.a!es

force Automation

C. Ana!/tica!

C.M

D.4eographic C.M E. A!!

of these


E (A!!

of these

1- Market egmentation is? A.0he

a!!ocation of product

B.0he

a!!ocation of po!ic/

C.0he

a!!ocation of ser*ice

D.Method E.0he

strateg/ of di*iding market in order to con7uer them


D (0he

2- 4rouping

strateg/ of di*iding market in order to con7uer them)

of bu/ers is described as? A.Customer p!anning B.Market egmentation C.Product D.&u/er E.Cost


B (Market egmentation)

3- egmenting

market is described as? A. A!!ocation

of 1und

B. A!!ocation

of product or ser*ices

C.Market egmentation D.Cost E.i*ision


C (Market egmentation)

4- 

are grouping of consumer according to such characteristics as income= age= degree of urbani>ation race or ethic c!assification= geographic !ocation or educationJ A.Market segments B.a!es Promotion and C.Pub!icit/ D. Areas E.Purchase

$iew Answer (-) Answer 5- ub

A (Market segments)

market is known as? A.Merging B."rigin

of market

of markets

Ad*ertisement

C.Market segment or market segmentation D.P!an E.Process


C (Market segment or

market segmentation)

purpose of segmentation is? A.0o

determine difference among bu/ers which ma/ be conse7uentia! in choosing among them or marketing to them

B.0o

a!!ocating 1und

C.0o

a!!ocating Product

D.0o

Pricing

E. A!!

of these


A (0o

determine difference among bu/ers which ma/ be conse7uentia! in choosing among them or marketing to them)

purpose of market segmentationA.Purchase potentia!it/ B.Production C.Programme D..esource E. A!!

of these


A (Purchase potentia!it/)

is method of market segmentation? A.8ach

bu/er a separate market

B.Cost

p!us

C.iscount D. Age E.Concept


A (8ach

bu/er a separate market)

is the basis for Market egmentation? A.Consumer Market B.'ndustria! Market C.emographic Market D. A!!

of these

E.None

of these


D (A!!

of these)

basis for Consumer market inc!udesJ A.'ncome of consumer B. Age

of consumer

C.e+

of consumer

D.Location of consumer

E. A!!

of these


D (A!!

of these)

is 'ndustria! Market egmentation,s factor? A.ua!it/

of the business

B.Wa/

of Purchase

C.i>e

of consumer

D.4eographic di*ision E. A!!

of these


D (A!!

of these)

is re7uired for effecti*e segmentation? A.Measurab!e B.8as/ Accessibi!it/ C.ubstantia!it/ D. A!!

of these

E.None

of these


D (A!!

of these)

is a benefit of Market egmentation? A.'n effecti*e Marketing Programme B.'n meeting the C.'n

competition effecti*e!/

a!!ocation of Marketing &udget

D. A!!

of these

E.None

of these


D (A!!

of these)

is Marketing trateg/? A.%ndifferentiated

Marketing trateg/

B.Cost C.<.M D.Coordination E./stem


A (%ndifferentiated Marketing trateg/)

target group for home !oans are? A.'ndi*idua!s B.a!aried

peop!e

C.&usinessman D.Professiona!s E. A!!

$iew Answer (-)

of these

Answer -

E (A!!

of these)

16- ifferentiated

Marketing trateg/ is fo!!owed b/ which bank in 'ndia? A. A!!

commercia! banks

B. A!!

rura! banks

C. A!!

pri*ate banks

D. A!!

of these

E.None

of these


D (A!!

of these)

is6are the product of a bank re!ated to differentiate Marketing trateg/? A.@

da/s term deposits

B.

da/s term deposits

C.

da/s term deposits

D.HH E. A!!

da/s term deposits

of these


D (A!!

of these)

18- Concentrated

Marketing trateg/ adopted b/ which bank? A.<1C-

B.Canara

&ank- Car !oan

C.&'D. A!!

8ducation= car and house !oan

of these

E.None

of these


A (<1C-

19- Marketing trateg/ Cost is6are? A.Product Cost B.torage

and se!!ing cost

C. Administrati*e

cost

D.Promotiona! Cost E. A!!

of these

$iew Answer (-) Answer 20- e!!ing

D (A!!

of these)

Cost is? A.a!ar/ of tra*e!!ing sa!esman B.'nternationa! cost C.e!!ing 8+penses D. A!!

of these

E.None

of these

$iew Answer (-) Answer 21- Life

D (A!!

of these)

c/c!e of the Product in*o!*es?

A.'nitia! tage B.e*e!oping tage C.aturation D. A!!

of these

E.None

of these


D (A!!

of these)

22-
Customer is re!ated with?

A.Pricing B.Market egmentation C.Product-orientation and D.Product

mi+

mi+

E.Custom


B (Market egmentation)

23-
group is re!ated with5

A.Promotion B.a!es

P!anning and contro!

C.Market egmentation D.Cost E.Wages


C (Market egmentation)

obecti*es of Market egmentation inc!udes5 A.0o make rea! customers to the

Prospects Customers of the compan/

B.0o make customer-oriented to marketing acti*ities of C.0o

find out the new markets

D. A!!

of these

E.None

of these


D (A!!

of these)

is the obecti*e of Market egmentation? A.0o

set the correct form of market

B.0o

make subset of market

C.0o

se!ect the best market

D. A!!

of these

E.None

of these


D (A!!

of these)

is Prospect customers? A.Potentia! Customer B.Present customer and manager

the firm

C.taff D. Assets E. A!!

of these


A (Potentia! Customer)

prospect word ma/ be used in marketing-(in case of bank)? A.1or present customer B.1or present staff C.1or D. A!!

new and Potentia! Customer

of these

E.None

of these


C (1or

new and Potentia! Customer)

benefits of market segmentation inc!udes? A.0o

determine the Product mi+

B.0o

se!ect the targeted market

C.0o

search attracti*e marketing options

D. A!!

of these

E.None

of these


D (A!!

of these)

market means? A.New market B.Present market C.Profit center D.Cost centre E. A!!

of these


A (New

market)

customers means? A.New customers B.New

and present customer and staff

C.Profit centre D.Cost centre E. A!!

of these


A (New

customers)

obecti*es of market segmentation in*o!*es? A."ptimum uti!i>ation of marketing options B.0o se!ect the best C.0o determine the D.0o

and efforts

intermediaries fair price of production

introduce the product according to the need of the customers

E. A!!

of these

$iew Answer (-) Answer 32- Cash

D (A!!

of these)

is  assets in a &a!ance heet? A.Current B.1i+ed C.Current

and 1i+ed

D.1ictitious E. A!!

of these


A (Current)

is the basis of Market segmentation as per Phi!ip 2ot!er? A.4eographica! basis B.emographic basis C.Ps/chographic basis D.&eha*iora! basis E. A!!

of these


D (A!!

of these)

group means? A. A!!

emp!o/ees

B.hort C. A!!

!isted peop!e

of marketing staff

D.4roup

of peop!e !ike!/ to bu/ the identified product

E.a!es representati*es


D (4roup

of peop!e !ike!/ to bu/ the identified product)

ma/ be customer of a bank? A..etired person from Arm/ B. Ad*ocate C.Professor D.0eacher E. A!!

of these


D (A!!

of these)

ma/ be Prospects for a &ank? A.Manager

of other &ank

B. Administrator C.tudent D. A!!

of these

E.None

$iew Answer (-)

of these

of 4o*tJ depttJ

Answer 37- Who

D (A!!

of these)

ma/ be Potentia! Customer of a bank? A. A

doctor

B. A

manager of bank

C. A

staff of a bank

D. A

director of bank

E. A!!

of these

$iew Answer (-) Answer 38- &rand

A (A doctor)

!o/a!t/ means? A.Lo/a!t/

in product 7ua!it/

B.Cost C.No-profit

no !oss

D.No

storage Cost

E.No

name of product


A (Lo/a!t/

39- &eha*ioura!

in product 7ua!it/)

basis of market segmentation inc!udes? A.&u/ing occasions B.Lo/a!t/

or brand !o/a!t/

C. Attitude D. A!!

of these

E.None

of these


D (A!!

of these)

is the basis of &eha*ioura! segmentation? A.&enefits sought B.%ser status C.%sage

rate

D.&u/er readiness stage E. A!!

of these


D (A!!

of these)

case of sa*ing deposits in a bank= the user status wi!! be? A.Potentia! 'n*estor B.1irst

time depositor

C..egu!ar customer D.econd customer E. A!!

of these


C (.egu!ar

customer)

case of car !oan= the user status wi!! be of a bank?

A.Past

customer

B.1irst

users

C..egu!ar users D.ometime use E.None

of these


D (ometime

use)

is the basis of Ps/chographic segmentation? A.Life

st/!e of the customer

B.Persona!it/ C.$a!ues D. A!!

in !ife

of these

E.None

of these

$iew Answer (-) Answer 44- L4

D (A!!

of these)

means? A.Life

is good

B.Life

is fine

C.Life

is goa!

D.Li*e

a goa!

E.None

of these

$iew Answer (-) Answer 45- Life

A (Life

is good)

st/!e of a customer inc!udes? A.Perception of customer B.Moti*ation C.Cu!tura!

*a!ue of a customer

D.ocia! tatus E. A!!

of these


D (A!!

of these)

is the bank,s product? A.&ank o*erdraft B.Non-performing Assets C.1i+ed

assets of a bank

D.8mp!o/ee E. A!!s

of these

$iew Answer (-) Answer 47- &rand

A (&ank o*erdraft)

!o/a!t/ ma/ be used for? A.Customer B.Product

of a bank

p!anning and contro!!ing

C.P!ace

mi+

D. Ad*ertisement E.Marketing programme


A (Customer

of a bank)

is the t/pe of product po!ic/? A.Product item B.Product !ine C.Product D. A!!

mi+

of these

E.None

of these

$iew Answer (-) Answer 2- &ata

D (A!!

of these)

shoe is the? A.Product item B.Product


C.Product

mi+

D.Product !ine E. A!!

of these

$iew Answer (-) Answer 3- ebit

A (Product

item )

card issued b/ on!/ tate &ank of 'ndia= it is an e+amp!e of? A.Product

po!ic/ and product p!anning

B.Product item C.Product

mi+

D.Product !ine E.Product shape


B (Product

item)

is the Product Line Po!ic/? A.8+pansion

of Product p!anning

B.Production

0echno!og/

C.Pricing D.Costing E.Processing


A (8+pansion

of Product p!anning)

is not the Product Line po!ic/? A.Contraction of Product mi+ B. A!teration

of 8+isting products

C.e*e!opment D.Costing

of new uses for e+isting products

E. A!!

of these


D (Costing)

6-
word ma/ be used for? A.Product simp!ification B.Large

sca!e Production and torage

C.Market segmentation D.4rowth E. A!!

of these


C (Market segmentation)

 is said to be optiona! if no adustment wou!d enhance the compan/,s chances of achie*ing the obecti*esA.Current product mi+ B.1i+ed

cost

C.$ariab!e

cost

D.Market E. A!!

of these

$iew Answer (-) Answer 8- 8C.M

A (Current

product mi+)

stands for5 A.8conomics Customer .ate Mone/ B.8conomic Cost .u!e Management C.8conomic Customer .e!ationship Management D.8!ectronic Cost .e!ationship Management E.None

of these

$iew Answer (-) Answer 9- a!es

C (8conomic Customer .e!ationship Management)

growth of bank depends on? A..especti*e Product Life C/c!e B.Cost P!anning C.Price D.a!ar/ E.Wage Po!ic/


A (.especti*e

Product Life C/c!e)

is 4o*ernment Po!ic/? A.Materia! B.0a+

P!anning and e*e!opment

Po!ic/

C.Product P!anning and e*e!opment D.torage E.Price

$iew Answer (-)

Answer -

B (0a+

Po!ic/

11- "bso!escence

is the Process of? A.eterioration B.&ecoming

o!d and non-functiona!

C. A!teration D.Changes E. A

O & are both


D (A

O & are both)

is the reason of Product mi+? A.&/e-Product B.Materia! "bso!escence Process C. Accounting D.taff E. A!!

of these


A

(&/e-Product)

is &/e-Product of a bank? A. A0M Card

at the time of opening of a sa*ing account

B. A0M Card C.Credit Card D.Master Card E. A!!

of these


A (A0M

Card at the time of opening of a sa*ing account)

is the base of P!anned obso!escence? A.Comfort of Consumers B.'ncenti*e to .esearch and

e*e!opment

C.Po!ic/ of 'ncenti*es D. A!!

of these

E.None

of these


D (A!!

of these)

is supreme authorit/ of the &anking Market? A.&ank,s Customer B.Chartered Accountant of a C.irector D. A!!

of &ank

of these

E.None

of these


A (&ank,s

Customer)

is n ature of P!anned "bso!escence?

bank

A.Cost

P!anning and Contro!

B.'ntentiona! "bso!escence C.Change D. A!teration E.Nothing


B ('ntentiona! "bso!escence)

is not a nature of P!anned "bso!escence? A.t/!e "bso!escence B.Postponed "bso!escence C. Ad*ertising D.'ntentiona! "bso!escence E.0echno!ogica!

"bso!escence


C (Ad*ertising)

one of the ma/ be used to impro*e ser*ices pro*ided to customers? A.C.M B.'nternet C.Computer D.0$ E.Price

$iew Answer (-) Answer 19- When

A (C.M)

in the "pinion of a !arge group of Peop!e= a particu!ar st/!e is popu!ar= that st/!e becomes a? A.Pri>e

P!anning and Process

B.1ashion C.esign D..esearch Methodo!og/ E. A!!

of these


A (Pri>e

P!anning and Process)

is an/ st/!e which is popu!ar!/ accepted and purchased b/ e*era! uccessi*e groups of Peop!e o*er reasonab!/ !ong period of time? A.1ashion B.Product imp!ification and P!anning C.i>e D.&rand E.0rademark


A (1ashion)

is :P; of marketing? A.Prob!em B.Price

with Price and peop!e

C.Positi*e D.Negati*e P!anning E A!! . A!!

of these


B (Price)

is four P,s of marketing mi+? A.Product

Mi+

B.Price Mi+ C.P!ace

Mi+

D.Promotion Mi+ E A!! . A!!

of these


E (A!!

of these)

is four P,s of marketing? A.Product B.Price

(Charged b/ a firm)

C.P!ace D.Promotion E A!! . A!!

of these


D (A!!

of these)

is the de*e!oper of Marketing Mi+? A.Nei!
Martin Marsha!!

B.9ames Cu!!iton C.&orden D.Phi!ip 2ot!er E A!! . A!!

of these


B (9ames

Cu!!iton)

is the 1ather of four P,s of marketing? A.Mc Carth/ B.Nei!
Martin Marsha!!

C..ath D.tanton E.

A (Mc

Carth/)

is the most suitab!e strateg/ for 0arget Marketing? Marketing? A.C.M B A0M .A0M C.ata D.%nion

E.trike


A (C.M)

is the 1irst P of the marketing? A.P!anning

re!ating to ma+imum sa!es

B.Product C.Price D.P!ace E.Promotion


B (Product)

is the nature of marketing mi+? A.'ntegrated marketing strateg/ B.Mi+ of mi+es C.
of these

E.None of these


A ('ntegrated marketing strateg/)

is correct about the marketing mi+? A.'t is the function of

marketing management

B..egu!ar Process C.Mi+ D A!! .A!!

of "rganisationa! Po!icies

of these

E.None of these


D (A!!

of these)

is the assumption of marketing mi+? A. Affected Affected

b/ en*ironment

B.ubstitution of factors C.Coordination D.Marketing &udget E A!! . A!!

of these


D (A!!

of these

31- %ncontro!!ab!e

factor of marketing mi+ is6are?

A.Consumer beha*iour B.Competition C.Market /stem D A!! .A!!

of these

E.None of these

$iew Answer (-)

Answer -

D (A!!

of these)

32- Competition in*o!*es? A.ua!it/

of Product or ser*ice

B.Price !e*e! C.Marketing Po!ic/ D A!! .A!!

of these

E.None of these


D (A!!

33- Consumer

of these)

beha*iour inc!udes? A.Need

and re7uirement of consumer

B.Marketing /stem C.P!ace D.0a+ E A!! . A!!

po!ic/

of these


A (Need

34- 4o*ernment

and re7uirement of consumer)

Po!ic/ inc!udes? A.Price po!ic/ B.0rade and Marketing Po!ic/ C.0a+

Po!ic/

D.'ndustria! E A!! . A!!

of these


E (A!!

of these)

is6are contro!!ab!e factor of marketing mi+? A.Product re!ated factor B.Wages po!ic/ of worker C.9ob D.1i+ed budget E A!! . A!!

of these

$iew Answer (-) Answer 36- 

A (Product

re!ated factor)

to use customer contact in formation for targeted marketing? A.P80A B.C.M C.CA D.A E A!! . A!!


B (C.M)

37- Product

mi+ is6are?

of these

A.&rand

name

B.Product

7ua!it/ or design

C.t/!e D.Packaging E. A!!

of these


D (A!!

of these)

is Ph/sica! features of product? A.Co!our B.0aste

of product

of product

C.Packaging D.i>e E. A!!

of product

of Product

of these


D (A!!

of these)

is intangib!e features of a product? A.4oodwi!!

of product

B.Performance of product C. After D. A!!

sa!e ser*ice of product

of these

E.None

of these


D (A!!

of these)

is product !ine of a bank? A.Credit

card or debit card

B. A0M C.'nternationa! ebit card D.4o!den E. A!!

ebit Card

of these


D (A!!

of these)

is factors of Pricing? A.Cash

discount and a!!owances

B.Period

of credit

C.Condition D. A!!

of period

of these

E.None

of these


D (A!!

of these)

is factors of price of a product or ser*ice? A. Aim

of pricing

B.emand

of product or ser*ice

C.Le*e! of competition D.Profitabi!it/ E. A!!

of these


D (A!!

of these)

mi+ of a Product in*o!*es? A..e-sa!e price B.a!es

Management and P!anning

C. Ad*ertisement D.Packing E.ua!it/


A (.e-sa!e

price)

is a part of price mi+? A.
of these


D (A!!

45- istribution

of these)

mi+ is known as? A.Product

mi+

B.Materia!

P!anning and Methods

C.P!ace

mi+

D.Price

mi+

E.Promotion mi+


C (P!ace

46- .etai!er

mi+)

is a part of? A.Product B.Price C.P!ace

mi+

mi+ and .ebate p!anning mi+

D.Promotion mi+ E. A!!

of these


C (P!ace

mi+)

of a bank is part of? A.Product

mi+ and product p!anning

B.istribution mi+ C.Price

mi+

D.Promotion mi+

E. A!!

of these


B (istribution

48- istribution

mi+)

mi+ in*o!*es? A.Who!esa!er B..etai!er C. Agent D. A!!

or persona! agent of a producer

of these

E.None

of these


D (A!!

49- Ph/sica!

of these)

distribution of a product in*o!*es? A.Packaging B.0ransportation of

a product

C.torage D. A!!

of these

E.None

of these


D (A!!

of these)

is a part of p!ace mi+ of a bank? A.Loan

distribution area of a bank

B.0ransportation C."rder Processing D. A!!

of these

E.None

of these


D (A!!

of these)

product represents a marketer,s offering as it is percei*ed b/? A.Potentia! Customers B.Present customers C.Compan/ D. A!!

of these

E.None

of these

$iew Answer (-) Answer - A (Potentia! Customers) 2- Product

is a? A.0angib!e

'tem

B.0angib!e

and 'ntangib!e 'tem

C. An/thing D. A!!

of these

E.None

$iew Answer (-) Answer - D (A!! of these)

of these

3- A

is bund!e of uti!ities consisting of *arious Product 1eatures and Containing er*ices? A.Product B.P!anning and de*e!opment tage C.Cost D..isk E.P!an

$iew Answer (-) Answer - A (Product) 4- Product

that are marketed inc!udes? A.Ph/sica!

goods and ser*ices

B.8+periences and 8*ents C.Persons D.P!ace E. A!!

of these

$iew Answer (-) Answer - D (A!! of these) 5- Which

is a Product as per Phi!ip 2ot!er? A.4oods

and ser*ices

B.8+perience and Properties C.'nformation D. A!!

of these

E.None

of these


is the characteristics of Product? A. An/thing

that can be uti!i>ed or consumed

B.0angib!e

Product

C.pecia! features D.4eneric name E. A!!

of these

$iew Answer (-) Answer - D (A!! of these) 7- 0he

characteristics of product inc!udesA.Product !ife c/c!e B./mbo!ic Meaning C.Product

Mi+

D.Price E. A!!

of these

$iew Answer (-) Answer - D (A!! of these) 8- 0angib!e

Product is6are A.Car

or cooter

B.
and 0$

C.1urniture D. A!!

of these

E.None

of these

$iew Answer (-) Answer - D (A!! of these) 9- 0ata

'ndica is a ? A. Ad*ertisement B.&rand

name

C..esearch

and de*e!opment stage of Product

D.Compan/ E.None

of these

$iew Answer (-) Answer - B (&rand name) 10- %nion

a*er is a A.%nion B.Cost

&ank Product

P!anning and Cost tructure

C.Cost D.Wage E.hare

$iew Answer (-) Answer - A (%nion &ank Product) 11- Which

is 0rademark name of Product? A.Maruti-u>uki-Maruti-DHH B.0ata-'ndica C.%nion-2isan Card D.&'-4o!den Card E. A!!

of these


is er*ice aspect of a Product? A.&asic

benefits or ad*antages

B.er*ice C.1aci!it/ D. A!!

of these

E.None

of these

$iew Answer (-) Answer - D (A!! of these) 13- 0he

Ph/sica! features aspect of Product is6are? A.Co!our

and i>e of Product

B.Product 7ua!it/ C.&rand D.Packaging E. A!!

of these

$iew Answer (-) Answer - D (A!! of these) 14- An

augmented benefits aspect is6are? A.Maintenance of Product or

er*ice

B..ep!acement C.8stab!ishment D. A!!

of these

E.None

of these

$iew Answer (-) Answer - D (A!! of these) 15- ocieta!

benefits aspect inc!udes? A.ocia! *a!ues and Astha B.Product Name C.Change D.0echnica! E.None

Change

of these

$iew Answer (-) Answer - A (ocia! *a!ues and Astha) 16- Customisation means? A.4ood Customer er*ice B.&ad Customer er*ice C.Product for pecific Customers D. After

a!es er*ice

E.None

of these

$iew Answer (-) Answer - C (Product for pecific Customers) 17- Customer

Product isA.Mi!k

and 0ea

B.ugarcane C.&ank

for ugar industr/

&ui!ding

D. A0M Machine E..ai!wa/ tation

$iew Answer (-) Answer - A (Mi!k and 0ea) 18- 0he

t/pe of Consumer Product is6are? A.Con*enience Product B.hopping Product C.pecia!t/ Product D.%nsought Product E. A!!

of these

$iew Answer (-) Answer - D (A!! of these) 19- Con*enience Product is6are? A.Maga>ine and Newspaper B.&ank,s 1urniture C.0ruck D..esearch and e*e!opment E. A!!

$iew Answer (-)

of these

Answer 20- Which

A (Maga>ine

and Newspaper)

is Consumab!e 'tem? A.Co!d

rink or Mi!k

B.Newspaper C.4as

(LP4)

D.Petro! E. A!!

of these1

$iew Answer (-) Answer - D (A!! of these ) 21- Which

is tap!e Product? A.1urniture

or 0e!e*ision

B.Computer with 'nternet C.1ruits D.&ank

&ui!ding

E.None

of these

$iew Answer (-) Answer - C (1ruits) 22- Which

is hopping Product? A.1urniture B.Motor

and 0e!e*ision

C/c!e or cooter

C.Car D. AC E. A!!

of these


is durab!e Product? A.0e!e*ision B.Mi!k

and 1urniture

and 4hee

C.&read D. A!!

of these

E.None

of these

$iew Answer (-) Answer - A (0e!e*ision and 1urniture) 24- 0he

pecia!t/ Product is6are5 A.Lu+ur/ Car and

Watches

B.&utter C.Mi!k D."i! E.None

of these

$iew Answer (-) Answer - A (Lu+ur/ Car and Watches) 25- Product

is6are5 A.urab!e Product B.Non-durab!e Product C.'ntangib!e Product

D. A!!

of these

E.None

of these


is 'ntangib!e er*ices? A.&anking and 'nsurance B.
c!ub

C.
of these


D (A!!

27- 'ntangib!e

of these)

Product is6are? A.'nsurance or 8ntertainment B.0e!e*ision C.Computer D.1urniture E. A!!

of these

$iew Answer (-) Answer - A ('nsurance or 8ntertainment) 28- Non-durab!e

Product is6are? A.Mobi!e B.1ace

or computer

Cream

C.
or bui!ding of bank

D. A0M E.4o!d

$iew Answer (-) Answer - B (1ace Cream) 29- Which

is durab!e Product? A.Washing Machine and car B.Mi!k C.0ea D.4hee E."i!

$iew Answer (-) Answer - A (Washing Machine and car) 30- Which

is the industria! Product? A..aw materia! B.Machine

and maor e7uipment

C.Component Parts D.Process materia!s E. A!!

of these

$iew Answer (-) Answer - D (A!! of these) 31- .aw

materia!s is?

A. Agricu!tura!

Product

B.Chemica! C.Minera! D. A!!

oi! or Product

of these

E.None

of these

$iew Answer (-) Answer - D (A!! of these) 32- 

is raw materia! for a sugar industr/? A.ugarcane B.Machine

and torage for ugarcane

C.0ea D.Coa! E.None

of these

$iew Answer (-) Answer - A (ugarcane) 33- M."

is? A.More

.ate "*er

B.Maintenance .epair and "perating C.Mone/ D. A!!

.ate "*er

of these

E.None

of these

$iew Answer (-) Answer - B (Maintenance .epair and "perating) 34- What

is 1. in case of bank? A.1u!!

i*ision .ate

B.1i+ed eposits .eceipts C.1u!! D. A!!

ocument .o!!

of these

E.None

of these

$iew Answer (-) Answer - B (1i+ed eposits .eceipts ) 35- "rganisationa!

intangib!e Products inc!udes?

A.Marketing .esearch er*ices B.1inancia! er*ices C.Promotiona! er*ices D.Lega! er*ices E. A!!

of these

$iew Answer (-) Answer - E (A!! of these) 36- Assemb!/

industr/ is re!ated to? A.Component Parts B.Main

or Primar/ Parts

C.Production D.1inance

E.'nsurance

$iew Answer (-) Answer - A (Component Parts) 37- Which

is Capita! Product? A.Machine B.Mi!k

or 1urniture

or 0ea

C.ugar D. A!!

of these

E.None

of these

$iew Answer (-) Answer - A (Machine or 1urniture) 38- 0he

Product !ife c/c!e is de*e!oped b/5 A.0heodore Le*itt B.Phi!ip

2ot!er and .JJ &!ackwe!!

C..obson D..ath E.rucker

$iew Answer (-) Answer - A (0heodore Le*itt) 39- PLC

is5 A.Product

Long Cost

B.Product

Life C/c!e

C.Product

Life Cost

D.Programme Life Cost E.None

of these

$iew Answer (-) Answer - B (Product Life C/c!e) 40- 

is the course of a Product,s sa!es and Profits o*er its !ife time? A..esearch and de*e!opment B.&rand

and &rand P!anning

C.Product

Life C/c!e

D.Cost E.Price

$iew Answer (-) Answer - C (Product Life C/c!e) 41- 0he

tages Product !ife C/c!e inc!udes? A.Product de*e!opment stage B.'ntroduction tage C.4rowth tage D.Maturit/ tage E. A!!

of these

$iew Answer (-) Answer - E (A!! of these) 42- Which

is the birth stage of Product !ife c/c!e? A.Production

B..esearch

and de*e!opment of Price

C.Production de*e!opment stage D.'ntroduction stage E. A!!

of these

$iew Answer (-) Answer - C (Production de*e!opment stage) 43- 'n

'ntroduction tage of Product? A.Lower demand B.Low

growth rate in demand

C.Limited customer D.Low E. A!!

profit

of these

$iew Answer (-) Answer - E (A!! of these) 44- 'n

Product de*e!opment stage? A.Marketing trateg/ is not

re7uired

B.
Profit Po!ic/

C.
Product Price Po!ic/ is re7uired

D. A!!

of these

E.None

of these

$iew Answer (-) Answer - A (Marketing trateg/ is not re7uired) 45- 'n

product introduction stage? A. Ad*ertisement is B.a!es C..

re7uired

Promotion is re7uired

O  is re7uired

D.&oth

AO&

E.None

of these

$iew Answer (-) Answer - D (&oth A O &) 46- 'n

maturit/ tage Product wi!! be? A.Product 'nno*ation b/ research and B.Change C.Net

in Product mi+

mode of uti!it/

D.New Consumer E. A!!

of these

$iew Answer (-) Answer - E (A!! of these) 47- Micro

1inance is re!ated to? A.
c!ass income person

B.Poor Person C.'ndustr/ D..ai!wa/ E. A!!

$iew Answer (-)

of these

de*e!opment

Marketing Mcqs

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