Marketing MCQs

Sr. No. 1.

Question

Ans.

 ___________ is the set of attributes attributes and conditions conditions a buyer normally expects expects when they purchase the product. A Expected product Basic product

B Augmented product C Potential product

 A

D

 ________________________  ________________________ goods goods will remain for longer period period of time

 A

  A. Durable B. Non durable C. Tangible D. Non tangible Good Goods s whi which ch are are reg regul ular arly ly use used are are ____ ______ ____ ____ ____ ____ ___ _ goo goods ds  A. Shopping goods B convince good C Specialty goods D . Un-sort goods

B

2. 3. 4.

5.

6. 7. 8. 9. 10. 10. 11. 11.

12. 12.

13. 13.

14. 14.

15. 15.

16. 16.

17. 17.

18. 18.

D The goods which we do not want to buy but might have to buy it sometime are  A. Shopping goods B convince good C Specialty goods D . Un-sort goods Good Goods s for for whic which h cust custom omer ers s will will tak take e out out tim time e for for comp compar aris ison on of of pric price, e, qua quali lity ty,, bran brand  d  name are  A. Shopping goods B convince good C Specialty goods D . Un-sort goods ____ ______ ____ ____ ____ __ prod produc ucts ts are are lim limit ited ed in supp supply ly and and lon long g tim time e con contr trac acts ts are are com commo mon n   A. Firm Products B Natural products C materials D . capital items ____________ ____ are are used sed fo for fu furth rther pro proc cessin ssing  g    A. Firm Products B Natural products C component materials D . capital items ____ ______ ____ ____ __ ente enters rs the the fini finish shed ed prod produc uctt wit with h no no cha chan nge in form form   A. component parts B Natural products C component materials D . capital items ____ ______ ____ ____ ____ __ are are ser servi vice ces s lik like e leg legal al,, con consu sult ltan ancy cy,, adv adver erti tisi sing ng etc, etc,   A. maintains and repair B business advisory C suppliers D. capital items ____ ______ ____ _____ _____ ___ _ beco become mes s the the var variat iation ion offer offered ed by the the comp compan any y in produ product ct mix  mix    A width B length c depth d consistency  ____ ______ ____ _____ _____ ___ _ refe refers rs to the close closene ness ss in prod produc uctio tion n requ require ireme ment nts, s, dist distrib ributi ution on and  and  usage.   A width B length c depth d consistency  The The tot total al numb number er of prod produc uctt lin lines es a com compa pany ny carr carrie ies s is is   A width B length c depth d consistency  The The stra strateg tegy y whe when n the the com compa pany ny expa expand nds s it exist existing ing produ product ct mix is calle called  d   A Expansion of product mix B contraction of product mix C altering existing product  D trading up The The stra strateg tegy y whe when n the the com compa pany ny makes makes chang changes es in it exist existin ing g prod product uct mix is calle called  d   A Expansion of product mix B contraction of product mix C altering existing product  D trading up The The strat strateg egy y when when the the comp compan any y offer offers s high high pric price e prest prestig igiou ious s produ products cts to thei theirr exist existing  ing   product line in a effort to increase sale of low priced products  A Expansion of product mix B contraction of product mix C Trading down D trading up The The stra strateg tegy y when when the the compa company ny add adds s low low price priced d item item to the their ir exis existin ting g line line of of spec special ialty  ty   products  A Expansion of product mix B contraction of product mix C Trading down D trading up The The stra strateg tegy y whe when n the the com compa pany ny lau launch nches es the the prod product uct at highe higherr price price and and hig highe her  r   promotion is   A Rapid skimming B Slow skimming C Rapid penetration D slow penetration The The stra strateg tegy y whe when n the the compa company ny laun launche ches s the the prod product uct at lower lower price price and and high higher  er   promotion is   A Rapid skimming B Slow skimming C Rapid penetration D slow penetration

C 

B C   A B C  D

 A

 A

C 

D

C 

 A

C 

19.

The strategy when the company launches the product at lower price and lower  D  promotion is   A Rapid skimming B Slow skimming C Rapid penetration D slow penetration 20. The full form of USP is B  A unique sales proposition B unique selling proposition C unique stage proposition D unique selling portion 21. The act of searching for idea is called   A  A Idea generation B idea screening C concept testing D business analysis 22. _______ is a detailed document containing important characteristics that are expected  B in the product.   A prototype B protocol C product development D production 23. _______ is a working model and are developed in limited number   A   A prototype B protocol C product development D production 24. Under which testing the group of audience is selected from the employees of the  A company.  A alpha testing B beta testing C gamma testing D omega testing  25. Under which strategy the company launches the product in selective city  B  A gamma testing B test marketing C commercialization D product development  Signature of Examiner Total