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Questionnaire: Study on Customer Satisfaction of Patanjali Products in Shimla Please put (√) in the appropriate column. Name :----------------------------------------------1.Age (in years):
Below 30
Gender :-----------------------------------------
30-39
40-49
50-59
60 and above
2.Occupation: Student
Businessman
Salaried
Professional
Homemaker
3. What is your annual income(in lacs)? Below 3
3-5
5-10
above 10
4. In which area do you live? Sanjauli Chhota Shimla Kasumpti New Shimla Mall Road Baleuganj Khalini Others 5. How frequently do you purchase Patanjali products ? Seldom
Often
Always
6. Which Patanjali products do you use? (Please √ more than one if applicable) Acne/ Skin problem Products Beauty Care Products (Skin) Soaps
1
Others
Medicines Hair care Products (Shampoos, Conditioners etc) Dental Care Products Spices Dairy Product Bakery Products If others, Please mention ____________________________ 7.Please express how much do you agree or disagree with respect to reasons for purchasing Patanjali products, where “1 is strongly disagree”, “2 is disagree”, “3 is neutral”, “4 is agree” and “5 is strongly agree”. Reasons for purchasing Patanjali Products Reasonable Price Good quality Health Benefits Availability Brand Image Informative Brand Image of Baba Ramdev Indian Brand Advertisements
1
2
3
4
5
8. Have you ever complained about a product? Yes
No
If yes, were your complaints answered? Yes
No
9. How satisfied are you with the Patanjali products for the following characterstics :Dissatisfied Low Price Better quality Benefits Natural products Customer Service
2
Partially satisfied
Satisfied
10. Overall, how satisfied are you with the Patanjali products on a scale of 1-5 (1 being least satisfied and 5 being most satisfied)? 1 2 3 4 5
