Survey Questionnaire Name: ________________________________ _________________________ _______ Age: ______ Sex: _______ Occupation: ______________________ Address: ___________________________________________________________________ ____________________________________________________ ________________________ ________________________________ ____ City: ________________ State: ___________________ Zip: _________________ Telephone: ____________________ Fax: ____________________________ Email: _________________________ Q1. Ho o!ten do you see the ad"ertisement !or !inancial companies in nespapers and tele"ision#
a$ Once in a day %$ &ore than ' times c$ '()* times d$ &ore than )* times e$ Not e"en once Q2. Ho ell has this ad"ertisement caught your attention#
a$ +ery ell %$ ,ell ,ell enough c$ Not "ery ell d$ Not catchy e$ -on.t remem%er Q3/ Are the claims made in this ad"ertisement %elie"a%le#
a$ +ery %elie"a%le %$ Not %elie"a%le c$ 0elie"e in some o! the claims d$ Can.t say Q4/ -id the ad pro"ide rele"ant in!ormation a%out the company#
a$ Excellent %$ +ery +ery good c$ 1ood d$ Not enough in!ormation e$ No in!ormation at all
Q5/ Ho appealing is the ad"ertisement#
a$ Extremely appealing %$ +ery appealing c$ Not "ery appealing d$ Not appealing at all e$ Can.t say Q6/ -id you !ind the ad"ertisement con"incing#
a$ Con"incing %$ +ery con"incing c$ Not con"incing enough d$ Not con"incing at all e$ Can.t say Q7/ Ho ould you rate this ad"ertisement "is(2("is other ad"ertisements !or similar products#
a$ Excellent %$ +ery 1ood c$ 1ood d$ 0ad e$ 3oor !$ Neutral Q8. 0ased on the ad"ertisement ho li4ely ould you %uy this product#
a$ +ery li4ely %$ Somehat li4ely c$ Not "ery li4ely d$ Not at all e$ Can.t say Q9/ Ho much are you a!!ected %y ad"ertisement#
a$ 5 in"est6ta4e loan due to ad"ertisement %$ 5 seldom in"est due to ad"ertisement c$ 5t depends Q10/ ,hat is the main message o! this ad"ertisement !or you#
a$ Selling the product6ser"ice %$ 5ntroducing the product6ser"ice c$ Focusing on the product.s6ser"ice.s comparati"ely cheap price d$ Focusing on the product.s6ser"ice.s high 7uality e$ Creating %rand aareness !$ Other _______________
Q11. 8our income
a$ 9'4('*4 %$ '*4()lac c$ )lac()/'lac d$ )/'lac(9lac e$ 9 lac and a%o"e
Q12. ,hich media gets your attention#
a$ print %$ radio c$ tele"ision d$ ord o! mouth Q13. -oes the picture o! a !amous personality in the T+ ad ma4e you thin4 that#
a$ the product is o! high 7uality %$ it must %e expensi"e c$ the company must %e %ig d$ the %rand is !acing intense competition e$ it does not a!!ect you Q14/ ,hen 5 am ma4ing %uying decision
a$ 5 am an intuiti"e person 5 trust my !irst sight %$ 5 am an o%ser"ing person 5 li4e to al4 around c$ 5 am an acti"e person 5 ill ;ust %uy hat 5 ant d$ 5 am a logical person 5 seldom %elie"e others saying a%out the product Q15. -o you share and do your !riends6!amily share shopping experiences#
a$ alays %$ sometimes c$ occasionally d$ ne"er Q16. -id you e"er ant to try something %ecause you sa its commercial on T+#
a$ Ne"er tried products %$ %$ tried products Q17. -id a product ith a good ad"ertisement %ut poor 7uality e"er disappoint you#
a$ ne"er got disappointed %$ got disappointed Q18. 5s it easy !or the T+ commercials to con"ince you to %uy certain products#
a$ easy to con"ince %$ di!!icult to con"ince
Q19. ,as there anything in the ad that as either hard to understand or con!using you#
a$ nothing as con!using %$ it as little con!using c$ it as somehat con!using d$ "ery con!using e$ completely con!using Q20/ Ho rele"ant is the message in this ad to you personally#
a$ %$ c$ d$ e$
Extremely rele"ant %$ "ery rele"ant c$ somehat rele"ant d$ not "ery rele"ant e$ not at all rela"ant
Q21. Ho %elie"a%le you do !ind the in!ormation in the ad you ;ust sa#
a$ Extremely %elie"a%le %$ +ery %elie"a%le c$ Somehat %elie"a%le d$ Not "ery %elie"a%le e$ Not at all %elie"a%le Q22. Ho ell did this ad"ertisement descri%e the
a$ +ery ell %$ 5=m still a little con!used c$ 5 didn=t understand the ad at all Q23. Ho much help the ad"ertisements help you to aare a%out all aspects o! a product#
a$ %$ c$ d$ e$
Extremely ell +ery ell Somehat ell Not "ery ell Not at all ell
Q24. ,hich !orm o! ad creates a greater impact on you#
a$ ;ust the printed ords %$ ords ith sound c$ ords ith a "isual d$ a mo"ing action oriented ad e$ picture depicting a scene6story Q25. Ho long does the impact o! an ad"ertisement last on you#
a$ !e hours %$ one day c$ one ee4 d$ one month
e$ more than a month Q26. ,hich aspect o! tele"ision ad is important to you#
a$ models %$ %ac4ground c$ theme d$ punch line e$ caption !$ photography Q27. -oes F& radio ad"ertisement create an urge in you to try the %rand#
a$ strong in!luencer %$ 4eep the name at the %ac4 o! mind c$ does not matter Q28/ -o you share and do your !riends6!amily share shopping experiences#
a$ alays %$ sometimes c$ occasionally d$ ne"er Q29. ,hat is the reason !or pre!erring a particular %rand#
a$ product range %$ design o! products c$ idth and depth o! the products d$ 7uality e$ price range Q30/ ,hat do you thin4 a%out the creati"ity a%out the ad#
a$ Extremely ell %$ +ery ell c$ Somehat ell d$ Not "ery ell e$ Not at all ell
