Survey Questionnaire
University of Regina Carmeli Malolos City, Bulacan Bachelor of Science in Business Administration Major In Human Resource Development and Management
Name: ________________________________________ Age: _______ School/Occupation:_________________________________ Sex: ________ Date: ______________________
Instruction: Please shade the circle in each item that corresponds to your answer.
1. Do you you go to a bookst bookstore/ ore/scho school ol suppli supplies es store? store? Yes
No
2. How often often do you you usuall usually y go to to a books bookstore tore? ? Daily Weekly Monthly Never Others, please specify ________________________________
3. How much much do do you spend spend when when you go go to a booksto bookstore? re? Php50.00 – Php100.00 Php101.00 – Php200.00 Php201.00 – Php300.00 Others, please specify _________________________________
4. What item/s do you usually buy? Books School and office supplies Magazine Others, please specify _________________________________
5. Which bookstore/school supplies store here in Malolos, Bulacan do you usually go to buy the above-mentioned item/s? Pandayan Bookstore Book One (formerly Diplomat) Papel, Lapis, Atbp. School Haus Others, please specify_______________________________________ 6. Are you satisfied with the services they offer? Yes No Always Sometimes 7. If we are going to open “REDPage Bookstore” near your location, are you willing to try our business? This bookstore will offer an educational wi-fi zone, an e-library, a dominant selection of products, plus a relaxing, friendly environment that encourages browsing and reading books. Yes No
8. Film viewing, puppet shows and storytelling are among the services that we are going to offer that is good to your child. Will you agree to leave or entrust your child to us from 3 to 4 hours? Yes No, please state your reason/s_________________________________
9. What other features/products/services do you want to see in our soon-to-open bookstore? Any suggestions? ___________________________________________________________________________ _____________________________________________________ Thank you for your time and God bless you! BarCIE Student Researchers
Survey Questionnaire University of Regina Carmeli Malolos City, Bulacan Bachelor of Science in Business Administration Major In Human Resource Development and Management
Name of Store: _________________________________________________ Store Manager:_________________________________________________ Date: ______________________
To the owner/manager of a bookstore/school supplies store:
1. How many customer/s does your bookstore/school supplies store serve per day? ________________________________________________________________ 2. What is the reason why they are going to your store? ________________________________________________________________ 3. How much is your gross income per day? ________________________________________________________________ 4. How much is your net income per day? ________________________________________________________________ 5. How much is your gross income per month? ________________________________________________________________ 6. How much is your net income per month? ________________________________________________________________ 7. Which month/s is the peak season for this business? ___________________________________________________________________
Thank you very much for your time and God bless you!
BarCIE Student Researchers
Result of the Market Survey Conducted last April 5- 8, 2010
We conducted a market survey from students, employees and parents ranging from ages 10 to 64.
Table 1 Distribution of respondents who visit a bookstore
Interpretation
Figures
Percentage (%)
Yes
194
97%
No
6
3%
200
100%
Total
Table 2 Frequency of visit to a bookstore made by the respondents
Interpretation
Figures
Percentage (%)
Daily
40
20%
Weekly
28
14%
Monthly
96
48%
Never
2
1%
Others (when needed)
34
17%
Total
200
100%
Table 3
Amount of money the respondents spend when they go to a bookstore
Amount
Figures
Percentage (%)
Php50.00 – Php100.00
40
20%
Php101.00 – Php200.00
40
20%
Php201.00 – Php300.00
52
26%
Php301.00 – Php400.00
20
10%
Php401.00 – Php500.00
6
3%
Php501.00 – Php600.00
16
8%
Others (depends on the amount and quantity of things that were bought)
26
13%
200
100%
Total
Table 4 Things that are usually bought by the respondents
Items Books
Figures
Percentage (%) 68
34%
110
55%
Magazines
12
6%
Others
10
5%
Total
200
100%
School and office supplies
Table 5 Bookstore that are often visited by the respondents
Name of Bookstore
Figures
Pandayan Bookstore
Percentage (%) 104
52%
Book One (formerly Diplomat)
16
8%
Papel, Lapis, At Iba pa
28
14%
School Haus
32
16%
National Bookstore
20
10%
Total
200
100%
Table 6 Distribution of the respondents’ level of satisfaction with the services offered by the bookstore
Interpretation
Figures
Percentage (%)
Yes
114
57%
No
4
2%
Always
8
4%
Sometimes
74
37%
Total
200
100%
Table 7 Distribution of respondents who are willing to visit the proposed bookstore
Interpretation
Figures
Percentage (%)
Yes
198
99%
No
2
1%
200
100%
Total
Table 8 Willingness of the respondents to entrust their child to avail of our services
Interpretation
Figures
Percentage (%)
Yes
148
74%
No
52
26%
Total
200
100%
Table 9 Suggestion/s by the respondents that they would like our bookstore to offer
Suggestions Sell more books(wide
Figures
Percentage (%) 30
15%
selection of titles) of good quality Coffee shop/snack bar
26
13%
Photocopying machine
4
2%
Daily trivia
2
1%
Restroom
4
2%
A place for the senior client
2
1%
A toddler/kids area
4
2%
Music lesson
2
1%
10
5%
Book discussion
2
1%
Discount cards
40
20%
Others did not give suggestion
74
37%
Total
200
100%
Computer accessories
RESULT OF THE SURVEY FOR THE EXISTING BOOKSTORE IN MALOLOS Table 1 Number of customers who visit the store daily Name of bookstore Pandayan
Figures
Percentage (%)
195
30.47%
Book One
200
31.25%
Papel lapis at iba pa
95
14.84%
School Haus
150
23.44%
Total
640
100%
The four (4) existing bookstore here in Malolos City stated that the customers are going to their stores for these reasons: they are strategically located near the school, their supplies are the latest in the market, all the supplies that the customers need are in their store and they have wide array of school and office supplies to choose from. They all agree that the peak season is April to July, and November to December. From the population of Malolos City 223,069 for the year 2007, we limit the potential market at 25,761.