SAMPLE THESIS

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES

ASSEMBLY OF BUNDLE BYTES: TEAR AND SHARE FLASH DRIVE PACK

A Project Feasibility Feasibility Study presented presented to the College of Engineering In partial fulfilment of the requirements for the degree Bachelor of Science in Industrial Engineering

Hipolito Phia !"onne #$ #alilay Charmaine #$ #al"eda %eiyet %y&a #$ 'iem Angelo #$

(ctober )*+,

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Chapter 1 PROJECT SUMMARY

In this chapter the proponents present the highlights descripti"e definition long-ran long-range ge objecti objecti"es "es major major assumpti assumptions ons in mar&et mar&et technica technical l financia financial l sociosocioeconomic and organi.ational and management of studying the business feasibility of Engineers #anufacturing Corporation$ Itr!"#$t%!

/SB or /ni"ersal Serial Bus is a protocol for connecting peripherals to a computer$ It features a standardi.ed port designed to accommodate many different types of hard0are de"ices$ 1he first /SB technology began de"elopment in +223 co-in"ented by Ajay Bhatt of Intel and the /SB-IF 4/SB Implementers Forum Inc5$ 1he organi.ation is comprised of industry leaders li&e Intel #icrosoft Compaq %SI Apple and He0lettPac&ard$ It supports and adopts comprehensi"e specifications for all aspects of /SB technology$ /SB )$* offers plug and play capabilities for "arious multimedia and storage de"ices$ 1his ne0er "ersion offered additional user features that did not e6ist in its pre"ious "ersion$ /SB )$* added support for po0er sources 0ith /SB connectors a ne0 descriptor for multiple interfaces as 0ell as the capability for t0o de"ices to interact 0ithout the need for a different /SB host 4also referred to as /SB (n-1he7o5$

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Chapter 1 PROJECT SUMMARY

In this chapter the proponents present the highlights descripti"e definition long-ran long-range ge objecti objecti"es "es major major assumpti assumptions ons in mar&et mar&et technica technical l financia financial l sociosocioeconomic and organi.ational and management of studying the business feasibility of Engineers #anufacturing Corporation$ Itr!"#$t%!

/SB or /ni"ersal Serial Bus is a protocol for connecting peripherals to a computer$ It features a standardi.ed port designed to accommodate many different types of hard0are de"ices$ 1he first /SB technology began de"elopment in +223 co-in"ented by Ajay Bhatt of Intel and the /SB-IF 4/SB Implementers Forum Inc5$ 1he organi.ation is comprised of industry leaders li&e Intel #icrosoft Compaq %SI Apple and He0lettPac&ard$ It supports and adopts comprehensi"e specifications for all aspects of /SB technology$ /SB )$* offers plug and play capabilities for "arious multimedia and storage de"ices$ 1his ne0er "ersion offered additional user features that did not e6ist in its pre"ious "ersion$ /SB )$* added support for po0er sources 0ith /SB connectors a ne0 descriptor for multiple interfaces as 0ell as the capability for t0o de"ices to interact 0ithout the need for a different /SB host 4also referred to as /SB (n-1he7o5$


Flash dri"es are "ery easy to use$ 'early e"ery ne0 computer sold in recent years has se"eral /SB ports and the flash dri"e simply plugs into one of these ports$ 'o cables po0er supplies batteries or computer shutdo0n is required$ 1he de"ice automatically becomes "isible as a ne0 dri"e and is ready to use in just a fe0 seconds$ /SB memory stic& tech hasn8t really ad"anced e"er e"en 0hile it8s flourished li&e li&e cra.y cra.y to fill fill a techn technolo ologic gical al need need mo"in mo"ing g files files s0ift s0iftly ly and and easil easily y bet0 bet0ee een n computers faster and 0ith more con"enience than burnable C9s$ 1hat8s partly 0hy it8s got so cheap so fast$ But this also means that a bunch of other technologies ha"e been ad"ancing$ 1he proponents came up 0ith the topic of engineered design /SB flash dri"e inspir inspired ed by B(% B(%1 7rou 7roup p mainly mainly beca becaus use e as colleg college e stud studen ents ts 0e often often use use computers to complete assignments projects or thesis$ /SB Flash 9ri"es offer a reliable solution to store and share documents photos "ideos and music$ Na&e a" L!'! !( Eterpr%)e

Engineers #anufacturing Company or E-Corp is a start-up company that 0ill de"elop economical mar&eting solutions and focuses on de"eloping efficient and engineered design card si.e /SB flash dri"e$ 1rade mar& logo of the company is sho0n in the figure belo0$ 7reen the colour of life rene0al nature and energy is associated 0ith meanings of gro0th and en"ir en"iron onmen ment$ t$ 7ree 7reen n is also also tradit tradition ionall ally y assoc associat iated ed 0ith 0ith money money and and ambiti ambition on$$


:hereas bro0n is do0n-to-earth do0n-to-earth colour signifying signifying stability stability structure structure and support$ Bro0n relates to quality in e"erything$ In the figure belo0 the colour of the stem signifies recycled paper structure of the flash dri"e 0hich supports the memory chip$ A flash dri"e plant signifies that our company is an eco-friendly eco-friendly pro"ider of products as 0ell as for the continuous gro0th of the firm$

F%'#re 1* C!&pa+ L!'! V%)%!

;1o become a dedicated and 0ell-&no0n distributor of eco-friendly designed /SB flash dri"e$< M%))%!

;E-Corporation 0ill = from the beginning = in"est in top quality highly refined eco-friendly /SB flash dri"e as 0ell as implement inno"ati"e operation policies$< L!$at%!

Establishing a ne0 company in"ol"es choosing a location proponents decided to establish the main office in Brgy$ >eal Calamba City %aguna$ It is a secure location mainly because it is being de"eloped into an industrial area and has nearby uni" uni"er ersi siti ties es$$ 1he 1he spot spot 0ill ill pro" pro"id ide e easy easy acce access ss for for cust custom omer ers s near nearne ness ss to competitors to facilitate and ensure proper design and placement of the firm along


0ith safety factors to protect pedestrians from "ehicles$ Safety of the customers is also ensured by the company$

Pr!,e$t P-a H!r%.!

USBs t i c ksar eus ef ulf ort wot hi ngs :St or i ngfi l est empor ar i l y ,ands har i ngwi t h a no t h erc ompu t e ru s er .T odr o pafi l eo ny o urUSBs t i c ky ouu sey o urc omp ut e r ' sfi l e man ag er ,t he ny o up opi ti nt hen ew c omp ut e ra nda c ce s si t .Th i st e chi ss up r e me me l y i n no v at i v e ,andn odoubti sahug el ypo t entt oolf ormar k e t i ngan df ors omes pec i fi c usecases. Pr!,e$t/) )h!rt ra'e !0,e$t%e) 2134 +ear)5

1he company targets to be a 0ell-&no0n pro"ider of unique 3-pac& /SB in the entire Calamba %aguna area$ 1he company also aims to produce quality and unique concepts of products$ Continuing to help the en"ironment and pro"ide eco-friendly products$ Pr!,e$t/) -!'3ter& !0,e$t%e) 26317 +ear)5

As our company gro0s gro0s 0e target to e6pand the firm franchise franchise in different different locations to generate increase in sales "olume and stronger purchasing po0er$ At that that point point 0e 0ill 0ill be able able to secure secure neces necessa sary ry funds funds and and contr contract acts s to achie" achie"e e project projected ed sales sales goals goals successf successfully ully enter enter targete targeted d mar&ets mar&ets become become a profitab profitable le company and establish a solid reputation as an industry leader$ 1he company 0ill


also continue to research and pursue shares of e6isting mar&ets such as pac&ing electronics?? Fea)%0%-%t+ Cr%ter%a Research

and

Planning.

From

@une

)*+3

the

proponents

started

conceptuali.ing the possible business to be studied and they come up 0ith the project of manufacturing flash dri"e or Bundle Bytes$ 1he target mar&et is electronic stores 0ithin Calamba %aguna$ 1hey chose to ha"e 3-pac& /SB flash dri"e since the proponents are usually using flash dri"e in their schooling$ Conducting the Feasibility Study. From the second 0ee& of August the

proponents started to conduct the feasibility study$ 1hey gathered data through sur"ey from the target mar&et$ 9ata includes the historical demand and supply of flash dri"e$ Building up Capital. From the first 0ee& of (ctober the proponents start

building up capital$ 1hey 0ill get the required in"estments from the o0ner$ Selection of Project Site. 1he first 0ee& of 'o"ember is use to select the most

strategic project site to build the business$ Securing Government Requirement. 1he last 0ee& of 'o"ember )*+, the

proponents secure the required documents from the go"ernment$ Building Requirement. 1he first 0ee& of year )*+ the proponents 0ill start

gathering all the required documents permits and requirements to establish the business$

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES cquisition of !ffice" Furniture" Fi#tures and $achine Supplies. 1he last 0ee&

of @anuary )*+ the proponents 0ill start acquiring the needed equipment tools furniture and fi6tures for the business$ Recruitment and %iring of &mployees. (n the second 0ee& of #arch the

proponents 0ill start hiring qualified employees for e"ery position needed in the company$ Pre'!perating dvertisement. (n the third 0ee& of April the proponents 0ill

start ad"ertising the business$ Start of (ormal !peration. (n @une )*+ the proponents 0ill officially start the

business operation and 0ill e"entually distribute the products to the target mar&et$

Pr!,e$t T%&e Ta0-e a" Stat#) 2Gatt $hart5

E #anufacturing Company is e6pected to begin the business as soon as it is equipped 0ith people supplies and equipment appro6imately +) months after this proposal is en"isioned$ 1he proposal is feasible since there is continuous demand for flash dri"e not only on its target area but also in other nearby areas$ 1able + sho0s the project schedule of E #anufacturing Company from the time of research and planning to the start of normal operations$


) # t a t S "  a e 0 a T e & % T t $ e , ! r P * 8 e r # ' % F

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Chapter 8 MARKET STUDY

#ar&et planning is the process that the operational and managerial staff of a company goes through to create and implement effecti"e mar&eting strategies$ Strategic mar&eting planning ta&es se"eral aspects of company mar&eting and promotion into consideration$ 1he aspects that contribute to strategic mar&eting planning include 4+5 identifying promotional opportunities and e"aluating the mar&eting opportunities 4)5 researching analy.ing and identifying the target mar&ets 45 de"eloping a strategic position for the company to pursue and ho0 to implement the strategy 435 preparation and implementation of the mar&eting plan and measuring and e"aluating the results of the mar&eting efforts of the company$ Strategic mar&eting planning in"ol"es combining customer e6periences 0ith the o"erall direction the company 0ants and needs to ta&e in order to succeed$ E-Corp is a0are of the critical importance of mar&eting$ 1he company 0ill oblige properly designed and e6ecuted mar&eting plan to ensure mar&et dissemination and business success$ Company 0ill also place as a future-minded and a leader in the integration of inno"ati"e eco-friendly technology$ #ar&eting plan 0ill include an initial publicity campaign that introduces our company and the product$ Further launch a comprehensi"e ad"ertising campaign in related 0eb sites to catch the attention of the targeted customers$ 1he other main component of the mar&eting


plan 0ill be attending trade sho0s 0hich 0ill require booth construction 0ith mar&eting materials such as brochures and promotional items such as different concept of our eco-friendly /SB 0ith our logo$

Pr!"#$t De)$r%pt%!

1he proposed product is a pac& of 3 tear-a0ay /SB chips made 0ith molded paper pulp enclosure thatDs rene0able biodegradable light0eight and affordable$ 1he casing around the memory chip is a synthetic polymer that ma&es the dri"e shoc& and 0aterproof and has heat resistance$ Compared to the e6isting designs of /SB flash dri"es Bundle bytes has a unique design$ Bundle Bytes is a small four-pac& of /SB dri"es thatDs built for easy sharing$

Dimensions: Length = 3! in"hes #i$th = %% in"hes Height = &'! in"hes F%'#re 4* Pr!"#$t a" D%&e)%!

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Na&e !( Pr!"#$t

Bundle Bytes 0ill be the name of the product$ Bundle 0hich means tied or 0rapped up together since the product is composed of four-pac&ed flash dri"e that is credit card si.e$ Bytes 0hich is considered as a unit of memory si.e each of the 3 ultra-thin /SB has a chip-on-board 4C(B5 flash memory stic& in )7B 37B and 7B capacities$ It is named as Bundle Bytes since the corporation 0ould offer pac&s of four dri"es encased in +** recycled paper pulp$ ItDs rene0able bio-degradable light0eight and affordable$

Pr!pert%e)

Bundle Bytes is a lo0 cost tear-a0ay flash dri"e that fits in your 0allet$ #ade from recycled paper pulp$ 1he molded paper pulp enclosure is made from +** postconsumer recycled paper$ It8s rene0able biodegradable light0eight cheap and durable enough to ensure that each tab should last for many uses$ /nli&e other /SB 9ri"es Bundle Bytes flash dri"es are e6tremely tough and durable = their memory chip is shoc&proof 0aterproof and does not require a cap for protection$ So 0hether youDre sharing music and mo"ies 0ith family or friends or large files to clients or customers Bundle Bytes are sure to ma&e a statement as 0ell as &eep your important data safe in a reliable /SB flash dri"e$ Each tab is loaded 0ith a chip-onboard 4C(B5 flash memory stic&$ And it8s much smaller and thinner than typical thumb dri"es$


U)e) !( pr!"#$t

Bundle bytes is a credit-card si.ed de"ice 0ith four attached /SB dri"es is ideal for creati"e students professionals engineers artists and designers 0ho need to share large files 0ith clients and colleagues$ :hen you need to share a lot of large files fast this 3 pac& /SB flash dri"e is on the go$ It helps you to organi.e your files and simply recogni.e easily since itDs a four attached /SB flash dri"es$ It is also an ans0er for une6pected files that are too large to share o"er email a sly 0ay to hand o"er a portfolio for a dream job or a great business card substitute at the ne6t con"ention$ ItDs easy$ Simply tear and shareG

U)er) !( Pr!"#$t

1he target consumers of the corporation are students employees and for large teams that needs to share and sa"e some files data$ Ideal for creati"e professionals students and designers 0ho need to share large files 0ith clients and colleagues$

Ge!'raph%$a- Area) !( D%)tr%0#t%!

Starting a business in"ol"es planning ma&ing &ey financial decisions and completing a series of legal acti"ities$ Choosing a customer-friendly location is an essential in establishing a business$ 1he E corporation is a beginner in this field of electronics manufacturing so the company 0ill be renting a small building located in Brgy$ >eal Calamba City %aguna$ 1hrough renting a building the companyDs product


0ill be e6posed to the customers$ At the same time the supply of ra0 materials and the deli"ery of the product from the company 0ould be easier and faster because of its close pro6imity to the South %u.on E6press0ay 4S%E5$ 1he target mar&et of the company are some uni"ersities and companies around %aguna$ 1he product 0ill be distributed to electronic stores in Calamba$ P-at L!$at%!

E #anufacturing Corporation is located at

%ight Industry  Science Par& II

Barangay >eal Calamba %aguna$ 1he proponents strategi.ed the location along 0ith its area of distribution such as S# Calamba :alter#art Calamba :alter#art #a&iling 'e0 Star and i#all$ 1he proponents choose >eal Calamba area since it is in the center of the business 0hich ma&es an easy access to all the preferred mar&et$ For the proponents it is the most strategic place to start the business since easy access to all the facilities is a"ailableJ police department the municipal hall and malls$ 1he place also ad"ocates peace and order$ 1he 0ater and electrical system are also a"ailable and easy to install as 0ell as communication line 0hich is important for establishing a good relationship bet0een the company and customer$


F%'#re9* P-at L!$at%!

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES E-e$tr!%$ St!re) % SM Ca-a&0a

Figure 3$ C9-> King

Figure ,$ PC E6press

Figure $ Electro :orld

Figure L$ (ctagon


Figure $ Asianic

Figure 2$ :ellcom

Figure 2$ EdgeCom

Figure

7igahert. Computer

Figure ++$ 7S' Figure +)$ Com:or&s

Figure +$ %ianas Calamba %aguna

+*$


Figure +3$ :alter >eal Calamba

Figure +,$ :alter #a&iling Calamba


Figure +,$ I#all Canlubang Calamba Stat%)t%$a- C!&p#tat%! (!r Sa&p-e S%.e !( Re)p!"et)

1he sur"ey e6ceeded a 0ee& compared to that of its planned time duration$ Pro6imity of the users of the area and the 0illingness of the users to ha"e the sur"ey conducted in the area of Calamba %aguna 0ere some of the major factors that affected data gathering$ 1he sur"ey 0as conducted in different group of people student 0or&ers and common people number of respondents 0as generated using formula for the computation of sample si.e$





=here:

 4;;*< !r 677 )t#"et)

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES   #&0er !( )a&p-e) N  t!ta- p!p#-at%! e  err!r t!-era$e H%)t!r%$a- De&a"

1he historical demand of /SB flash dri"e is presented in number of units per 7igabytes 47b5 ha"ing gro0th rate percentage that happens e"ery year$ Computation of demand can be seen in the appendices$

Ta0-e1* H%)t!r%$a- De&a" a" Gr!=th Rate !( USB (-a)h "r%e Year 8717 8711 8718 8714 8716

> G0 L+L 3L3 2L2+ 3+++2 3),2)

H%)t!r%$a- De&a" 1? G0 48 G0 3L+*2 ,L** 32*+3* 2,+* ,**+ )22L ,)* 232* ,3+2)* 3*,3

Gr!=th rate T!ta- #%t) +)*++, +)332L +)2+ +)22+ +L,,

--$* $, $++ $3,

1able + sho0s the demand number of units of /SB flash dri"e by people and the gro0th rate bet0een year )*++ to )*+3 0ith percentage rate of $* $, $++ and $3, respecti"ely$


F%'#re 1? H%)t!r%$a- De&a" !( USB (-a)h "r%e

Figure + sho0s the graphical representation of the performance of the demand of /SB flash dri"e from year )*+* to )*+3$ 1here is a regular increase in demand from year )*+* to )*+) decrease by )*+ then bac& to increase by )*+3$ Increase is due to ongoing gro0th of population in Calamba %aguna$

Ta0-e 8* S#&&ar+ !( pr!,e$t%! ð!" (!r the "e&a" Pr!,e$t%! ð!" Arithmetic Straight %ine Arithmetic 7eometric Cur"e Statistical Straight %ine Statistical Parabolic Cur"e

Sta"ar" De%at%! 2Pr!,e$te" "e&a"5 +++$+3 +,*$32 1@11;*<> LLL32$L)


1able ) sho0s the projection method for the demand and its computed standard de"iation$ Since the Arithmetic Straight %ine method yields the lo0est "alue for the demand it 0ill be the projection method to be used$

F%'#re 1* Sta"ar" De%at%! !( H%)t!r%$a- De&a" Figure 17 shows the graphical representation of standard deviation of four projection method for the demand. It also shows that Arithmetic Straight Line has the least standard deviation for the demand. This means that ASL will be the suited method to be used.

Ta0-e 4* S#&&ar+ !( pr!,e$t%! % "e&a"

Ye+, %&'2

Histo,i"+) Dem+n$ .nit/ 1 G* '2 G* 3% G* !"#"$% &&$#1'' '1#&1

G,o0th ,+te '('4!33 ( Dem+n$


%&'5 %&'1 %&'4 %&%& %&%' %&%% %&%3 %&%( %&%! A6e,+g e

&'#)) %&#$) 7$#)" $'#$1' &)%#1& &1$#$1$ &!!#'! &%#$'7 &%)#!) (44223( !

&7%#!'& &$!#&'" %1)#7!1 %'7#$! %!% %%'#!!$ %7$#&' %$%#7& 71!#$" 232!3(4 %

!#"! 7#&' %)#'1 7!#!$) "%#!&$ $$#!'" &1'#'$7 &'&#'%% &!"#'!& (5415(5 (

'(23%&4 '!&211( '!!&!2& '!4(%3! '2354'' '21'!12 '5%!%2% '521431 '1'%2'3

!.)"* '.$"* '.$)* '."'* '.7* '.%7* '.%)* '.&!* '.7*

'2'2&53

%5!7

1able  sho0s the projected demand for the ne6t +* years using the Arithmetic Straight %ine method$ A"erage annual increase in projected demand for 7b is 322$3, +7b is ,3$2) and )7b 0ith 3L2L3$L3 0ith the total increase of ++*L$ Annual gro0th rate percentage of demand is )$L,$

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES F%'#re 1>* Pr!,e$te" De&a"

Figure + sho0s the graphical representation of projected demand$ 1he Arithmetic Straight %ine #ethod sho0s a regular increase in the trend of demand in the outflo0 of /SB flash dri"e$ Ta0-e 6* H%)t!r%$a- S#pp-+ a" Gr!=th Rate !( USB (-a)h "r%e Year

)*+* )*++ )*+) )*+ )*+3

H%)t!r%$a- S#pp-+ 2G05 > G0 1? G0 48 G0 3**L$2 ,LLL$)L +2*)$+ 3*3L,$++ +L$2 +2)L*$* 3+*,$+3 $L +2,3L$ 3+22*$) L,)+$, +222+$L* 3L+$ 2*)3$)2 )*L2)$)*

T!taU%t) 23LL$3 2,2+$* 2L)23$2 22,*$L +*3$+L

 Cha'e

+$*2 +$33 )$L* 3$**

1able 3 sho0s the historical supply of /SB flash dri"e in number of units by different manufacturers of flash dri"e and their gro0th rate in )*++ to )*+3 0hich ha"e the percentage change of +$*2 +$33 )$L* and 3$** respecti"ely$

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES F%'#re 1; H%)t!r%$a- S#pp-+ !( USB (-a)h "r%e

Figure +2 sho0s the graphical representation of the performance of supply of /SB flash dri"e from year )*+* to )*+3$ 1here is a high increase of supply bet0een the years of )*+ to )*+3$ Ta0-e <* S#&&ar+ !( pr!,e$t%! ð!" (!r the S#pp-+ Pr!,e$t%! ð!" Arithmetic Straight %ine Arithmetic 7eometric Cur"e Statistical Straight %ine Statistical Parabolic Cur"e

Sta"ar" De%at%! 2Pr!,e$te" S#pp-+5 +$, 3,$2 16*88 )LL$L,

1able , sho0s the projection method and its computed standard de"iation$ Since the Statistical Straight %ine yields the lo0est "alue for the supply it 0ill be the projection method to be used$

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES F%'#re 87 Sta"ar" De%at%! !( H%)t!r%$a- S#pp-+

Figure )* sho0s the graphical representation of standard de"iation of four projection method for the supply$ It also sho0s that Statistical Straight %ine has the least standard de"iation for the demand$ 1his means that SS% 0ill be the suited method to be used$

Ta0-e ?* Pr!,e$te" S#pp-+ Year

)*+ )*+L )*+ )*+2 )*)* )*)+ )*)) )*) )*)3 )*), Aera'e

Pr!,e$te" S#pp-+ 2GB5 > G0 1? G0 48 G0 33,*$++ 2$*3 )+))3$L* 3,3$,3 3*3L$L2 )+,L$)* 32$2L 3+3,2$,3 ))*2$L* 3L*,$3* 3))L+$)2 )),))$)* 3)+$ 3*$*3 ))2,3$L* 32+))$) 323$L2 )L$)* ,***$2 33L*$,3 )+2$L* ,*22$+) 3,,+$)2 )3),)$)* ,+3L$,, 3*$*3 )33$L* ,)L,,$2 3L+3+$L2 ),++L$)* 32**$L+ 33*+*$L, ))2,3$L*

T!taS#pp-+ +*,3*$, +*LL2$, +*223$)+ ++)*2$2 ++3),+$,L ++3*3$), ++,,$2 +)*L*2$+ +)))$)2 +),*+3$2L ++,)L$2+

Gr!=th rate )$*3 )$** +$2 +$2) +$ +$, +$) +$L +$L, +$2

1able  sho0s the projected supply for the ne6t +* years using the Statistical Straight %ine method$ A"erage annual increase in projected demand for 7b is 32**$L+ +7b is 33*+*$L, and )7b 0ith ))2,3$L* 0ith the total increase of ++,)L$2+$ Annual gro0th rate percentage of demand is +$2$


F%'#re 81 Pr!,e$te" S#pp-+

Figure )+ sho0s the graphical representation of projected supply$ 1he Statistical Straight %ine #ethod sho0s a regular increase in the trend of supply in the outflo0 of /SB flash dri"e$

Ta0-e * S#&&ar+ !( Pr!,e$t%! Meth!" (!r De&a" !( USB F-a)h Dr%e Sta"ar" De%at%! Pr!,e$t%! Meth!"

Pr!,e$te" De&a" 2N#&0er !( U%t)5

Arithmetic Straight %ine

1@1>1*16

Pr!,e$te" S#pp-+ 2N#&0er !( U%t)5 )*+*$+3

Arithmetic 7eometric Cur"e

+,+$,+

3)2,$+

Statistical Straight %ine

+,3+$*2

1@17>*<6

Statistical Parabolic Cur"e

2L)+$3

L+L$3


1able L sho0s the projection method and its computed standard de"iation$ Since the Arithmetic Straight %ine and Statistical Straight %ine #ethod yields the lo0est standard de"iation for demand and for the supply respecti"ely it 0ill be the projection of method to be used$ Ta0-e * H%)t!r%$a- De&a" S#pp-+ Gap aa-+)%) Year

)*+* )*++ )*+) )*+ )*+3

H%)t!r%$aDe&a" +)*++, +)332L +)2+ +)22+ +L,,

H%)t!r%$aS#pp-+ 23LL$33 2,2+$* 2L)23$2 22,*$L +*3$+L

De&a"3 S#pp-+ Gap ++*)L$, ++33$L* ++2),)$++ +)*3)L$+ +)L)2$

1able L sho0s the difference bet0een the historical demand and supply from )*+* to )*+3$ 1he result of the gap is due to the increasing trend for /SB flash dri"e consumption$ Correspondingly the supply is increasing but there is still an enormous gap as seen in the table$


F%'#re 88 H%)t!r%$a- De&a"3S#pp-+ Gap

Figure )) sho0s the graphical representation of the calculated gap each of the capacity 47b5 and its total gap$ In the figure /SB flash dri"e demand has a large gap and it e6ceeded the supply 0hich means that it needs plenty of supply in order to fill the gap$ Ta0-e > Pr!,e$te" "e&a" )#pp-+ 'ap aa-+)%) Year

De&a"

S#pp-+

De&a"3S#pp-+ Gap

)*+ )*+L )*+ )*+2 )*)* )*)+ )*)) )*) )*)3 )*),

+3+2,)$2L +3)*$,, +,*3$+ +,,*,,2$ +,23),$ +2++$ +*,$2 +L)3))$,3 ++,3$+ +L+*$+2

+*,3*$, +*LL2$, +*223$)+ ++)*2$2 ++3),+$,L ++3*3$), ++,,$2 +)*L*2$+ +)))$)2 +),*+3$2L

++2)$+) +,,3+,$*) +22L$2) +33*$22 +3L223$* +,)*,*L$+ +,)**$* +*,,)$2 +,,)2)$) +*+,$))


1able  sho0s the difference bet0een the projected demand and supply in the ne6t +* years from )*+ to )*),$ It means that the gap increases so the supply of the flash dri"e should also increase in order to maintain the unsatisfied demand for the flash dri"e$ F%'#re 84 Pr!,e$te" De&a"3 S#pp-+ Gap

Figure ) sho0s the graphical

representation of the calculated gap$ In the figure the flash dri"e has a large gap and it e6ceeded the supply 0hich means that it needs plenty of supply in order to fill the gap$

Maret Share


After determining the projected demand-supply gap the mar&et share of /SB flash dri"e can be analy.ed$ #ar&et share can be used as a tool to determine the percentage of share of the business to its mar&et$ Year

H%)t!r%$a-

H%)t!r%$a-

)*+* )*++ )*+) )*+ )*+3 Aera'e

De&a" +)*++, +)332L +)2+ +)22+ +L,, +)))

S#pp-+ 23LL 2,2+ 2L)2, 22,*3 +*3 2)+,

F!r the C!&pet%t!r):

M

6+**

M

6+**

M L$) 1he mar&et share of EC(>P #anufacturing 0as obtained using the formula$

E-C(>P #ar&et Share 4)*+5 M

6 +**


M

6+**

M+3$ For the /nsatisfiedM +** - 4Competitor Share N E-Corp Share5 M+** - 4L$) N +3$5 M L$*,

F%'#re 86* E Ma#(a$t#r%' C!&pa+ I%t%a- &aret )hare % Year 871?

Pr!,e$te" Maret Share +ear

,ossible Attainable -utput unit/

,rojected 0emand( Suppl 2ap unit/

,rojected 3ar4et Share

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES ')1% ')17 ')1" ')1$ ')') ')'1 ')'' ')'! ')' ')'&

1""#'"% 1$#% 1$7#)&$ 1$$#7& ')'#71" ')#!)& ')%#7') ')$#1!& '1'#1" '1!#$%%

Pr%$e St#"+

At its most basic a price is the amount of money that a buyer gi"es to a seller in e6change for a good or a ser"ice$ Pricing is considered to be the most critical factor 0hich most often time affect the mar&etability of the ser"ice offered by the business$ Pricing 0ill be based on cost plus reasonable mar& up$ 1he terms of payments 0ill be on cash basis only$ 1here are a number of factors to ta&e into account 0hen reaching a pricing decisionJ Customers$ /pon setting up the perfect price for the product there are other factors to be considered that might affect the "alue of product such as ra0 materials cost labor of the 0or&ers factory o"erhead and selling and administrati"e e6penses$ Selecting a price that 0ould determine the quality is "ery important to establish the company in the mar&et$


1he price 0ill be determined by di"iding the total production cost to the total number of units produced and adding the desired percentage for income and the ta6$ E #anufacturing Corporation desires  income$

D%re$t &ater%aD%re$t La0!r Fa$t!r+ Oerhea" Pa$a'%' Mater%aT!ta- Pr!"#$t%! C!)t D%%"e 0+ #%t) !( pr!"#$t%! U%t C!)t Ba)e" ! pr!"#$t%! $!)t ð!" !( pr%$%' A"": Mar3#p U%t Se--%' Pr%$e E$-#)%e !( Vat A"": Vat 2185 U%t Se--%' Pr%$e I$-#)%e !( Vat Ta0-e ;* Pr%$e C!&par%)! !( USB F-a)h Dr%e Bra" Na&e

Sandis&

Kingston

S%.e 2Capa$%t+5 GB  + )  + )

Pr%$e 2Php5

)* ,** L** 3L* )* ,*


 + )  + )

Hp 1ranscend

,* * 2)* ,* ,,* **

Ta0-e 17* SOT Aa-+)%) SOT ANALYSIS Itera- Fa$t!r) 1* Pr!"#$t

Stre'th)

-

eae))e)

Consumers 0ill

attention brand

pay

- Customers may tend to

the

ne0

refuse the product due to

create

the

fe0er consumers &no0

to

and

business opportunity

the brand name -Hea"y reliance on one product

4se"eral

successful models 0ere

8* P-a$e

-

Can

buyers

easily

attract

introduced5 -A"ailability in different

since

it

0holesale

distributors

and

distribution

accessible$

is

other


-

/ni"ersities

companies

4* Pr!&!t%!

and

are

channel$

bound

near the said location$ -9ifferent approaches in

-9istributors 0as hard to

promoting

approach to carry out the

the

product

are implemented$

ne0 brand products on

-Strong sales and ser"ice

their shelf

net0or&

-Since the firm is small and ne0ly created there are insufficient funds for a proper ad"ertising and

6* Pr%$e

-Pricing

for

the

ne0

brand could be fle6ible

campaign 3Fluctuation of price due to the different "ariables$

and could set up a little bit

lo0er

than

the

competitors due to lo0er operation and mar&eting costs

<* Per)!e-

-7ood

management-

-Challenges in building a

employee relationship$

talented staff

-%o0 labor cost

->etaining

&ey

staff


?* Ma#(a$t#r%' Capa0%-%t%e)

-E6ceptional quality and

members -A"ailability

customer ser"ice

materials

-En"ironment

* P!=er !( C#)t!&er

friendly

>* P!=er !( S#pp-%er

Threat)

ra0

-%o0 budget a"ailable for

processing -7ood relationship 0ith

de"elopment -Small initial

customers

base

-High quality and

of

customer

lo0

price of ser"ices -7ood management and

-%ac& of control 0ith ne0

supplier relationship

relationships

-7ro0ing

cost

of

employee

benefits

0hich

contributes to increased product price increase -%ac& of start-up funds for the company sufficient capital is necessary to pay for the o0ners li"ing

Opp!rt#%t%e)

e6penses until the business turns a profit -Acceptance of the internet as a mar&eting and customer ser"ice medium -Similar products on the mar&et are not reliable or are more e6pensi"e

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Maret%' Strate'%e) Pr!"#$t "ee-!p&et )trate'+

9e"eloping ne0 products or modifying e6isting products so they appear ne0 and offering those products to current or ne0 mar&ets is the definition of product de"elopment strategy$ 1here is nothing simple about the process$ It requires &een attention to competitors and customer needs no0 and in the future the ability to finance prototypes and manufacturing processes and a creati"e mar&eting and communications plan$ 1here are se"eral subsets of product de"elopment strategy$

D%)tr%0#t%! Strate'+

E-Corp 0ill build a sales team focused on securing ne0 business in the short and long term$ 1he sales team 0ill be moti"ated by instructions and performance based bonuses employ an outside sales staff as 0ell as an inside sales staff 0hich 0ill be cross-trained to handle general customer needs and complaints$ 1he outside sales staff 0ill focus primarily on relationship building closing deals and securing recommendations$


F%'#re 8<* D%)tr%0#t%! Chae-) !( the C!&pa+ Pr!&!t%! Strate'+

7etting someone to promote something through 0ord of mouth is the "ery basics of ad"ertising$ 1he proponents ha"e identified the target mar&et and a good idea of the best 0ay to reach them$ #ost businesses use a mi6 of ad"ertising sales promotion personal selling and public relation to promote their product and ser"ices$ Faceboo& and 10itter offer a free channel to promote business offerings flyer and poster mar&eting is also an effecti"e tool to ad"ertise a business$

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES F-+er Maret%'

F%'#re 8?* F-+er !( E3C!rp

/sing a flyer can be a "ery effecti"e sales-support tool if itDs used properly especially in a starter firm$ Flyers pro"ide a great platform to reach the customers it 0ill be effecti"e in promotion to support sales efforts$ 1he purpose of the flyer is to get prospecti"e customer to ta&e a specific desired action$

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES S!$%a- &e"%a A"ert%)%'

F%'#re 8* E3C!rp e0pa'e

Social media ad"ertising has come a long 0ay in a relati"ely short period of time$ (nline ad"ertising is a natural choice for modern businesses but after the decline of the banner ad businesses began searching for alternati"es$ Paid search is a great online ad"ertising medium for dri"ing "isitors to your 0ebsite based on user intent 4i$e$ their search query5$

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Chapter 4 TECHNICAL STUDY

1echnical analysis is the study of mar&et action primarily through the use of charts for the purpose of forecasting future price trends$ In its purest form technical analysis considers only the actual price beha"ior of the mar&et or instrument based on the premise that price reflects all rele"ant factors before an in"estor becomes a0are of them through other channels$ 1echnical analysis is 0idely used among traders and financial professionals and some studies say its use is more 0idespread than is fundamental analysis in the foreign e6change mar&et$ Pr!"#$tSer%$e O((ere"

Bundle Bytes is a 3-pac&ed /SB flash dri"e made from recycled paper pulp ine6pensi"e credit card-si.ed easy 0ay to share large files$ 1he molded paper pulp enclosure is made from +** post-consumer recycled paper and contains 3 ultrathin /SB chips each secured inside recycled plastic tray$ Bundle Bytes is rene0able bio-degradable light0eight and affordable$ 1hese eco-friendly flash dri"es are loaded 0ith refined technology each of the 3 tabs has a chip-on-board 4C(B5 flash memory stic& in )7b 37b and 7b capacities 4635$ It 0ill be a"ailable in any mar&et in the area of Calamba %aguna$ :e 0ant to gi"e customers a ne0 &ind of /SB flash dri"e that 0ill help them to sa"e too much e6penses on buying normal /SBs$ /nli&e other /SB 9ri"es Bundle Bytes are e6tremely rugged and durable their memory chip is dustproof 0aterproof


and shoc&proof that doesnDt require a cap for protection$ Bundle Bytes is also designed to promote recycling and increase the recycling rate in the country$ ItDs easy simply tear and share$

Ma#(a$t#r%'Operat%' Pr!$e)) Operat%! Chart

F%'#re 8>* Operat%! Chart !( E Ma#(a$t#r%' C!&pa+ Pr!$e)) (-!= $hart F-!= T%&e S+&0!-) D%)ta$e Re&ar) Pr!$e)) 2&%5


>ecei"e ra0 materials Inspect ra0 materials 1ransfer to production area Cutting of paper pulp #i6ing 40ater  paste5 Soa&ing

O

7rinding Flatten paper #olding Solidify Cutting Pasting of components Finishing of the body %abellingSe aling Final inspection Pac&aging Storing or 9ispatching C!&pa+:

E3C!rp!rat%!

SUMMARY Ma#(a$t#r%' Process #anufacturing of Bundle Bytes 1ypeJ #an #aterial

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES S+&0!-

De)$r%pt%!

N#&0er

(perations

++

1ransportation

+

9elay

)

Inspection

)

Storage

+

T%&e

D%)ta$e Trae--e"

Pr!$e)) De)$r%pt%! 1he process description sho0s the steps on ho0 the products are being

produced$ It describes ho0 the inputs or the production ra0 materials are being process and created into the final product +$ >ecei"ing of ra0 materialsJ 1he purchase cler& 0ill recei"e all the deli"eries of the ra0 material from the respecti"e suppliers$ )$ Inspection of ra0 materialsJ 1he quality control staff 0ill strictly inspect all the deli"ered ra0 materials and ensure its quality $ 1ransport to productionJ All the inspected ra0 materials 0ill be transported to the production area$ Paper pulp 0ill go directly to the cutting section


:ater and paste to the mi6ing section #emory chip to the pasting 3$ CuttingJ 1he transported paper pulp 0ill be cut into small pieces using a cutting machine ,$ #i6ingJ :ater and paste 0ill be mi6 to create a bond for paper pulp $ Soa&ingJ 1he cut paper 0ill be transported into the solidify station to soften the te6ture of the paper L$ 7rindingJ After soa&ing it 0ill be transported in grinding section to finally mi6 all the ra0 materials $ Flatten paperJ 1he grinded mi6ture 0ill be flattened into flat surface 2$ #oldingJ Flattened paper mi6ture 0ill be molded into 3-pac& card si.e flash dri"e 4front  bac&5 +*$ SolidifyJ %et it drained to finally ma&e a solid case ++$ CuttingJ E6cess of the molded paper mi6ture 0ill be cut to finish the case of the memory chip +)$ PastingJ #emory chip 0ill be paste inside the case +$ Finishing of the bodyJ Paste the other case to finish the 3-pac& flash dri"e +3$ %abellingSealingJ 1he filling machine includes the pac&aging of the bottle and the hot air blo0 for the sealing process$ +,$ Final inspectionJ 1he final product 0ill be thoroughly inspected$ 1he "isual of the product and the o"erall appearance 0ill be carefully scanned$ +$ Pac&agingJ 1he inspected final products 0ill be carefully pac&ed in their respecti"e bo6es$ +L$ Storing or 9ispatchingJ 1he bo6ed product 0ill be stored to the storage area or dispatched to the mar&et for the distribution and on the demand of the mar&et$

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Ra= Mater%a-) Ra= Mater%a-)

De)$r%pt%! A lignocellulose fibrous material prepared by chemically or mechanically separating cellulose fibers from 0ood fiber crops or 0aste paper$ 1he 0ood fiber sources required for pulping are Q3, sa0mill residue )+ logs and chips and 3 recycled paperQ

5raft ,aper

6S Flash 0rive

A small portable flash memory card that plugs into a computers /SB port and functions as a portable hard dri"e$ /SB flash dri"es are touted as being easy-to-use as they are small enough to be carried in a poc&et and can plug into any computer 0ith a /SB dri"e$ /SB flash dri"es ha"e less storage capacity than an e6ternal hard dri"e but they are smaller and more durable because they do not contain any internal mo"ing parts$ Encased 0ith synthetic polymer that ma&es it 0ater and shoc& proof$

A colorless transparent odorless tasteless liquid that forms the seas la&es ri"ers and rain

8ater

Substance applied to the surfaces of materials that binds them together and resists separation$

,aste

S#pp-%er

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES li9uid matte sealant

It comes in a little jar 0ith flip top lid$ Sealant ma&es the paper 0ater resistant$ 1his sealant is 0hite but it quic&ly soa&s in and dries to clear a matte finish$

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De)$r%pt%! A long piece of plastic or metal 0ith a ball in Ball pen a soc&et and an in& inside of it$ It is used for 0riting$ Permanent #ar&er It is used to create permanent 0riting on an object

A non-permanent mar&er uses an erasable :hiteboard #ar&er in& made in non-porous 0riting surface for temporary 0riting 0ith o"erhead projectors and 0hiteboard$ A pencil is a 0riting implement or art medium Pencil usually made of a narro0 solid pigment core inside a protecti"e casing$ 9urable strong and opaque paper used for Bond Paper 0riting typing printing and photocopying$ It is 0ell suited for office stationery$ >eceipt Formal 0ritten ac&no0ledgement that something of "alue$ 1his document is prepared to sho0 ho0 1ime Card many hours an employee 0or&ed during a 0or& 0ee&$ Computer 49es&top A de"ice used for storing files and data of  %aptop5 e"ery transaction in a day to day 0or&$ A centrali.ed location of storing files and data$

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Roucher 4cash petty cash  chec&5

En"elop 4long  short5 %og Boo&

:ritten instrument that ser"es to confirm or 0itness for some fact such as a transaction$ Commonly a "oucher is a document that sho0s goods ha"e bought or ser"ices ha"e been rendered authori.es payment and indicates the ledger account4s5 in 0hich these transaction ha"e to be recorded$ /sed for compilation of document Systematic hourly or daily record of acti"ities e"ents and occurrences$

Folder

N#&0er !( Sh%(t per Da+


E #anufacturing Corporation 0ill only ha"e one shift per day from #onday to Saturday$ Sunday 0ill be the rest day of the employees$ 1he 0or&ing hours 0ill start at J** am to 3J** pm 0ith a total of  0or&ing hours$ %unch brea& 0ill be from +)J** pm to +J** pm morning brea& at +*J** am to +*J+, am and afternoon brea& at )J**pm to )J+, pm$ S#&&ar+ !( Operat%' H!#r) H!#r)

M%#te)



3*

>ecei"ing of >a0 #aterials

*$+L

+*

%unch Brea&

+$**

*

Brea& 4#orning and Afternoon5

*$,*

*

Allo0ances

*$+L

+*

$+

L*

!r%' H!#r) %essJ

1otal (perating Hours

N#&0er !( Operat%' "a+) per +ear 1he total number of operating days in a year 0ill be )2 days from , to 

days a year less the Sundays regular holidays and possible interruption$ Ho0e"er the management may call o"ertime on non-0or&ing days or e6tend 0or&ing hours on regular days$

S#&&ar+ !( Operat%' Da+) 1otal 'umber of 9ays

,

%ess Sundays and Holidays

)

LYCEUM OF THE PHILIPPINES - LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Allo0ances



>egular #aintenance

)

Ideal 9ays

)2 days

SundaysJ >est day for all employees$ %egal HolidaysJ >egular non-0or&ing days declared by the go"ernment as follo0sJ  @anuary + )*+, = 'e0 !earDs 9ay  April 2 )*+, = Ara0 ng Kagitingan  April +L )*+, = #aundy 1hursday  April + )*+, = 7ood Friday  #ay + )*+, = %abor 9ay  @une +) )*+, = Independence 9ay  August ), )*+, = 'ational Heroes 9ay  'o"ember * )*+, = Bonifacio 9ay  9ecember ), )*+, = Christmas 9ay  9ecember * )*+, = >i.al 9ay Possible InterruptionsJ 1his is composed of po0er shortage material shortage and calamity such as typhoon$ Since the proponents 0ill use generator it is assumed that there 0ill be no po0er shortage$ Allo0ancesJ 1his can be une6pected holidays declared by the go"ernment such as Edil fitDr and the li&es$ Pr!"#$t%! Capa$%t+ Production capacity is the "olume of products that can be generated by a production plant or enterprise in a gi"en period by using current resources$ E manufacturing Corporation capacity is based on the fullest utili.ation of the production equipment and the a"ailability of ra0 materials based on the material balance$


Ma$h%e)

De)$r%pt%!

#ost suitable 1able 1op Hand Arm (perated Small Paper Cutting #achine made for ero6 shops photocopiers laser printers jobbers small des& top printers small calendars diaries 0riting paper pads suppliers $the machine needs no electric po0er no more space easy to handle hand operated ris& free  lo0 priced$

,aper 5utter

:ater  steam circulation jac&et for mi6ing bo0l to heat or cool the mi6 during operation in (I'1#E'1 #IE> only$ 4:ater jac&et recommended only in * to ,* liters model$ Steam heating recommended in ** litres to on0ard all models$ @ac&et also made out of mild steel in Standard #odel  SS*3 in 7#P #odel$5

-intment ,lanetar

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