In Film Branding
Presented By :
Xccess Entertaiinment
Can you guess what is the relation between these?
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Agenda
What is ‘In Film Branding' ?
Value Addition for you
A brief about “Xccess Entertaiinment”
Our Products & Services
Contact Details
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In Film Branding
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In Film Film Brand Branding ing – Ove Overvie rview w & Advan Advantages tages
Cinema is becoming an innovative new medium to reach consumers, which is why ‘In Film Branding’ is gaining prominence in Bollywood
It’s a comparative new phenomenon in Bollywood compared to Hollywood which is reaping its benefits for years now
Aggressive growth is seen in ‘In Film Branding’ for the past few years, which is giving multifold returns to advertisers
In-film branding works out as a win-win situation for filmmakers as well as brands as the latter gets a captive (film) audience along with an opportunity to break away from conventional TVCs
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In Film Brandin Branding g – Overvie Overview w & Advan Advantages tages
Contd.
Films, in turn, get free promotions through media campaigns of the brands
Close to 1000+ Brands touch an average individual life daily
Industry sources Industry sources estimat estimate e even small- to medium-bu medium-budget dget movies as well as animated films are hoping to cash in on this
new and lucrative revenue stream
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Value Addition
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Value Addition for Film-Makers
Cutting down huge cost spent on Promotional events
Earn profit even from ‘Free Promotion’
Continuous reminder of your film to your audience as around 1000+ brands touch their lives daily
Conducive support to even new film-maker film-makerss
Cost benefit analysis goes over the top with “Zero costs
and multifold benefits” 8 Company Confidential
Value Addition for Brands
Catalyst that helps corporations grow and put their mark
on the market
Short process time in comparison to competitors
Target audience is easily reached with effective product
placement in movies
Cheap advertisement cost
Product advertisement is aligned with manufacturer’s perception of his target audience
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A glimpse of ‘In-Film Branding’
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A glimpse of ‘In-Film Branding’
Singapore Tourism Board, Sony, John Players, Bournvita, Tide, Hero Honda, Honda, Boro Boro Plus, Lifeb Lifebuoy, uoy, HP HP Power, Power, Acron Acron Rangeel Rangeela, a, Hansaplas Hansaplastt and Lays Lays Chips Chips
Coke, Pennzoil, Pepe, Sony, Disney channel, Sugar Free, McDonald's, Speed, Suzuki Zeus
Worldspace, IOCL, Go Air, MSN, Good Day, Kurkure, Bright Outdoor and Reliance Communications Communications
Kotak Life Insurance, Insurance, Eros, Eros, Nerolac Nerolac,, Taj Taj Mahal tea, Seagrams, Seagrams, Audi 11 Company Confidential
A glimpse of ‘In-Film Branding’
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Cadbury
FedEx
Videocon
Kinetic
Coke
Hero Cycles
Xccess Entertaiinment
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Xccess Enterta Entertaiinmen iinmentt – Road map for for In-Film In-Film Branding
Xccess Entertaiinment screens film projects/proposals and identifies areas where these project carry the perfect fit for products & services
Once internal screening is done, projects are pitched to many MNCs through Xccess Entertaiinment ’s extensive market network
Once we get Once get an ‘ inte intent nt to part partici icipat pate’ e’ from res respe pectiv ctive e MNC, MNC, we arrange follow up discussion with producer and company to discuss what kind of potential benefits could be drawn dr awn from this deal on either side
We’re closely involved in paper-work involved to fasten the process
Strong presence and rapport with big MNCs and film makers
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Company Confidential
Xccess Enterta Entertaiinmen iinmentt – Road map for for In-Film In-Film Branding
Win-Win Situation For all
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Products & Services
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Our Portfolio of applicable Goods/Services
TWO WHEELERS CARS CARS (SUV/M (SUV/MUV) UV) APPARELS TV / COMPUTERS MOBILE HANDSETS / SERVICES TYRES / MOTOR OILS ALCOHOL MINERAL WATER TEA / COFFEE HOME APPLIANCES FURNITURE INSURANCE COMPANIES / BANKS FOOD PRODUCTS CONSUMER GOODS PLYWOODS 17 Company Confidential
Contact Details
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Xccess Xcc ess Enterta Entertaiin iinmen mentt – Con Contac tactt Informat Information ion
You may write us to at :
[email protected] In case of any query/proposal/project. You may contact following members:
Vivek Bharti Head He ad – Ma Mark rket etin ing g
Palak Pala k Sm Smeh ehta ta Partner / Business Development
Xccess Entertaiinment
Xccess Entertaiinment
Santacruz, Mumbai
Santacruz, Mumbai Cell: +91-983 385 2200
Cell: +91-981 977 4430
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Thank You !
