Project Report

A PROJECT REPORT ON ³MARKETING MANAGEMENT´ SUBMITTED FOR PARTIAL FULFILLMENT OF AWARD OF

B.PHARMACY VIII SEMESTER ELECTIVE EXAMINATION

PHARMACEUTICAL MARKETING PHAR- 485(D) P BY JOYTOSH BANERJEE TO MR. SATYENDRA SINGH LECTURER, DEPARTMENT OF PHARMACEUTICAL CHEMISTRY RAJIV ACADEMY FOR PHARMACY, MATHURA

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c c  c  c  c (1)cThe Cost approach. (2)cThe Market or Demand approach c a
    

 
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RP = (MC+CC) × (1÷MU/100) c RPc:c% 
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MANUFACTURER

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CUSTOMER

CUSTOMER

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ELEMENTS OF PROMOTIONAL MIX ac   c c  c   c   c  
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PERSONAL SELLING

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VIII.c PUBLIC RELATIONS  c  c  c cc c c  c  c   cc

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