SICSR MBA-IT 2010-2012
10030141125
Title Page This project is abot Search Engine Optimization Optimization (SEO) !hich re"ers to the tech#i$es se% to i&pro'e the page ra#( o" )or !ebsite i# orga#ic *or #atral+search reslts, ths &a(i#g )or !ebsite &ore 'isible to the t he people !ho are loo(i#g "or )or pro%cts or ser'ices 'ia search e#gi#es M) role i# .'erest-/eb Soltio#s !as as S. A#al)st ie pla##i#g a#% eecti#g SEO strategies i# a !ebsite to get a higher ra#(i#g i# search reslts !hich also i#cl%es i&ple&e#ti#g 'arios tools a#% proce%res to i&pro'e 'isibilit) o" the !ebsites .'erest-/eb Soltio#s is a# S. Co&pa#) that oers $alit) Search Engine optimization/services a#% i#ter#et &ar(eti#g soltio#s r %e%icate% tea& has o" S. pro"essio#als !hich gara#tees top 10 search e#gi#e ra#(i#g o# oogle , )ahoo a#% MS
SICSR MBA-IT
Title Page This project is abot Search Engine Optimization Optimization (SEO) !hich re"ers to the tech#i$es se% to i&pro'e the page ra#( o" )or !ebsite i# orga#ic *or #atral+search reslts, ths &a(i#g )or !ebsite &ore 'isible to the t he people !ho are loo(i#g "or )or pro%cts or ser'ices 'ia search e#gi#es M) role i# .'erest-/eb Soltio#s !as as S. A#al)st ie pla##i#g a#% eecti#g SEO strategies i# a !ebsite to get a higher ra#(i#g i# search reslts !hich also i#cl%es i&ple&e#ti#g 'arios tools a#% proce%res to i&pro'e 'isibilit) o" the !ebsites .'erest-/eb Soltio#s is a# S. Co&pa#) that oers $alit) Search Engine optimization/services a#% i#ter#et &ar(eti#g soltio#s r %e%icate% tea& has o" S. pro"essio#als !hich gara#tees top 10 search e#gi#e ra#(i#g o# oogle , )ahoo a#% MS
SICSR MBA-IT
Appro'al Page To,
Dated: May 7th, 2012
Mr. Prateek Verma
110 , B.das Compound , Nauranagaad , !.T.road , "#$garh %&.P.'(202001
Sub: Experience Certificate
TO WHOMSOEVER IT MAY CONCERN
Th$s $s to )ert$*y that Mr. Prateek Verma +as emp#oyed +$th -erest e /o#ut$ons P-t td as a Tra$nee / e)ut$-e *rom 3eruary 4 th , 2012 to May 7 th , 2012.
Dur$ng h$s tra$n$ng +$th us +e *ound h$m to e hard+ork$ng, d$#$gent and honest $n per*orm$ng h$s dut$es.
The management +ou#d #$ke to thank h$m *or h$s ser-$)e +$th the )ompany and +e +$sh h$m a## the est $n h$s *uture endea-ors. 5ours /$n)ere#y,
SICSR MBA-IT
Prashant 6udra !enera# Manager
Ac(#o!le%ge&e#t Page I !ol% li(e to epress &) attit%e to all those !ho ga'e &e the opport#it) to co&plete this project It !ol% #ot ha'e bee# possible !ithot the (i#% spport a#% help o" &a#) i#%i'i%als a#% orga#i6atio# I !or(e% !ith I !ol% li(e to ete#% &) si#cere tha#(s to all o" the& I a& highl) i#%ebte% to Mr. kamal Keswani *S. Ma#ager+ 7 !hole tea& o" EVEREST-E! SO"#T$O%S "or their gi%a#ce a#% co#sta#t sper'isio# as !ell as all i&porta#t i#"or&atio# regar%i#g project the) pro'i%e% to &e a#% "or their spport i# co&pleti#g this project I !ol% li(e to epress &) gratit%e to!ar%s &ro'. Shirish oshi*89 -IT+ a#% last bt #ot the least ,&) i#ter#al project gi%e r. Veera* Thaploo "or their 'alable "ee%bac(s !hich help i# co&pleti#g this project :i#all) ,a# ho#orable &e#tio# goes to &) "a&il) a#% "rie#%s "or their #%ersta#%i#g a#% spport o# SICSR MBA-IT
&e i# co&pleti#g this project /ithot helps o" the i#%i'i%als &e#tio#e% abo'e ,I !ol% ha'e "ace &a#) %i;clties !hile %oi#g this
Table o" Co#te#t
SICSR MBA-IT
$ntro+,ction an+ Scope .. .. O*ective .. 0 hat is SEO ........1 23 SEO ......... 4 O%-&age SEO .. 5 O66-&age SEO .78 Steps in SEO .77 O%-&age SEO 6actors .79 O66-&age SEO 6actors.. 7 "ong Tail Ke:wor+s 74
SICSR MBA-IT
!ene;t < =+vantage o' SEO .. 98 SEO &ro*ect Reporting99 >etails ao,t Tools #se+ < h: ?oogle .. .
I#tro%ctio# S. sta#%s "or
SICSR MBA-IT
Scope The sole prpose o" Search e#gi#e pti&i6atio# *S.+ is to e#sre that )or !ebsite is liste% i# top 10 list o" search e#gi#e reslt pages *S.RP+
bjecti'es •
•
• • • • •
A#al)6i#g the !ebsite a#% to re&o'e the errors to &a(e it S. "rie#%l) pti&i6i#g each page o" !ebsite a#% targeti#g right (e)!or%s, thereb) getti#g high RI >p%atio# o" Meta tags "or each page Co&petitor a#al)sis a#% target csto&ers ?i#( bil%i#g Create a#% opti&i6e co#te#t Mo#itor reports
SICSR MBA-IT
/hat is S. Search e#gi#e opti&i6atio# *S.+ re"ers to tech#i$es that help )or !ebsite ra#( higher i# orga#ic *or @#atral+ search reslts, ths &a(i#g )or !ebsite &ore 'isible to people !ho are loo(i#g "or )or pro%ct or ser'ice 'ia search e#gi#es
SICSR MBA-IT
S. is part o" the broa%er topic o" Search .#gi#e Mar(eti#g *S.M+, a ter& se% to %escribe all &ar(eti#g strategies "or search S.M e#tails both orga#ic a#% pai% search /ith pai% search, )o ca# pa) to list )or !ebsite o# a search e#gi#e so that )or !ebsite sho!s p !he# so&eo#e t)pes i# a specic (e)!or% or phrase rga#ic and paid listings both appear on the search e#gi#e, bt the) are %ispla)e% i# %iere#t locatio#s o# the page
/h) S. So, !h) is it i&porta#t "or )or bsi#ess !ebsite to be liste% o# search e#gi#esD # oogle alo#e, there are o'er EF4,000 searches co#%cte% e'er) seco#% .'er) seco#% that )or !ebsite is #ot SICSR MBA-IT
i#%ee% o# oogle, )o are pote#tiall) &issi#g ot o# h#%re%s, i" #ot thosa#%s o" opport#ities "or so&eo#e to 'isit )or !ebsite, rea% )or co#te#t, a#% pote#tiall) b) )or pro%ct or ser'ice Practici#g S. basics, as !ell as &ore a%'a#ce% tech#i$es a"ter those, ca# %rasticall) i&pro'e )or !ebsites abilit) to ra#( i# the search e#gi#es a#% get "o#% b) )or pote#tial csto&ers Becase the sole prpose o" a search e#gi#e is to pro'i%e )o !ith rele'a#t a#% se"l i#"or&atio#, it is i# e'er)o#e=s best i#terest *"or the search e#gi#e, the searcher, a#% )o+ to e#sre that )or !ebsite is liste% i# the orga#ic search listi#gs I# "act, it is probabl) best to sta) a!a) "ro& pai% search all together #til )o "eel )o ha'e a r& grasp o# S. a#% !hat it ta(es to ra#( orga#icall)
-Page S. #-page S. is a# i&porta#t part o" )or o'erall search e#gi#e opti&i6atio# strateg) These SICSR MBA-IT
are the bits )o ca# co#trol a#% t!ea( to sit )or e#% goals, so it=s i&porta#t to #%ersta#% !hat "actors ca# help )o achie'e the reslts )o !a#t #-Page opti&i6atio# is absoltel) #ecessar) i" )o i#te#% to i&pro'e )or site=s 'isibilit) i# the search e#gi#e reslts A#) !or( )o %o to opti&i6e each page o" )or site !ill ha'e a %irect i&pact o# !hat is sho!# i# search e#gi#e reslts pages It ca# also pla) a hge part i# the le'el o" tra;c )or site recei'es "ro& search e#gi#es b'iosl), a site=s co#te#t is goi#g to pla) a# i#tegral role i# o#-page S., so this shol% be a pri&ar) "ocs 8o!e'er, there are <iple other ele&e#ts that ca# be a%jste% a#% t!ea(e% to i#crease reslts as !ell ?et=s loo( at these i# &ore %etail
SICSR MBA-IT
:: Page S. Co&pare% to o#-page S., o-page S. ca# certai#l) be &ore %i;clt to eecte -page S. e#tails bil%i#g relatio#ships !ith other !ebsites throgh the creatio# o" attracti'e co#te#t, or reachi#g ot to the people !ho r# the !ebsites This
process o" bil%i#g relatio#ships is calle% link ,il+ing /ho is li#(i#g to )o, ho! the) are SICSR MBA-IT
li#(i#g to )o, a#% ho! )or co#te#t is share% i# social #et!or(s a#% across the !eb are all "actors that ca# ha'e a sig#ica#t i&pact o# )or abilit) to ra#( o# the S.RP
Steps i# S.
#-page pti&i6atio# G it is relate% to the co#te#t a#% strctre o" the !ebsite i# the "ollo!i#g areasH e)!or%,
Co&petitor 7 Mar(et A#al)sis Meta Tag pti&i6atio# I&age Alt Tag pti&i6atio# 8TM? Tag pti&i6atio# -page pti&i6atio# G is esse#tial to ha'e &ai&& e" "ect to gai# top positio#s "or poplar 7 rele'a#t (e)!or%s It is a# o#goi#g process that #ee%s to be %o#e co#ti#all) to sta) ahea% o" co&petitio# Search
.#gi#e Sb&issio#s 9irector) Sb&issio#s Social Boo(&ar(i#g Article Sb&issio#s A#al)sis o"
SICSR MBA-IT
roject # Page pti&i6atio#
-Page S. :actors
•
•
•
•
•
e)!or% &st be i# the >R? o" the !ebpage e)!or% &st be i# the 3 &eta tagsH title tag, %escriptio# tag a#% (e)!or%s tag Title tag le#gthH E0-J0 characters *i%eall) EE characters+, &ai&& K0 characters 9escriptio# tag le#gthH 1E0-1K0 characters, &ai&& 200 characters e)!or%s tag le#gthH K14 characters, shol% co#tai# abot 10 !or%s or less
SICSR MBA-IT
•
•
•
•
•
•
•
•
•
•
All the (e)!or%s se% i# 3 &eta tags &st appear i# the !ebpage co#te#t e)!or% %e#sit) shol% be abot 3L 8ea%i#g tags *h1-hE+ shol% be se% properl) %epe#%i#g o# the !ebpage co#te#t At At least h1 shol% be se% o# each !ebpage So&e i&porta#t (e)!or%s shol% be bol%e% i# the co#te#t Mai# (e)!or%s shol% be prese#t at the top o" the !ebpage >se (e)!or%s i# the a#chor tet o" all li#(s pti&i6e i&ages b) i#cl%i#g (e)!or%s i# the i&age #a&e, alt tag a#% title tag It=% better i" title tag !ith (e)!or%s is also pro'i%e% "or the &ai# li#(s o# the page >se h)phe#s i# le #a&es becase search e#gi#es co#si%er it as a space 9o#=t se &ore tha# 3 h)phe#s i# o#e #a&e Sa&e "or >R?s
SICSR MBA-IT
•
•
•
•
•
•
•
•
.ach a#% e'er) !ebpage &st be accessible !ithi# 3 clic(s "ro& a#) other !ebpage &ber o" otgoi#g li#(s shol% be i%eall) li&ite% to 100 All otgoi#g li#(s shol% be to athorit) sites o#l) 9o&ai# #a&e ete#sio# is also i&porta#t i# o#pageH go', e%, org, co& are co#si%ere% best I" )o ha'e a co#tr)-specic !ebsite, the# )o ca# choose co#tr) specic ete#sio# Tr) to (eep the !ebpage si6e less tha# 100(b to %ecrease the loa%-ti&e Pblish #e! !eb pages reglarl) Search e#gi#es li(e !ebsites that ha'e reglarl) p%ate% co#te#t Tr) to (eep the >R? le#gth less tha# 100 characters Site ageH ol%er sites are co#si%ere% athorit) sites pro'i%e% all other o#-page a#% o page "actors are opti&i6e%
SICSR MBA-IT
•
•
I" the !ebsite has ash %esig#, a# ht&l alter#ati'e shol% be pro'i%e% Robotstt a#% site&ap les shol% be prese#t
::-Page S. :actors
•
•
Page ra#(H %epe#%s o# #&ber a#% $alit) o" bac( li#(s Site age also pla)s a little part i# it Spee% o" bac( li#( ge#eratio#H i" a site gets thosa#%s o" bac( li#(s !ithi# a &o#th or so, it is co#si%ere% articial Bac( li#(s shol% be ge#erate% i# a# epo#e#tial &a##er
SICSR MBA-IT
•
Page ra#( o" re"erri#g page
•
A#chor tet o" the i#co&i#g li#(
•
Age o" the li#(
•
Poplarit) o" the re"erri#g page
•
•
•
&ber o" otgoi#g li#(s "ro& that re"erri#g pageH "e!er is better Positio# o" the li#( o# re"erri#g pageH earlier i# ht&l is better e)!or% %e#sit) o" the re"erri#g page
•
Title o" the re"erri#g page
•
The&e o" the re"erri#g page
•
•
•
I" i&ageba##er li#( is se%, opti&i6e it properl) Is )or site liste% i# 9MN %irector), i# a proper categor)D Is )or site liste% i# Oahoo %irector)D
SICSR MBA-IT
•
•
•
•
Is )or site liste% i# ?oo( S&art %irector)D Is )or site liste% i# Abot a#% BT/ %irectoriesD Re"erri#g site shol% be large-si6e% site !ith $alit) bac( li#(s Re"erri#g site=s age
?o#g Tail e)!or%s
I# or%er to get )or !ebsite=s co#te#t to ra#( o# the search e#gi#es , )o #ee% to ta(e the path o" least resista#ce Althogh tr)i#g to ra#( "or highl) SICSR MBA-IT
tra;c(e% (e)!or%s a#% ter&s &a) see& li(e a logical approach, it !ill &ost li(el) lea% to a lot o" "rstratio# a#% !aste% resorces Also, e'e# i" )o e#% p getti#g tra;c "ro& these t)pes o" (e)!or%s, cha#ces are the $alit) o" the tra;c !ill be lo! %e to %isi#terest i# !hat )o specicall) ha'e to oer Thi#( o" e'er) search $er) as bei#g li(e a s#o! a(e - the) are all %iere#t There are billio#s &ore #i$e search $eries tha# there are ge#eric o#es I# "act, i" )o !ere to a%% p all search e#gi#e tra;c that co&es "ro& the &ost poplar (e)!or%s, it !ol% #ot e'e# co&e close to the a&o#t o" tra;c that co&es "ro& searches si#g those &ore #i$e $eries This is calle% the theor) o" the lo#g-tail
SICSR MBA-IT
A critical co&po#e#t o" S. is choosi#g the right (e)!or%s "or opti&i6atio# I" )o sell shoes, )o &a) !a#t )or !ebsite to ra#( "or @shoe store, *a hea+ term+, bt cha#ces are )o are goi#g to ha'e so&e troble there 8o!e'er, i" )o opti&i6e <iple pages o# )or !ebsite "or each specic pair o" shoes that )o sell, )o are a re goi#g to ha'e &ch &ore sccess a#% it !ill be easier to ra#( o# the S.RP A (e)!or% li(e @re% te##is shoes !ith elcro *a long-tail ke:wor+ or term + is a goo% ea&ple Sre, the #&ber o" people that search "or this (e)!or% (e)!or% !ill be &ch lo!er tha# the #&ber that search "or @shoe store, bt )o ca# al&ost bet that those searchers are &ch "arther %o!# the sales "##el a#% &a) be rea%) to b) oogle sa)sH SICSR MBA-IT
“The diferent combinations o words used are almost endless, with 20% o keywords used each day being either unique or not used or six months.
Be#et 7 A%'a#tage o" S. •
•
•
Rele'a#t a#% targete% ta rgete% tra;c to )or !ebsite Top T op RAI i# search search e#gi#es Clie#ts co&e to )o
SICSR MBA-IT
•
lobal reach
•
reater 'isibilit) a#% poplarit)
•
Reslts-base% reporti#g
•
.#ha#ce% o#li#e sales
•
Mai&i6e )or Retr# Retr# o" I#'est&e#t G RI
SICSR MBA-IT
•
•
I#crease bra#% 'isibilit) .#abli#g )or bsi#ess to co&pete a#% sta) ahea% i# the o#li#e &ar(et
•
?o#g ter& positio#i#g
•
?o! cost a%'ertisi#g a#% high rate o" retr#
•
Boosts bsi#ess eorts
•
Ma(i#g )or !ebsite both search e#gi#e "rie#%l) a#% ser "rie#%l)
S. Projects Reporti#g There !ere t!o projects that I ha% bee# %oi#g i# this orga#i6atio# These reports are co#sists o" all the o# page 7 o page acti'ities a#% the a#al)sis %o#e "or clie#ts !ebsites The &ai# objecti'e !as to &a(e the e'er) bit o" the !ebsite error "ree a#% to opti&i6e it to the &ai&& le'el It co#sists o" SICSR MBA-IT
Page a#al)sis a#% &o#thl) report si#g a toll calle% oogle A#al)tics The %ratio# o" each project is E &o#ths !hich co&prises o" Site A#al)sis , # page acti'it) , page acti'it) , Sb&issio#s ,li#( bil%i#g a#% #all) Mo#thl) Ra#(i#g Report si#g 'arios tools
# page pti&i6atio# Website Analysis Sitemape.@mlA Site&ap&l le is a'ailable o# )or !ebsite, belo! is the scree#shot o" the &l SICSR MBA-IT
le To 'ie! the &l le please clic( this li#(H *httpH!!!bella&ai"r#itreco&site&ap&l +
Roots.t@t ;leA Robotstt le is a'ailable o# )or !ebsite, belo! is the scree#shot 7 to 'ie! the les eiste#ce "eel "ree to clic( *httpH!!!bella&ai"r#itreco&robotstt +
SICSR MBA-IT
&age RankA The Page ra#( o" )or !ebsite is @1, belo! is the scree#shot
SICSR MBA-IT
&er'ormance TestingA This Scree# shot has bei#g ta(e# "ro& the testi#g poi#t o-'ie! The !ebsite is reall) goo% it gra%e @B a#% @C, i" possible %e'elop&e#t tea& ca# reall) tr) to &a(e it to gra%e @A Belo! is the scree#shot
Bc Vali+ation ErrorA /3c is the tool throgh !hich !e ca# reall) i%e#ti") ho! &a#) errors are a'ailable o# the !ebsite This #ee% to be "ocse% to &a(e the !ebsite error "ree, belo! is the scree# shot
This /3c errors #ee% to be ta(e# care b) the %e'elop&e#t a#% %esig# tea& To 'ie! !here SICSR MBA-IT
eactl) the errors are "eel "ree to chec( the errors o# this >R? *httpH'ali%ator!3org+
=le@a RankA Alea is the co&&o# tool to chec( the ra#( a#% its poplarit) o# search e#gi#e Alea is a "ree tool that gi'es )o the ra#(i#g stats, this tool is co&&o#l) se% b) 13 o" the >S eco#o&) to chec( the per"or&a#ce o" there !ebsite Belo! is the scree# shot that !ill sho! )o the crre#t ra#(i#g o" )or !ebsite
SICSR MBA-IT
eta TagsA Meta tags are reall) 'er) i&porta#t this gi'es the co&plete i#"or&atio# to search e#gi#e abot the !ebsite a#% its ser'ices The poi#ts that #ee% to be ta(e# care are as belo!H TitleA Mo%er# :r#itre Q Co#te&porar) :r#itre Q Mo%er# sectio#al So"a Sets Q 9i#i#g Table Q Be%roo&
The le#gth o" the title is 5 characters Bt "ro& S. poi#t o-'ie! it shol% be at least 08 to 00 characters eta >escriptionH Bella&ai :r#itre is a lea%i#g o#li#e retail store, oeri#g high $alit) &o%er# co#te&porar) "r#itre, co#te&porar) li'i#g roo& "r#itre, &o%er# sectio#al so"as, %i#i#g tables a#% be%roo& "r#itre i# aor%able prices Store !i%e sale a#% "ree shippi#g
The le#gth o" the %escriptio# is 94 characters This #ee% to be bet!ee# 78 to 748 characters a#% &a 200 eta Ke:wor+sA &o%er#"r#itre, co#te&porar)"r#itre, &o%er#li'i#groo&"r#itre, &o%er#sectio#also"as, co#te&porar)li'i#groo&"r#itre,
SICSR MBA-IT
&o%er#%i#i#groo&"r#itre, co#te&porar)be%roo&"r#itre, co#te&porar)%i#i#gtables, &o%er#be%s This is reall) #e it characters le#gth is 97
?oogle =nal:ticH The oogle A#al)tic is a'ailable o# the !ebsite The Trac(er Co%e is ("UA-11246519-2")
"oa+ TimeH 8.BB seco#%s *1103K (bs+ 6aviconH The a'ailabilit) o" "a'ico# is there, the
scree#shot Relate+ esiteH The relate% !ebsites are as belo!, Sr. No
Website URL
1
http://themagazine.info/
SICSR MBA-IT
2
http://www.contemporaryfurniturecenter.com/
3
http://www.modern1furniture.com/
4
http://www.viesso.com/
OFF-Page Activity that need to be focused
i#crease the tra;c "ollo!i#g acti'it) #ee% to be ta(e# care 8ere !e !ill target o#l) 2igh &R sites 8igh PR sites !ill be starti#g "ro& B&R to 5&R The Appro'e li#(s !ill ta(e so&e ti&e bt reslt !ol% be "or sre %oteA To
/e "ollo! co&plete white hat techniC,es a#% %o ethical S. practice
Activity Search Engine Submission
Nubers Of Subissions 2! Submissions
"#$% Submission
1 $nce
&'og Submission
(irst )eed to *reate. 1!! Submissions 2! Submissions 1! Submissions 1! Submissions
Socia' &oo+mar+ing "irectory Submission ,egiona' "irectory Submission -heme &ase "irectory Submission
SICSR MBA-IT
1!! Submissions
Status
"eep in+ "irectory Submission rtic'e Submission 0ress,e'ease in+ hee' mage Submission ub0ages Submission S6uidoo ens Submission #onth'y ,eport
1! Submissions 1! Submissions 2! Submissions *o''ections of best 0, sites. 1! Submissions 3 5ni6ue submissions 0er month 5ni6ue submissions 0er month i'' &e provided. (rom $ur end.
:: Page acti'ities i# %etail Search !ngine Subission Search e#gi#e sb&issio# is ho! a !eb&aster sb&its a !eb site %irectl) to a search e#gi#e
"#O$ Subission % Ma#) search e#gi#es sch as oogle , Oahoo a#% A? Search .#gi#es se !ebsite i#%e %ata "ro& 9MN, also calle% the pe# 9irector) project , to assist !ith i#%ei#g !ebsites It is esse#tial "or !ebsite a%&i#istrator or e'e# a !ebsite=s "a#s to sb&it their !ebsite to be i#%ee% i#to 9MN so that search e#gi#es ca# #% a%%itio#al i#"or&atio# abot the !ebsite
SICSR MBA-IT
&log Subission % Blog sb&issio# a#% Blog Posti#g is o#e o" the &ost poplar a#% e;cie#t ðo% o" 'iral &ar(eti#g across the i#ter#et A goo% blog post !ill help boost )or search e#gi#e ra#(i#g a#% create bac( li#(s to opti&i6e )or !ebsite o# the top search e#gi#es o" the !orl%
Social !ookmarking D The prpose o" social boo(&a(i#g is #ot o#l) to (eep trac( o# )or "a'orite pages or sites a#% to se#% the& easil) to )or "rie#%s , !ith this , )o ca# also see !hat other people ha'e see# i#teresti#g e#ogh to tag
"irectory Subission - It is the process o" sb&itti#g )or !ebsites li#( to !eb %irectories or i#ter#et %irectories This process i#'ol'es sb&itti#g a short %escriptio# alo#g !ith a sitable title Both title a#% (e)!or%s shol% be (e)!or% rich The &ai# ai& o" this strateg) is to get 8igh alit) Bac( ?i#(s "or !ebsites
SICSR MBA-IT
Press-Release - Press Release 9istribtio# is (e) to getti#g )or !ebsite be"ore the right a%ie#ce To%a), sb&itti#g press releases o'er the i#ter#et is the &ost i##o'ati'e !a) i# !hich to i#crease )or search e#gi#e ra#(i#g, gai# i#crease% o#li#e 'isibilit) "or )or !ebsite, a#% #i$e 'isitors that !ill a%% p to &ore sales
Lin' Wheel- ?i#( !heel is the tech#i$e "or bil%i#g li#(s b) co##ecti#g the site !ith %iere#t other goo% ra#(e% sites .
S(uidoo Lens Subission - It is a (#o!# "act that li#(s "ro& athorit) sites are &ore 'alable tha# li#(s "ro& #o#-athorit) sites S$i%oo is o#e sch athorit) site, a#% helps )o achie'e a higher ra#(i#g Athorit) sites are si&pl) cre%ible o#li#e resorces o# a gi'e# topic, !hich ha'e other !ebsites li#(i#g to the& o# the stre#gth o" that cre%ibilit) /he# Search .#gi#es #otice li#(s "ro& a# athorit) site li(e S$i%oo, the cre%ibilit) o" )or o!# site i#creases This is !hat &a(es a S$i%oo le#s so 'alable "or creati#g $alit) li#(s SICSR MBA-IT
Article Subission - Sb&itti#g !ebsites to Article Sites is 'er) poplar a&o#gst S. eperts, as article sb&issio# #ot o#l) gi'es )o 8igh alit) Bac( ?i#(s "ro& rele'a#t sites also i#creases o#li#e 'isibilit)
Monthly Report O%-&age =ctivit:A A# o#-page acti'it) is the process o" pro'i%i#g correct#ess ser'ice "ro& co%i#g part !ith jsti")i#g proper Title a#% Meta Tags This is speciall) %o#e to &a(e the !ebsite .rror "ree
:ollo!i#g are the Acti'ities that !e ha'e targete% to &a(e the !ebsite search e#gi#e "rie#%l)
ctivity *hec+ed sitmap.7m'
SICSR MBA-IT
Status pproved
,emar+s "one
*hec+ed robot.t7t
pproved
"one
5p'oad #etatags 0roducts 0ages 5p'oad #etatags main 0age
pproved
"one
pproved
0ending
,edirect issue chec+ed
pproved
"one
4!4 0age not found
pproved
"one
O66-&age =ctivitiesA The -page acti'it) is the process o" %oi#g sb&issio# !here !e &a(e sre that )or ser'ices sprea% !orl%!i%e, a#% people shol% tili6e pro%cts a'ailable o# )or !ebsite Throgh these acti'ities !e !ill reach e'er) cor#er o" the /orl%, Co#tr), State, Cit) a#% Area
Belo! are the acti'ities that !e ha'e starte% "or the &o#th o" arch 2012
ctivity
)umber of Submissions
,emar+s
Search Engine Submission
E2F
9o#e
rtic'e Submission Socia' &oo+mar+ing Submission
1K1
9o#e
240
9o#e
"irectory Submission
25E
9o#e
JF
9o#e
15K
9o#e
JE
9o#e
2J
9o#e
E3
9o#e
7185
>one
The&e Base 9irector) Sb&issio# 9eep li#( 9irector) Sb&issio# Regio#al 9irector) Sb&issio# i%eo Sb&issio# RSS Sb&issio# Total %,mer O' S,mission
Ke:wor+ Ranking Report %oteA Pro%ct page (e)!or%s are as "ollo!, the (e)!or% ra#(i#g is ta(e# as per IST *I#%ia# Sta#%ar% Ti&e+, a#% the) &a) 'er) %e to %iere#t i# ti&e a#% ser'er, %ate%-
8eywords
SICSR MBA-IT
9oog'e ahoo.
&ing.
$.
.com ita&i#s "or 8eart 8ealth 8eart Resce 8eart Resce Spple&e#ts I&&#e Stro#g Col% a#% :l Protectio# ho! to boost )or i&&#e s)ste& Real A"rica# Ma#go /eight ?oss A"rica# Ma#go Spple&e#t oi#t Pai# :or&la oi#t Pai# Spple&e#ts 8ealth) Colo# :or&la 8ealth) Colo# Sleep Sre Pls #atral sleep spple&e#t 'ita&i#s "or 'isio# Cli#ical Ageless Ser& A#ti agi#g s(i# care pro%ct Cli#ical Ageless Co&ple ageless pro%cts lcose Co#trol :or&la bo%) glcose co#trol Cholesterol :ree%o& 8o! to ?o!er Cholesterol ?e'el ?i'er Resce :or&la atral ?i'er Spple&e#ts ?i'er Treat&e#t atral The S&art Pill atral Me&or) Pills 8o! to e#ha#ce )or &e&or) The Re% /i#e Pill Re% /i#e A#tioi%a#ts Pill Re% /i#e Spple&e#t Co10 Pre&i& Pls :or&la Car%io'asclar 8ealth Spple&e#ts 9ail) RAC Po!er o)ge# ra%ical absorba#ce capacit) Spple&e#ts .tra Stre#gth &ega-3 Miracle &ega 3 :ish il Spple&e#t 8ealth) Prostate :or&la Prostate 8ealth Spple&e#ts oi#t 8ealth Co&plete oi#t Pai# .raser
SICSR MBA-IT
com
com
2 Pg 2 Pg 1 Pg
13 Pg
4 Pg
A 1 Pg
A
1 Pg A A
1 Pg A 1 Pg A 1 Pg A 1 Pg A 1 Pg A 5 Pg 1 Pg A 1 Pg 2 Pg 1 Pg 2 Pg 1 Pg
11 Pg
A 3 Pg 2 Pg A 2 Pg 4 Pg 2 Pg 2 Pg A 1 Pg A 2 Pg 1 Pg 2 Pg A 2 Pg 2 Pg 2 Pg A A A A 1 Pg 2 Pg
1 Pg 1 Pg A
1 Pg A
12 Pg 1E Pg 1 Pg 3 Pg 1 Pg
com 2 Pg 2 Pg 1 Pg 1 Pg A 1 Pg 11 Pg 11 Pg
1 Pg 2 Pg 1 Pg
3 Pg 1 Pg A 1 Pg A 2 Pg 1 Pg A 1 Pg A 1 Pg 1 Pg 1 Pg
2 Pg 1 Pg A 1 Pg 1 Pg 3 Pg
1 Pg 5 Pg 10 Pg 11 Pg 1 Pg 5 Pg 1 Pg 1 Pg 2 Pg
1 Pg 2 Pg 2 Pg A A A 1 Pg 1 Pg 3 Pg
1 Pg
1 Pg
1 Pg
1 Pg
1F Pg
A
1F Pg
2 Pg
A 1 Pg
1 Pg
1 Pg
1 Pg
2 Pg
3 Pg
1 Pg
2 Pg A 2 Pg
1 Pg A 2 Pg A 1 Pg 1 Pg
1 Pg
1 Pg A 1 Pg A A 1 Pg
1E Pg
A 1 Pg
1 Pg E Pg 10 Pg
A
4 Pg 1 Pg A
1 Pg A
A
1 Pg A A
1 Pg
&ega 3 &iracle health "or&la .tre&e 8eart 8ealth 8eart 8ealth Pro%cts Spple&e#t "or 8eart Res'eratrol a#% A#tioi%a#t Boost Co&ple 9ail) RAC Po!er !ith Re% /i#e Pill pti&al ?i'er a#% Cholesterol Soltio# ?i'er resce a#% Cholesterol :ree%o& Brai# a#% .)e 8ealth Pac(age Spple&e#ts "or the Brai# 2020 isio# spple&e#t Bloo% Sgar a#% .)e 8ealth Soltio# et oers o# Bloo% Sgar a#% e)e health The >lti&ate Bo%) Clea#se Bo%) Clea#se pro%cts ?i&ite% oers o# Bo%) Clea#se Pai# .raser Relie" o" oi#t Pai# Special ers o# Pai# .raser
1 Pg A A
1 Pg 1 Pg A A
A
1 Pg 1 Pg A A
1 Pg
1 Pg
A
1 Pg
1 Pg
1 Pg
1 Pg
1 Pg
1 Pg
1 Pg
1 Pg
1 Pg
1 Pg 1 Pg A 2 Pg
1 Pg 1 Pg A 1 Pg
1 Pg 1 Pg 1 Pg
1 Pg 1 Pg A 1 Pg
A
1 Pg
1 Pg
A
A A 3 Pg 1 Pg
1 Pg A A 1 Pg 1 Pg A 1 Pg
1 Pg 1 Pg 5 Pg 1 Pg 1 Pg
A 1 Pg 3 Pg 1 Pg 1 Pg A 1 Pg
11 Pg
14 Pg
A 1 Pg
3 Pg A
2 Pg
A
A
1 Pg
onthl: Ranking report
8eywords ita&i#s "or 8eart 8ealth 8eart Resce 8eart Resce Spple&e#ts I&&#e Stro#g Col% a#% :l Protectio# ho! to boost )or i&&#e s)ste& Real A"rica# Ma#go /eight ?oss A"rica# Ma#go Spple&e#t
SICSR MBA-IT
31st #arch
2 Pg 2 Pg 1 Pg 1 Pg A A 11 Pg
pri'
#ay
;une
oi#t Pai# :or&la oi#t Pai# Spple&e#ts 8ealth) Colo# :or&la 8ealth) Colo# Sleep Sre Pls #atral sleep spple&e#t 'ita&i#s "or 'isio# Cli#ical Ageless Ser& A#ti agi#g s(i# care pro%ct Cli#ical Ageless Co&ple ageless pro%cts lcose Co#trol :or&la bo%) glcose co#trol Cholesterol :ree%o& 8o! to ?o!er Cholesterol ?e'el ?i'er Resce :or&la atral ?i'er Spple&e#ts ?i'er Treat&e#t atral The S&art Pill atral Me&or) Pills 8o! to e#ha#ce )or &e&or) The Re% /i#e Pill Re% /i#e A#tioi%a#ts Pill Re% /i#e Spple&e#t Co10 Pre&i& Pls :or&la Car%io'asclar 8ealth Spple&e#ts 9ail) RAC Po!er o)ge# ra%ical absorba#ce capacit) spple&e#ts .tra Stre#gth &ega-3 Miracle &ega 3 :ish il Spple&e#t 8ealth) Prostate :or&la Prostate 8ealth Spple&e#ts oi#t 8ealth Co&plete oi#t Pai# .raser &ega 3 &iracle health "or&la .tre&e 8eart 8ealth 8eart 8ealth Pro%cts Spple&e#t "or 8eart Res'eratrol a#% A#tioi%a#t Boost Co&ple 9ail) RAC Po!er !ith Re% /i#e Pill pti&al ?i'er a#% Cholesterol Soltio# ?i'er resce a#% Cholesterol :ree%o& Brai# a#% .)e 8ealth Pac(age SICSR MBA-IT
A 3 Pg 2 Pg A 2 Pg 4 Pg 2 Pg 2 Pg A 1 Pg A 2 Pg 1 Pg 2 Pg A 2 Pg 2 Pg 2 Pg A A A A 1 Pg 2 Pg 1 Pg 1F Pg
2 Pg 1 Pg 2 Pg A 2 Pg 1E Pg
A 1 Pg 1 Pg A 11 Pg
A 1 Pg 1 Pg 1 Pg 1 Pg 1 Pg
Spple&e#ts "or the Brai# 2020 isio# spple&e#t Bloo% Sgar a#% .)e 8ealth Soltio# et oers o# Bloo% Sgar a#% e)e health The >lti&ate Bo%) Clea#se Bo%) Clea#se pro%cts ?i&ite% oers o# Bo%) Clea#se Pai# .raser Relie" o" oi#t Pai#
A 2 Pg A A A 3 Pg 1 Pg 14 Pg
A
=le@a Ranking =le@a Ranking 'or the Mo#th o" :eb-2012 a#% Mo#th March-2012 are as "ollo!, ,rrent onthH March, 2012
SICSR MBA-IT
"ast onthH :ebrar), 2012
Abo'e is the i&pro'e&e#t that !e ha'e co&pare% "or the &o#th o" :eb a#% March
Status
*urrent #onth
ast #onth
"ifference
&el #arra )ealth
79598F
*+,+*+
*
SICSR MBA-IT
%oteA The elow report is 'or the month o' archG >ate+ 7 st archG 9879 to 7st =prilG 9879 - comparing with the onth o' 6e >ate+ 7 st 6eG 9879 to 7 st arG 9879 Over View 'or arch- 9879
Over view 'or the month o' =R2 9879Over View 'or arch- 9879
6or the month o' 6E!#R#=R3 9879
SICSR MBA-IT
Visitors 'or the month =R2 9879
SICSR MBA-IT
Visitors 'or the month o' 6E!#R#=R3 9879
%oteA Visitors OverviewA 8o! &a#) #e! a#% retr#i#g 'isitors ca&e to )or site a#% ho! ete#si'el) %i% the) i#teract !ith )or co#te#tD This tra;c o'er'ie! allo!s )o to %rill %o!# i#to aspects o" 'isit $alit) *ie a'erage page'ie!s, ti&e o# site, bo#ce rate+ a#% 'isit characteristics *ie rst ti&e 'isitors, retr#i#g 'isits+
SICSR MBA-IT
ap Overview 'or the month o' =R2 9879
SICSR MBA-IT
ap Overview 'or the month o' 6E!#R#=R3 9879
%oteA ap Overla:H >se this &ap to 'isali6e 'ol&e *'isits, page'ie!s+ a#% $alit) *page'ie!s per 'isit, co#'ersio# rates, per 'isit 'ale, etc+ &etrics b) geographic regio# Clic( o# a#) regio# to 6oo& i#to the cit) le'el
%ew v/s Ret,rning 'rom =R2 9879
SICSR MBA-IT
%ew v/s Ret,rning 'or the month o' 6E!#R#=R3 9879
SICSR MBA-IT
%oteA %ew vs. Ret,rningH A high #&ber o" #e! 'isitors sggests that )o are sccess"l at %ri'i#g tra;c to )or site !hile a high #&ber o" retr# 'isitors sggests that the site co#te#t is e#gagi#g e#ogh to (eep 'isitors co&i#g bac( Oo ca# see ho! "re$e#tl) 'isitors retr# a#% ho! &a#) ti&es the) retr# i#
>irect TraHc 'or the month o' =R2 9879
SICSR MBA-IT
>irect TraHc 'or the month o' 6E!#R#=R3 9879
Search Engine TraHc 'rom the month o' =R2 9879
SICSR MBA-IT
Search Engine TraHc 'or the month o' 6E!#R#=R3 9879
SICSR MBA-IT
Re'erring Sites 'or the month =R2 9879
SICSR MBA-IT
Re'erring Sites 'or the month 6E!#R#=R3 9879
SICSR MBA-IT
Total Visits 'or the month o' =R2 9879
SICSR MBA-IT
Total visits 'or the month o' 6E!#R#=R3 9879
SICSR MBA-IT
"o:alt: 'or the month o' =R2 9879
SICSR MBA-IT
ote H "o:alt: (Visitor !ehavior)H ?o)al 'isitors are "re$e#tl) highl) e#gage% !ith )or bra#% a#% a high #&ber o" <iple 'isits i#%icates goo% csto&er'isitor rete#tio# A high #&ber o" #e! 'isitors *ie those o# the le"t o" the histogra&+ i#%icates stro#g 'isitor recrit&e#t # this histogra&, )or &ost lo)al 'isitors are sho!# o# the right a#% )or #e! a#% least lo)al 'isitors are sho!# o# the le"t
!rowsers an+ Operating s:stems ,se+ to visit wesite 'or the month o' =R2 9879
SICSR MBA-IT
ote H !rowsers an+ OS (!rowser apailities) H /hich bro!sersoperati#g s)ste& co&bi#atio#s %o )or 'isitors seD pti&i6i#g )or site "or the appropriate tech#ical capabilities helps &a(e )or site &ore e#gagi#g a#% sable a#% ca# reslt i# higher co#'ersio# rates a#% &ore sales
9etails o" Tools se% /oogle Analytics oogle A#al)tics sho!s )o ho!
people "o#% )or site, ho! the) eplore% it, a#% ho! )o ca# e#ha#ce their 'isitor eperie#ce /ith this i#"or&atio#, )o ca# i&pro'e )or !ebsite retr# o# i#'est&e#t, i#crease co#'ersio#s, a#% &a(e &ore &o#e) o# the !eb
SICSR MBA-IT
This gi%e ca# help )o "a&iliari6e )orsel" !ith the &ai# "eatres o" oogle A#al)tics To start si#g A#al)tics, sig# i# !ith )or oogle Acco#t /oogle 0ey1ord 2ool /hat is the oogle e)!or%
ToolD The "ree oogle e)!or% Tool, tool pblishe% b) oogle, e#ables e)phrase Research G argabl) the &ost crcial "actor o" a#) search e#gi#e opti&i6atio# *S.+ ca&paig# /ith the oogle (e)!or%, #% %iere#t (e)-phrases base% o# a see% (e)!or%, or (e)!or% phrases, bt also, lear# abot co&petitio# base% o# (e)!or%s There=s #o #ee% to ha'e a oogle acco#t to se this tool st go to the oogle !ebsite a#% search "or @.ter#al oogle e)!or% Tool to se it i&&e%iatel) T!o &ai# "actors to shol% thi#( abot !he# pic(i#g (e)!or%s a#% (e) phrases, !hich the oogle e)!or% Tool ca# help !ith areH a+Tra;c b+ e)!or% co&petitio#
SICSR MBA-IT
S#ap shot o" oogle (e)!or% tool se% sho!i#g local as !ell global &o#thl) searches a#% also lo#g tail (e)!or%s
W3c 4alidation !rror /3c is the tool throgh !hich
!e ca# reall) i%e#ti") ho! &a#) errors are a'ailable o# the !ebsite This #ee% to be "ocse% to &a(e the !ebsite error "ree SICSR MBA-IT
